HOME SALE STRATEGY

Important Questions?

• Why are you moving?

• How soon do you need to move?

• Is price or timing more important?

• What are you looking for from your agent?

• Do you anticipate major challenges in selling your home?

• What will you do if your home doesn’t sell?

THIS INFORMATION WILL HELP ME DETERMINE THE BEST COURSE OF ACTION AS WE GO THROUGH THE PROCESS OF SELLING YOUR HOME.

Joins Realty Executives.

1992

The Fish Team Experience!

The Fish Team is formed.

2014

Licensed.

1981

Carolyn starts Maine

Getaways1983

Top Producer for 10 years.

2002

starts RE/MAX Advantage

Realty Group2003

RE/MAX gains 4th in overall marketshare

with 9 agents.2004

Honored with Nat’l

Leadership Award.

2003

Bangor Board of Realtors President &

Realtor of the Year.2008

RE/MAX merger.

2013

Carolyn and The Fish Team have SOLD over 500 properties in the State of Maine. Are you ready to be next?

Fact vs. Fiction

When it comes to online marketing, many agents will try to convince you they have the “secret sauce.”

The fact is, every agent’s listing is syndicated out by the MLS to hundreds, if not thousands, of web sites.

The fact is, if a buyer is house shopping online and your home matches their criteria, it would be almost impossible for them not to find your home.

How is our team different?

40 years of combined real estate experience, ownership, management and leadership.

This is our full-time career! Which means you are our #1 priority and your success is our common bond.

We provide our clients with the most versatile combination of “old school” and “new school” tactics.

Two Brokers, One Team! Available to you 24/7.

Only Real Estate Agents who are members of the National Association of Realtors® can use this term.

Realtors subscribe to a higher code of ethics.

Realtors are required to have additional education.

I’m a member of the Local, State, and National Association. We are currently active on the board of directors and Carolyn was past president.

What Does Realtor® Mean?

Strategies for Selling Your Home

1. The Power of Pricing!

2. Branding

3. Marketing

4. Networking

5. Negotiating & Closing

A Team with a Plan!

1. Pricing Your HomeReviewing the market

Recent SalesTo show what buyers have been willing to pay for a home like yours. This carries the most weight in pricing your home.

Current Homes on MarketTo show what buyers will be viewing – your competition. This is important in how we position your home in the market.

The Pricing Factor

The best marketing in the world will never sell an overpriced home!

Every property will sell and has the potential to sell quickly, and the price is the No. 1 factor controlling this outcome.

How pricing is the key factor

Local Market Facts:

On average less than 25% of all listings get SOLD!

After 60 days on the market the success rate drops to 17%

Put your best price forward and the results will follow.

2. The Power of Branding

40,000,000monthly readers

1 in 5 homeowners1 in 6 adults

1 in 4 women

Nearly

The Power of Yard Signs

most commonly used information source

The3rd

Driving More Traffic to Your Home

www.bhg.com7 million visitors each month have the ability to get to your listing in just two clicks when they visit this site

3. Marketing your listing!

With 9 out of 10 homebuyers on the Internet it is important that we have an online strategy to promote your home.

The Fish Team also uses social media sites to post listings and interact with potential buyers/sellers.

We Will Market Your Home Online

Our Marketing Plan

Updated seller activity reports.We track our visitors and each month provide our sellers with a detailed report so they know how well their listing is performing on all the major websites.

Helping You Get The Word Out

Advertising

Direct Mail

Flyers

Online

“What our clients say about us”

“We bought our home through Carolyn Fish last year in the fall, Carolyn is a hard working agent and balances good practices with professional ethics in a masterful way. Our sale was not without challenges and became drawn out at no fault of our own, Carolyn worked long hours and stayed a step ahead of the process for us and became the driving force for both parties in the end to help us get into the home of our dreams for a reasonable price. Carolyn has a team of professionals that mirror her buisness practices and working with them is a seemless transition when she is helping other clients. I recommend Carolyn Fish to all of my collegues and friends when they need assistance with real estate transactions.” – Joe Wellman

“What our clients say about us”

“As a corporate relo, we needed to buy a home which we could get out of quickly if necessary as my industry is dynamic, and volatile. Carolyn was instrumental in finding us a great home which we enjoyed. Low and behold, 11 months later, we needed to relo back to Atlanta quickly and had to sell fast. Carolyn found us a buyer in 1 month and we made a profit on the transaction. Carolyn was responsive, patient, and as a busy procession I felt comfortable leaving the details to her 100%. I recommend the Fish team highly!” – Jon Brown

“Carolyn did a great job of selling my lakefront property and camp in north central Maine. Being an out-of-state owner, I relied entirely on Carolyn every step of the way. I value greatly her judgment, knowledge of human nature and her sense of doing the "right thing.“ – Al Wegener

4. Networking. Mobilizing Local Agents

In 2013, 90% of all buyers used a real estate agent as a source of information in the purchase of their home. I will mobilize the local agents to show your home:

Entering it in the MLS

Holding Broker Open Houses

Emailing Just Listed notices

Posting on social media sites

Distributing flyers

I will also target agents who are known to workthis area in case they have buyers ready to go!

5. Negotiation & ClosingWhen we have an interested buyer who makes an offer, that is when we put our market expertise to work.

The Fish Team has a proven track record and the experience to get you to the closing table.

Over 500 closings and counting.

5. Negotiation & Closing

Our team will interact with others to manage the entire process, including:

Agents involved

Attorneys

Property inspectors

Insurance agents

Mortgage representatives

When we have negotiated and executed a contract with all terms and conditions agreed upon, then I become responsible for making sure every detail is handled correctly and in the necessary time frame.

Better Homes and Gardens Real Estate

Selling your home is a big deal and we take the task very seriously. The fact that you have considered our team to help you accomplish this means the world to us! Thank You!

Carolyn Cell: 207.944.8466

Jason Cell: 207.664.3888

Office: 207.942.6711

Email: carolyn@thefishteam.com or

jason@thefishteam.com