Gitex2013: BYOD CONCIERGE SERVICE

COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

Next Generation Hospitality Xavier MONGIN

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

2


Drivers for change


3


1. SAVE MONEY, MAKE MONEY

Cutting Costs “Do more with less”

Seeking for new revenue streams

Turning Green

2. SECURITY “Criminal Targets”

More CCTV cameras (more IP ports)

Enhanced Security on the LAN, Guest hacking prevention

Alarm and messaging integration (ie Hotsos)

Call log mandatory

3. GUEST CENTRIX SERVICES

WLAN mandatory with excellent in room coverage

BYOD capabilities is becoming a requirement

Hotel should be H&O “Home & Office”

4. BOOKING & CUSTOMERS RELATION

Call Centers, Website, CRM

Social Media

The 4 main challenges for Hospitality IT


4


1. FULL WIFI COVERAGE

In room Wifi is a must

Vo WLAN for the staff including BoH

BYOD

2. UNIFIED ACCESS

From Port Centrix to Users Centrix

From Device Centrix to Application Centrix

3. CLOUD BASED SOLUTION

Outsourcing HSIA, Signage Contents, IPTV, PC Apps (Personal Concierge)

Hosted Data Centers

Distributed, Shared, Hosted PBX and Contact Centers

Technology Trends for Hotel Next Generation


5


Our Hospitality Solutions


Data Center (Core Network)

Distribution / Edge Network

Unifed Access

•6850 series •6450 series

•Versus -24 /10

OmniAccess

WLAN 4000 / 6000

OmniAccess

WLAN 7210 OmniAccess WLAN, AP

Alcatel-Lucent IP Networking and Unified Access


Hotel

Front Office

Back of the House

Guestroom

Alcatel-Lucent Voice Communication Portfolio


8


Transforming Hotel IP Networks


9


THE GAME-CHANGERS

LAN ACCESS

LAN CORE

OmniSwitch 6900 Compact Core Switch

OmniSwitch 6450-24/P with Remote Stacking Capabilities

WLAN

WLAN Controller

LAN POE

AP93H

No need for in-room surveys*!

*Multi-room suites may require a survey

Compact Controller


10


ALU Design

Detail

IDF Stacks (every 4 Floors)

The original requirement for (144+) 10G connections at the MDF is now reduced to only (12) 10G connections!

Virtual Chassis

...

Stack 1

Stack 2

Stack 6

OS6900-X20 OS6900-X20

MDF

WLAN Controller

HP & Competition DO NOT have remote stacking capabilities!

• The low-cost E-Series (Pro-Curve) is not even capable of regular local stacking


11


Communication in Motion


12


Cellular Extension

Industrial DECT

VoWLAN (Wifi Phones) DECT

Wifi + DECT

8252

8118 8128 8232 500EX

3 choices of Mobility Solutions for Hotels

+Strong signal +Price of terminals +Battery capacity +Security +Voice only

+Wifi optimization

+No Infra ( 3G) +Any 3G mobile +On & Off site - Telecom Bill


13


Guest Centrix Services


14


From an IPAD in each Room

•Or using your own Devices


15


BYOD HOSPITALITY

Hotel Guest user Experience

• Guess arriving at the Hotel

Check in

Room allocation to the Guess

Provide to the guess the Hotel Wifi access and credential link to

the affected room for accessing to the telephony services trough

the Guess Smartphone

The Guess connects the Wifi on his device and start the Hotel

BYOD apps (download it if not already done)

On the Hotel BYOD apps, guess is invited to enter the provided

credential

once register the Guess Smartphone is automatically associated

to the affected room and becomes part of the Hotel Telephony

System


16


BYOD HOSPITALITY

Hotel Guest user Experience

• Guess user experience during the stay at the Hotel

Contacted anywhere in the Hotel (over WiFi)

Guess Smartphone device is part of the Room device (using the Wifi network),

Hotel Staff can contact the Guess everywhere within hotel premises

Transfer external caller to the guess Smartphone

When calling the room, the Smartphone device is also alerted

Access to telephony services

Hotel Directory access through the Smartphone, click-to-call facilities

Overflow facilities through Mobile network if the device is out of wifi

coverage (eg : Guess want to call the Concierge when lost in the city)

Guess room identification when calling Hotel Staff


17


Standard Room Equipments New Concept Room with My IC Phone + SGA


18


Application Pod openness

Desk Phone reliability

Smartphone experience

The next generation technology IPSIP Phones

My ICPhone 8082

8002 & 8012


19


Customers will see the Hotel at the top of the technology


20


BYOD, a new Business Generator Bring Your Own Devices

For the Hotel Staff

Use your own devices at work: Mac, IPAD or others tablets…

For the Guest

At the Check In, load Hotel Applications on your device during your stay

Wifi Communication

Restaurant menus, Room Services

Map, Geo-localization

Information

e News papers

Movies

Promotions in push

…

200 M+ in 2013 ( IDC)


21


Room Automation Control moving into Application Phones

Ethernet Room controller

Lighting

Security & Door Cam

The GUEST INTERFACE

IP BACKBONE

Virtual Mini Bar

IPTV

A/C

Windows

CD /DVD Burner For Pictures

Room automation server


22


RMS centralization, easy to use and one single device

Room Management System:

Lighting - Temperature Control - Curtains – DND – MUR

Preset scenes

Standardization on KNX bus

ALU integration with Schneider, Crestron, Control4, ABB

ABB KNX / IP Gateway


23


From Paper To Digital

../../../Local Settings/Temporary Internet Files/OLK39/Banc Santander_Digital_Signage.wmv


24


Enhanced guest experience

e-Advertising and Booking

Promote Tour Operator, Restaurants… Click to Call or On line Booking Track and Generate New Revenues


25


Security and Emergency crisis


26


Door Camera for the room


27


Smart Hotel Operations – Notification Services

DECT

OmniPCX

Enterprise

WiFi

Fire

Notification server

Gas detector Intrusion detector

Specific alarm

Dry contact

Fire

Audio and Text Notification

• Information broadcast - Emergency, service request…

• Workflow management • Wired and wireless terminals

- WiFi and DECT • Geo-location • Integration with third party aps

- Hotsos…


28


MOBICALL SERVER Master / Supervisor

MOBILE PHONES WIFI -DECT-CELLULAR - Emergency call - Emergency conferencing - dynamic or fix voice - confirmation/reject - voice conference - callback to room - additional SMS-Text - callback on MMS for task completed

Fire Alarm

BMS Heating Air-Condition

Intrusion

Elevators Stairs

Tech-alarms

OmniVista Management

Emergency Button

Messaging

( Hotsos…)

Room status Mini-Bar

VIP-Calls Wake-up Esc

EVACUATION MESSAGE Floor by floor, in guest-language

Emergency and Notification Advanced Integration

OXE

PMS ( Opera, FCS,…) STAFF COMMUNICATIONS

Mobilization – Notification Confirmation

GEO-LOCALIZATION

CALLS LOG – VOICE RECORDING


31


Alcatel – Lucent has a long term vision on Hospitality & Cruise

A strong expertise in the Hospitality Industry with strong track records

An innovative portfolio providing unique features for Hotels

An Eco-System of Solutions and Partners for Hospitality

A Global Account Management (Cooperation agreement, WW pricing,..)

Why Alcatel-Lucent : Key Take away

Real Estate

Gitex2013: BYOD CONCIERGE SERVICE