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An overview of the UK Property community on Twitter from PiQ, the PeerIndex dashboard for marketers, agencies and PR. Who and what does the Property audience tweet about? And how can organisations and brands influence the conversation?
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PiQ Audience Report: UK Property Community of 30K UK Tweeters Data from: 14th June – 14th July
About PiQ
Social Media Listening
Poor people insight
CRM Customer
interactions only
PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required
3. Identify influencers within relevant audiences
4. Deep content analytics at users fingertips
Market Research
Slow, not addressable
PiQ is a simple way to action customer audiences in real-time
.com www.
UK Property Overview
41% female
59% male
The property audience consists of more males than females, but by a relatively small amount. They are a slightly older than average group of tweeters.
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<25 25-‐34 35-‐49 >50
UK Property Community Activity!
The graph shows a huge variance of activity in the Property community who tweet around twice as much during the week as they do at the weekend!
UK Property Top Hashtags Hashtag Cloud
WHAT this is
Shows the top hashtags used by audience
Size of word shows volume
Saturation of word shows relevance
HOW to use it
Identify key topics which audience discusses
Plan content around this
MORE
The dashboard edition of PiQ updates this data daily and provides per-hashtag analytics for precision targeting
Property-related topics are the most discussed. This audience also talks about major sports events such as the World Cup
UK Property – Top Human Influencers!WHAT this is
Shows the top Human influencers within the community
They are ordered by their degree of influence over other people in the audience (CPI)
HOW to use it
You can use this to identify key influencers in your target audience and engage with them
MORE
The UK Property Community is a tight-knit group which means several top influencers are able to make a big impact despite having smaller follower numbers than bigger ‘Celebrities’
CPI PI Fllwrs Bio
Henry Pryor @HenryPryor
94 67 11,002 Objective housing data, market comment & trivia from “the BBC’s favourite property expert”. Views expressed are mine & not those of BBC etc…
Andrea Morgan @RightmoveAddict
94 67 7,429 LOVE HOMES Certified @Rightmove Blog Contributor, Runner-Up Best Interior Blog @Primelocation, #Double Purplebiz, #SmartSocial New Business @CitrusContent
Chris Wood @PDQProperty
93 58 4,102 Award winning estate agent & property industry consultant with over 20 years experience. Proud former member of HM armed forces (TA). I now shoot from the lip
Julian O’Dell @agencytrainer
92 54 4,619 MD of TM training who provide training & consultancy to sales & lettings agents. Partner of Thomas Morris Estate Agents. Loves family, LTFC, glam rock & banter.
Mark Newton!@aroundthehouses!
91! 59! 2,080! Estate Agent and property consultant, husband, father of two, fantasy book reader, networker, loyal friend
UK Property - Top Property Journalism!WHAT this is
Shows the top Property newspapers/magazines within the community
They are ordered by their degree of influence over other people in the audience (CPI)
HOW to use it
You can use it to see which of these newspapers/magazines are the most popular, particularly in terms of which are being interacted with the most and therefore which are having the largest influence on the community
CPI PI Fllwrs Bio
TelegraphProperty!@TeleProperty!
93! 59! 27,854! Property and house price news and comment from the Telegraph
Dezeen!@Dezeen!
93! 82! 174,760! Architecture and design magazine
Inside Housing! 92! 65! 24,510! Inside Housing is the leading weekly magazine for the UK social housing sector. Here you’ll find all our latest stories and our thoughts on key announcements.
ES Homes & Property!@HomesProperty!
92! 58! 15,571! Homes & Property, London @EveningStandard: all the latest property news, area guides, buying, renting, interiors & design trends.
Architects’ Journal!@ArchitectsJrnal!
91! 73! 96,149! The Architects’ Journal is the leading weekly magazine for architects, breaking enws daily on http://TheAJ.co.uk
UK Property - Top Property Bloggers!WHAT this is
Shows the most influential bloggers within the community
They are ordered by their degree of influence over other people in the community (CPI)
HOW to use it
These are fantastic opportunities for brands to spread their message and raise their profile within the Property community
MORE
Despite having fewer followers than big celebrity names, these individuals are extremely influential amongst specific groups of people
CPI PI Fllwrs Bio
Bright.Bazaar!@Will_UK!
87! 70! 18,862! I’m a gentleman hooked on hue. | Interiorsjournalist and blogger. | My book ‘Bright.Bazaar: Embracing Colour For Make You Smile Style’ is out now.
Andrea Morgan!@CitrusContent!
84! 48! 986! Storytelling for Business. Writer, Blogger, Home of your Refreshing Content – specialising in property & interiors.
Sam Collett!@WhatSamSawToday!
83! 51! 3,014! Bubbly Property Entrepreneur & Writer. Author w/ @constablebooks Columnist w/ @HomesProperty, Award Winning Blogger @PrimeLocation & Landlord @nationalandlord
Susie Clapham!@FLASC_!
82! 55! 7,030! Architect. Genealogist. Blog. BDTWitter Top 10. Architectural ramblings, musings + a bit of chat.
Hannah Coleman @Dreamwalls!
82! 55! 7,319! Buying Agent London & South-East. Serious & silly stuff about property. Property commentator on BBC TV/radio and Sky News. Blog: http://t.co/l8fodzmW
UK Property - Top Property Estate Agents!WHAT this is
Shows the top Property Estate Agents within this community
HOW to use it
You can use this to inform your advocacy or content strategy and understand who is making the biggest impact among your target audience
CPI PI Fllwrs Bio
Bradshaw Henderson!@bradshawhend!
90! 52! 1,544! Award Winning Residential Estate Agents, lcoated in Heswall, West Kirby an Moreton in Wirral. We help people move and find their dream home
Thomas Morris!@ThomasMorrisEA!
89! 53! 5,380! Top Tweeter on the #ZPP100 list! Simon Bradbury tweets for award winning estate agent Thomas Morris on property related matters
Northfields Estates!@NorthfieldsLive!
89! 57! 2,709! Multi Award Winning Estate Agents in West London with offices in Ealing Broadway, Northfields, Pitshanger, Paddington & Shepherd’s Bush
Guy Leonard Y Co!@GuyLeonardandCo!
85! 52! 2,791! Award wining estate agent selling & letting in Horsham, Storrington, Pulborough, W Sussex. Great team who look after clients & Enjoy the job!
Moving Pad!@movingpad!
85! 48! 1,103! Moving Pad, family run estate agent in Dagenham, Barking and surrounding areas. Number 24 in #zpp100, tweets by Clint
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