Unitech – Online Profiling 28th April 2010

Today I want to show you...

 

•How to secure more listings

•How to reach more buyers

•How to look great to your vendors

•How to be the most visible agent in your

area through Google.

But first, who is realestate.co.nz?

Over 440,000 people looking / mth

Over 316,000 ‘clicks’ to industry sites / mth

Over 25,000 emails to industry / mth

Leader in International Traffic

Clear leader in Specialist Real Estate

Clear leader in Residential Real Estate

Why is an online profile so important for real estate?

• A web page

• A blog

• A social network page – Facebook

• A comment on a blog

• A quote in an online publication

• A property listing

• A YouTube video

• A twitter profile

• An email newsletter ?So...what is an online profile? 

• To provide a credible trusted reference check

• To showcase your expertise

• To help build your reputation

• To be found where the buyers are looking

•But mainly – TO GET YOU MORE LISTINGS

Why YOU need an online profile?

What are the buyers looking for?

Get the basics right!

Address

Price

Maps

More images

Larger/high quality images

TELL A STORY!

MAKE YOUR LISTINGS STAND OUT!

1998 : 26,000,000 web pages1998 : 26,000,000 web pages

2000: 1,000,000,000 web pages2000: 1,000,000,000 web pages

2008: 1,000,000,000,000 web pages2008: 1,000,000,000,000 web pages

100,000,000,000 clicks per day100,000,000,000 clicks per day

Don’t get lost on the web!

Be found!

Most roads lead from Google!

What do people find when they Google you?

GOOGLE YOURSELF! Make sure it is contextual to Real Estate!

Realestate.co.nz Profiles

Time: 30 SecCost: $0.00

Visibility in Google = Power!

1.Demonstrate your expertise & local knowledge

2.Just a form of conversation

3.Become the go-to specialist

4.Track Key Words and use them again!

Stepping up a gear - blogging

Time: 1 hour per week (ongoing)Cost: $0.00

Dominate your Suburb...

1. Advertise directly to your target audience – 24/7!

2. Investment just $25 - $150 depending on traffic level of chosen suburb.

3. Released in 3 month blocks.

4. Limited to just three premium spots per suburb.

....and become a featured agent

Power up your Listings...

1. Vendor Paid Marketing - $250

2. Two Week Campaign – ideal for lead up to Tenders/Auctions!

1. 10 x the traffic!

2. Limited to just 3 per suburb.

....and make them a feature

Impress your Vendors...

... Get them more buyers!

... Show them how many potential buyers are looking at their home!

... and where they come from

Set up Email Alerts for your area and keep track of potential new listings......

What are your competitors listing?

The face of real estate for Twenty 10!

Stay in touch!

@realestateconz, @realagentpro

www.unconditional.co.nz

0800 732 536 info@realestate.co.nz