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Recently I was brought on by an agent in Tucson Arizona to develop a training program for incoming agents. What is in this presentation is the backbone of the course that I taught. It is to create a sense of what Social Media is and how it can help Real Estate agents. It is also a brief (very brief) coaching session about what is the number one killer of Real Estate and Social Media... Sales!
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Social Media for Real EstateChoosing the right network to network
Social Media is about networking, not selling, so DO NOT SELL!Cultivate the relationships of your existing Sphere of Influence and brand yourself as their Realtor of choice
Facebook Cultivate relationships
React to peoples’ posts Engage in their
conversations Build a large SOI through
existing friends Have both fan page and
personal page Personal for relationships Business for SEO (page
posts are indexed by search engines)
Twitter Follow Industry Leaders
Follow Industry Trends React to local news
Use it to direct traffic to your website
Promote across other social media outlets such as YouTube and Flickr
Linkedin Network with other agents
outside of our local area Recommend and ask for
recommendations from people you have worked with
Join groups and engage in questions within your industry
Blog Content creation Display listings Build authority through
articles Link to your website for
SEO component
YouTube Sell the lifestyle of the
home Make sure to humanize the
video so that they can connect with the audience
Lowest cost marketing tool for all real estate agents
Google Plus Seamless integration with
YouTube
Posts indexed by Google Search
Search plus Your World
Use these tools to develop your relationships
Remember that clarity is key in all of life. Be clear on your goals with social media. Develop your relationships with your sphere and connect with them offline. This development will strengthen the bond and ensure that closing will occur.
Brought to you by YouSocial Marketing & ConsultingChris Webb
Owner
