RLP Selling

IS WHAT I DOFinding the right buyer

David Smith, B.A, Sales RepresentativeRoyal LePage Peifer Realty Inc.

IS WHAT WE DOFinding the right buyer

David Smith, B.A. Sales RepresentativeRoyal LePage Peifer Realty Inc.

The process

Time

Price

Marketing

Risk

3

5 things to consider when selling your home

2

3

4

5

1

There are many complexities involved in every real estate transaction

4

The process

• Preparing the home for sale• Preparing all the necessary documentation• Managing purchase deposits• Liaison with other professionals,

i.e. lawyers, other agents, appraisers, home inspectors, utilities, etc.

• Specify terms of agreement for the buyer• Ensuring that all transactions will comply with regulations and

legal requirementsMy service as a Royal LePage agent is to manage your transaction from

opening to close.

1

• Prepare your house for sale (including staging, measurements and photography

• Develop and implement a customized marketing plan that targets your most-likely buyers

• Manage open houses and showings• Respond to buyer and agent questions about the property• Negotiate with prospective buyers and co-operating agents

I will help minimize your personal time requirements and your time on the market and maximize your property’s availability to prospective buyers.

When listing a home consider the time involved to:

5

Time2

Local market statistics

6

Price: Optimization3

I will help you optimize your selling price by:

7

Price: Optimization

• Performing a professional market overview

• Presenting viable comparables

• Reviewing your present home’s selling history

• Proposing a sound pricing strategy

• Estimating the net proceeds from the sale of your home

3

Real estate negotiation is a skill developed through training and experience

8

Price: Negotiation

As a trained and experienced Royal LePage agent, I will help you get the best price for your home, by doing the following:

•Pre-qualifying buyers•Identifying motivating factors of the prospective buyer•Working with other agents•Setting viable contract terms and conditions•Managing counter offers•Optimizing multiple offer situations•Negotiating a favourable closing

3

Services that make a difference

9

Royal LePage…

In today’s competitive market place, it is important that you get the best property at the best price.

Using the latest technologies and innovations, you can find out about available properties sooner and it makes it easier to keep in contact with you, my buyers.

In addition, personal follow-up assistance with purchases is all part of our HANDS ON approach to marketing.

There are many facets to effectively marketing your home:

10

Marketing

• Identifying a target market• Creating a compelling story for the home i.e. amenities,

neighbourhood, commute, etc.• Capturing impactful photography• Creating marketing materials• Creating local marketing campaigns• Managing internet marketing• Co-ordination of other professionals

i.e. stagers, printers, advertising, media, etc.• Hosting and managing open houses

4

Royal LePage marketing services include:

11

Marketing

• Lawn sign

• Multiple Listing Service (MLS)® Listing

• royallepage.ca listing

• Open houses (optional)

In addition, an intensive marketing program will use the latest promotional tools, tactics, and technologies to give your home maximum exposure.

4

The website is easy to use and equipped with unique features

12

Marketing

New and unique features include:•Multiple ways to find your home on the website using Google’s search technologies

•Accurate display across all of your devices

royallepage.ca

4

royallepage.ca

13

Marketing

• Professionally presented detailed listing page to best market your property

• Large, high quality images to best showcase your home

• The most neighbourhood information including Walkability scores, Wikipedia neighbourhood photos and descriptions, and Google Places amenities to give buyers a feel for the neighbourhood

4

The Royal LePage mobile website pushes the boundaries by providing buyers with enhanced information about neighbourhoods and available properties.

m.royallepage.ca

14

Marketing: Mobile

• Developed for Android, iPhone and Blackberry• Cross-Canada property searching• Provides consumer rankings on local businesses• A GPS locator to help identify local amenities including

schools, banks, grocery stores, restaurants and cafes• Won a Horizon Interactive Award, Mobile Web

Business

4Marketing tools, tactics and technologies

15

Marketing: Mobile

Bring your home to life for the buyer on the move with innovative marketing tools, such as:

Mobile-enabled slide shows to showcase your property in a professionalphoto presentation complete with animation, text and music.

A responsive single property website to present your home’s features in an impressive full-screen display, including up to 50 photos, videos, floor plans, map, community information and more.


Royal LePage agents have access to the Royal LePage Marketing Centre, a robust online marketing resource with hundreds of professionally designed print, email and multimedia tools that include:

16

Marketing: Mobile

• Postcards• E-newsletters• E-cards• Listing kits• Open house flyers• Property cards …and so much more.


For the majority of Canadians their home is their largest investment, so minimizing one’s risk is not only prudent – it is essential.

17

Risk

As a Royal LePage agent I will:

•Identify charges on titles and caveats on the home which may disrupt a sale

•Identify unnoticed features of the home

•Manage a lock box to protect the contents of your home

•Protect your privacy to mitigate identity theft

•Act as a buffer between you and other third parties

5

Helping you is what we doTM

19

Why me and Royal LePage?

Let me help you…

•find the right buyer

•get the right price

•sell your home faster

•manage the process

•minimize your risk

A proud Canadian real estate company since 1913

20

Royal LePage…

Royal LePage has a proud heritage of exceeding client expectations dating back

to 1913. Our service-based culture and a comprehensive suite of services set us apart from the competition and enable us to attract the best people in the business.

We continue to be the real estate company of choice with more than 16,000 agents in over 600 locations across the country.

We support your local communities

21

Helping you…

Royal LePage is the only Canadian real estate company to have our own charitable foundation.

Our real estate professionals and offices have raised more than $20 million to help Canadian families.

100% of every dollar raised goes directly to supporting women’s shelters and violence prevention.

Let’s get the process started

22

Next steps…

• Complete a property profile, including a comparative market analysis to help you decide on setting the right price for your home

• Market your home

• Negotiate with potential buyers to help you get the best price for your home

The information contained in this presentation is for reference only.Royal LePage Real Estate Services does not guarantee any particular result based on the information in this presentation.23

About me…David Smith, Sales Representative

• Selling or buying a home is one of the largest financial and personal decisions that you will make during your lifetime. As a professional realtor serving Chatham-Kent and Windsor-Essex since 1980 my clients have all learned that "my commitment to the best possible service“ will move them in all types of market conditions. As a realtor known for great service that is why his clients consistently refer family and friends to him. Call David direct at 519-350-1615 so you can start being treated the way you deserve to be treated. David recognizes the real reason we are in business is because of you - the client.

ROYAL LEPAGE PEIFER REALTY INC.

For more information contact me today:

[email protected]