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What we will discuss:• What is Homes for Heroes?• Who Benefits?• Who is a Hero?• How do you help?• How to Market?• Additional Strategies• …Ninja Marketing Strategies
The MissionTo provide extraordinary
savings to local heroes by giving real rebates and real discounts to the heroes that sacrifice and serve to make
our community and our country a better place
The StoryThe Program was created in
response to the tragic events of September 11, 2001 as a
way to honor the sacrifices of the men and women
who serve our country. It is a way to say “Thank You” for those that have given so
much
Police Officers
2
Fire Fighters3First
Responders4
HealthcareWorkers
5
Military(Active & Retired)1
Our HeroesEducators 6
25% of Realtor’s Gross Commissions
For Buyers and Sellers
Discounted Lending Fees with HFH
Lenders
Lower Title Closing Fees (where allowed by law)
Other Real Estate Related Discounts (differ
by Realtor)
Discounts through local Friends of Heroes
The Savings
This Program Is Unlike Other Hero Programs:• No Forms!• No Red Tape!• No Fine Print!• No Hidden Fees!• No Mandatory Areas To Buy!• No Catch!!• …it is a Win/Win
In 2012
A total of Heroes Saved
$841,363$841,363
115.9MillionDollars
Of hero
Real estateSold In 2012
TotalHero
Savings
to date
$2,153,657
What do the Savings Look Like?
Example: (Typical) savings on the purchase of a $250,000 Home:
HFH Realtor Rebate $1875.00HFH Lender Discount 500.00Title Company Discount 100.00
TOTAL SAVINGS: $2475.00
Marketing:
• Market the name “Homes for Heroes”• On Site Visits• Online Ads• Craigslist/Facebook• Business to Business (Friends of Heroes)• Testimonial Pages, Web Pages, Opt In• New Heroes/H4H Marketing• Real Estate Agents Affiliates… “partners”
Marketing: On Site Visits
Marketing: On Site Visits
Marketing: Craigslist
Marketing: Craigslist
Marketing: Craigslist
Marketing: Craigslist
Marketing: Craigslist
Marketing: FaceBook Ads
Marketing: FaceBook Ads
Marketing: FaceBook Ads
Marketing: Business to Business (Friends of Heroes)
Marketing: Business to Business (Friends of Heroes)
Marketing: Business to Business (Friends of Heroes)
Marketing: Business to Business (Friends of Heroes)
Marketing: Business to Business (Friends of Heroes)
Marketing: Business to Business (Friends of Heroes)
Marketing: Testimonial Pages, Web Pages, Opt In
Marketing: Testimonial Pages, Web Pages, Opt In
Homes For Heroes Marketing and Leads
What You Do
• Become an affiliate• Monthly fee to market as Homes for Heroes• Your area/ zip code• ROI Is it worth it?• Helping is Number 1• Do you have MWS?
Thank you