520.544.5555

Liane will be coordinating the transaction and logging who is seeing your home and when.

Liane SteinmanTransaction Coordinator

Don & Kathy ValleeRayma Ritchie Sonia StamatopoulosRochelle BrowneBrian Wilson

Vallee Gold Team

Meet our TeamWe represent our Buyers and assist them in the home buying process.

It is our pleasure to present you with this important plan designed to illustrate the proven steps we will take to market and sell your property in the days ahead. It is our goal to have your home sold with the utmost convenience to you and with the optimal results you desire. We are honored to be able to serve you in this process.

We are also proud to be associated with one of Arizona’s largest, most professional and most technologically advanced real estate brands, Long Realty. Founded in 1926, Long Realty is a key part of HomeServices of America, one of the country’s largest residential real estate companies and an affiliate of the prestigious Berkshire Hathaway Company, led by Mr. Warren Buffett, Chairman and CEO. This affiliation brings to your doorstep a global reach in terms of world-wide internet marketing connections, national relocation partnerships, an abundance of advertising resources and decades of real estate experience.

We are anxious to put our 85 years of experience to work for you, as we begin the journey to sell your home. The information contained in this plan is designed to layout a targeted marketing strategy that has proven success, plus help you understand what happens once you have accepted a purchase contract on your property and what it takes to close a real estate sale.

As your Long Realty sales associates, we are always available to answer your questions, provide you the information you require to make good decisions and stand by you every step of the way until the successful completion of your transaction. It is our hope that you will have an outstanding real estate experience that will lead to a solid partnership between us for years to come, and we thank you for this opportunity.

From the Executive TeamSince 1926, Long Realty has put its experience to work for hundreds of thousands of families across Arizona. Our mission statement is: “To create an exceptional real estate services experience that builds long lasting relationships.” We take that mission seriously and are committed to providing you an exceptional experience.

Our company has a dedicated team of real estate professionals who are part of your sales associate’s team, including Marketing and Technology, Education, Branch Management departments and our Core Services companies. This gives your Long Realty sales associate an advantage in providing you the highest level of service possible.With the exclusive training, tools, support and agent network we provide, your Long Realty sales associate is uniquely qualified and ready to navigate you through a worry-free real estate transaction. One where your interests are always top of mind. We thank you for allowing Long Realty the time to meet with you, and learn more about your home and needs. We hope you’ll choose us for your home sale, and we can put our experience to work for you.

Sincerely,Long Companies Executive Team

Back Row: Debbie Goodman Butler, Executive VP, Tony Finely, CFO, Megan Miller, VP, General Counsel, Kevin Kaplan, VP Marketing & IT. Front Row: Jerome King, Designated Broker, Renee Booker, Exec. VP Core Services/Pres. Long Title, Rosey Koberlein, CEO

LongRealty.com

Alexa.com ranked longrealty.com #1 out of these residential real estate company websites in Arizona.

LongRealty.com receives over 1.8 million visits a year.

*source: Alexa.com (10/10)

Why Long?

LongRealty.com & My Long Realty WebsiteLongRealty.com and My Website feature a detailed profile of your Property and the surrounding Neighborhood.PROPERTY INFORMATION

Multiple Photos

Video Tour

Property Details

Maps, Tax Info, Assessor Maps, School Info and more

Easy to email listing or share with friends on Social Media

NEIGHBORHOOD INFORMATION

Housing, People, Economy, Schools, Environment, Quality of Life

Interactive Map of the Neighborhood and Amenities

Real Estate Is A Local Market

In addition to being in the MLS system, your home will be listed on these highly trafficked websites – Exposing you to Millions of Potential Buyers.

Exposure Through Websites

From California to Florida & Every Point in BetweenThe real estate companies of HomeServices of America, a Berkshire Hathaway affiliate, have decades of experience managing every aspect of real estate. We have a significant national presence and our companies offer every conceivable local connection you would imagine.

Being a part of HomeServices of America expands my network to over 18,000 real estate sales associates in 22 companies, and gives Long Realty the strength, reach and assets of a Berkshire Hathaway affiliate.

