Marketing Yourself with Social Media

Amanda BinderUNC Charlotte@ahbinder

#Marketyourself14

NCLA LAMS/NMRT Conference, July 2014Marketing Yourself: Career Advancement at Any Stage

Social MediaLinkedIn: http://

www.linkedin.com/in/amandabinder

Facebook: Amanda Binder

Twitter: @ahbinder

Blogs: http://lib411.wordpress.com/

#Marketyourself14

Why social media?Helps you build a personal brand which can lead to jobs,

connections, promotions, opportunities, growth and success

Marketing yourself benefits your library/employer

Marketing yourself benefits libraries and the profession

Enhances rather than replaces traditional means of marketing

Works well for different personality types

Facebook If you are not comfortable blurring the lines between personal

and professional on Facebook, make sure to create lists

Promote your work through professional FB groups ALA NCLA Other (ex. ALA Think Tank)

Make yourself known by asking and answering questions in these groups, just as you would through a traditional listserv

Remember that this is not a private space

#Marketyourself14

Why use twitter?Keeping up with news/trends

Keep up with your community and peers

Networking

Promotion of yourself and your library

Raise issues/start conversations

Communicate with vendors

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Twitter as community#Marketyourself14

http://www.socialstrategy1.com/wp-content/uploads/2012/05/Twitter-Peeps.jpg

Common excuses for NOT using social media “I’m too busy”

Treat professional social media engagement as part of your job.

“I don’t have anything to say”

Start out with retweeting. It is a low-pressure, easy way to start building your personal brand. If you are engaged in your work and the profession, you should have something to say, and eventually, you will feel comfortable sharing it with others.

“I do not have the authority”

Tweet about what you know.

#Marketyourself14

For beginners

Get over any fears you have about posting original tweets by easing yourself into it…

1. Follow people/organizations that interest you

2. Retweet

3. FYI tweets: Tweet when you attend a webinar, workshop, conference. Use assigned hashtags.

4. Thank people who presented webinar, workshop, etc. using their Twitter username(s)

#Marketyourself14

Anatomy of a tweet#Marketyourself14

RT = retweet

usernamereply

retweet

favorite

shortened URL

# = hashtag

Personal brandKeep in mind that marketing yourself through

Twitter really requires a public Twitter account

Be aware that what you say on Twitter reflects on you and your affiliations

You must decide where to draw the line between personal and professional

#Marketyourself14

What’s worth tweeting?

Examples:

An interesting article you read or would like to discuss

Slides from a presentation you made at a conference

Information about your presentation or one you attended

Link to a book chapter, article or blog post you published

Congratulations to a colleague; thanks for recognition

#Marketyourself14

Anything that represents your character, interests, work

Marketing yourselfFollow those that interest you

Promote your work, accomplishments, ideas, etc.

Promote the work of your colleagues and friends

Promote the work of the library and the community

#Marketyourself14

Promote your work:Conference #Marketyourself1

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ConferencesFollow conference Twitter accounts

Follow conference hashtags

Use conference hashtags to connect with others

Create hashtags for conference presentations

Schedule tweets (using hashtag) to accompany your conference presentations

Have a friend or co-presenter Tweet for you during your presentation

#Marketyourself14

Promote your work:Research and writing

#Marketyourself14

Write about what you do #Marketyourself14

Share what interests you#Marketyourself14

Promote work of the library and the community

#Marketyourself14

Promote work of colleagues

#Marketyourself14

Be a resource/Ask for help#Marketyourself14

Share what you learn at conferences/workshops

#Marketyourself14

Congratulate/celebrate accomplishments of others

#Marketyourself14

Say thanks!#Marketyourself14

Start conversationsRe-tweet posts to start a conversation

Use hashtags

Post questions to your followers and beyond

Engage in live Twitter chats

Engage in tweet-ups

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Chat communitiesFollow and/or join in live conversations on Twitter

#libchat (Wednesday evenings, 8-9:30 PM ET)

#edchat (educators chat)

#tlchat (teacher librarians chat)

#engchat (English teacher chat)

#FYCchat (first year composition chat)

#critlib (critical pedagogy in libraries chat)

#yalitchat (young adult literature chat)

Learn more at http://bit.ly/13F4WLf

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TweetupsReal life meetings of people that have

connected through Twitter

Can be based on geography (#CLTtweetup), theme (technologists in Chicago), or conference

Just another tool for bringing people together

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Questions?

Amanda Binder @ahbinderAtkins LibraryUNC Charlotte

#Marketyourself14

Basics of Twitter: http://www.slideshare.net/ahbinder/basics-of-twitter-19577459