Real Estate Marketing using Vine

Vine Ripened Video

Vine Video App For Real Estate Agent Marketing

Presenter: Chuck Ward Real Access Pro

About Real Access Pro

• Business Development Platform for Real Estate Agents and Brokers – Owners – Property Marketing – Virtual Tours – Transaction Management – Real Estate Agent Training Program – And Much More

About Real Access Pro

• We help you increase the amount of fruit in your business

• By helping your change and fertilize your roots of your business

Last Week’s Training FollowUp

• Last week, we discussed how and why to use Instagram – How to Use It – Marketing Ideas – What Instagram Is

Last Week’s Training FollowUp

• How to Upload to Instagram directly from your computer

• Use this to create stronger images with calls-to-action

History of Vine • Vine is a video sharing

and social media application for smart phones and tablets (mobile internet)

• Acquired by Twitter in Oct 2012

• Released by Twitter in Jan 2013

• Enables users to share short 6 second videos directly to social media

Vine Statistics

• Apr 9 2013 – Vine app becomes most

downloaded app in the iOS store

• Dec 17 2013 – Vanity URL’s allowed

• User Base Statistics: – Approximately 13 Million

Vine Statistics

• Stop Motion animation is seen as Vine’s potential and niche (source:BBC)

• Use in Journalism – 2/1/2013 Used by

Turkish journalist to document the aftermath of a suicide attack

Vine Statistics

• April 15, 2013

• A record number of 19,667 Vine Tweets / Videos are sent out from the Boston marathon attack (source: Buzzfork)

THE WHY (An A-HA Moment)

Because Life

(and technology)

is always evolving

THE WHY (An A-HA Moment)

• Laptops will be a thing of the past

• Desktop computers will become outdated

• Internet on mobile device will continue to evolve, get better and gain more traction

Why Use Vine

• The average use of Vine is aged 18 – 24

• This age demographic holds over 7 Billion dollars in buying power

• (They are your next real estate client)

Why Use Vine (Fishing Analogy)



Why Use Vine (Fishing Analogy

• Attract and Catch more Fish • Do it more efficiently • More fish = more bites • More Bites = more fish caught • More fish caught = more dinner and more

often

Where would You Rather Eat At?

This is YOUR (New) Ocean

Specific Real Estate Marketing Ideas Using Vine Video App

• Property Marketing – Concentrate on Key

Features of a Property – Concentrate on One

Room – Quick 360 o clip of the

outside (or other great views like the top of a condo overlooking the city or beach)


• Area Information – Short Clips about an

Area – Example: I-4 Connector


• Area Expertise – Best Business Partners

that you work with and recommend

• (referral partner strategy)

– Area Restaurants • (referral partner strategy)

– Area Events and Festivals


• Stop Motion Videos – Take several images and

lace them together in a video

– Have fun – Pass The Time – Let people into your life

and get to know you


• Professional – Introduce Your Team – Give Simple, Yet straight

forward CTA’s (calls to action)

• Send people to your blog content on your website

• Send people to your virtual tours on YouTube

– Short Business Promo’s • Interviews • Referral Partners

The Keys to The Kingdom of Vine

• Build Your Twitter Base – Refer to the Twitter Class

from Jan 2014

• Use Hashtags – Content Organization – Easy Search for Users

• Time Management – Waiting on an

appointment, make a quick video

The Keys to The Kingdom of Vine

USE IT MORE THAN JUST ONE TIME

How Will You Know It’s Working (or Not)

• Your Phone Rings • Your Email Box Starts to

Fill Up • Your Twitter and Other

Social Media account Starts to Get Increased Interaction

• User Interaction within the Application

How Will You Know It’s Working (or Not)

There is always Vine analytics

Thursday

• How to use Vine – Account Set up – Video Creation – Posting to Social Media

(automation)

Thank You For Attending

Presented by: Chuck Ward Director of Marketing and Training Real Access Pro, Clearwater, FL