Social Media: !For Your Business!

Rachel Yeomans - @rachelyeomans!John Armstrong - @johnequatro!

•  Basic Themes and Theories •  LinkedIn •  Facebook •  Twitter •  Google+

Social media is… FREE

Time is money…

“I keep my mind on my money, my money on my mind.”

“Where did the day go?”

•  Information research •  Image and video creation •  Reading articles •  Reading community posts •  Getting approval from the boss •  Writing and publishing posts •  Replying to your community

Time Savers •  Technology and tools •  A schedule •  Content strategy •  Attainable goals •  Interns

Still, like a good crème brulée, good social media takes time.

Clever promotion is primarily how businesses make

money on social media.

Social media is a channel through which you offer value to, and converse with, a customer.

An apple a day… Keeps your audience from dwindling away

• Consistency sets expectations of value • Brings customers back on their own volition • Reduces the need for promotion • Less promotion leaves room for more value • Makes important promotions MORE POWERFUL

Focus, Focus, Focus Choose the most relevant platform and…

master it.  • Practice takes time • Time builds experience • Experience builds confidence • Confidence breeds authenticity • Authenticity builds audiences • Audiences buy stuff

LinkedIn

What is LinkedIn? The number ONE social networking platform for professional

growth and networking… Just sayin’.

Image courtesy of BusinessInsider