Our National Network

A global network of 550 premier real estate firms with 140,000 sales associates in 30+ countries around the world.

Leading Real Estate Companies of the World® represents the best-known local and regional real estate firms, like Long Realty. Even in a challenging market, these companies continue to outsell the competition – $50 billion more than any other national brand in 2010.

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2010 production.

Our International Network

Video ToursThe usage of online video has exploded. When you list your property with me I will have a professionally narrated video tour of your property produced and available on LongRealty.com, my website, thousands of Long Realty agent websites and on YouTube.com. 86% of US Internet users view

video online. On YouTube.com hundreds of millions of videos are viewed daily.

The average US viewer spends over 18 hours watching video online each month*.

Long Realty video tours are viewed over 250,000 times a year.

Listings with virtual media are 40% more likely to get viewed online than those without. A video tour is just another way I differentiate your property to a huge base of potential buyers.

Reverse Prospecting:Target Market your Property with EmailWhen you list your home with me, I will use a targeted email marketing campaign to put your property right into the email inbox of prospective buyers.

Potential buyers can save searches on LongRealty.com and my website. I can provide you a report showing the number of buyers registered with Virtual Home Finder that are looking for a home just like yours.

When your home is listed, an email announcement from Virtual Home Finder will automatically go to those buyers. Any updates to your listing such as a change in price, open house or new photos will also trigger an email update to go to those prospective buyers.

Marketing Your Property with Mobile SearchConsumers are increasingly using mobile devices to search the web for information. 83% of adults have cell phones or smart-phones and, among them, 35% have accessed the internet via their phone.*This creates a unique

opportunity to market your property to buyers embracing

mobile web search. Your property will be posted on our

mobile website m.LongRealty.com as well as

my mobile website.

How buyers are finding information is changing

rapidly, that is why you should feel confident listing with me as I use the latest technology

to market your property.

Marketing Your Property with Text MessagingOver 4.1 billion text messages are sent every day1 and 65% of people use their cell phone to send text messages.2

With the TextLong program:

Potential buyers can get information on your home immediately via text message by using the instructions on the yard sign

Potential buyers also receives in the text message links to all the property details and photos on my mobile website

I get notified instantly when a text inquiry is made, giving me the opportunity to follow up with the potential buyer

1. Admod 2009, Cell Fire, ABI Research2. comScore June 2010

LONGGOLDTEAM

My Open Houses32% of buyers use open houses in their property search*. That is why we provide a comprehensive marketing plan for your open house to get your event the most visibility, with the Internet as a central component. We are different than most real estate companies in that we advertise your open house on an expansive list of local and national websites.

Your open house can be searched on:

LongRealty.com

LongRealtyOpenHouses.com

Openhouse.com

Trulia.com

FrontDoor.com

My Long Realty website

Over 1,300 other Long Realty agent websites

And is also available on:

Yahoo! Real Estate

YouTube

*NAR Profile of Home Buyer and Sellers 2011

My Open HousesIn addition to worldwide Internet exposure, we will also advertise your open house in the local newspaper – helping you reach those that are both online and offline.

All About Your Home BookWhen prospective buyers visit your property or open house, we have a unique way to showcase your home and provide buyers valuable information.

All About Your HOME Books are designed to thoroughly inform prospective buyers about your home’s special qualities as well as

Neighborhood Attributes

School Information

Community Services

Recreation

Demographic Profile of the

Area

Available in Your Home 24/7

Protect Your Home with 2-10 Home Buyers Warranty

Sell your home faster Turn the perfect home into the perfectly working home Add value to your listings Attract more buyers Increases resale value of the home Gives your listings a competitive edge Less out of pocket costs for repairs Easily place claims online No negotiating with contractors

Feature Tools

(Floor plan Drawing)

QR Codes

Info 24/7

INFO 24/7More Inquiries= More Showings = Faster Sale At The Highest Price

Cutting Edge TechnologyFor Home Feedback

Showcase & Enhanced Listing

Social Media

Social media is an important

marketing tool to skyrocket the

visibility of your property across

multiple channels

You Tube

Content Writing for Search Engine

Optimization

Lead Generation

My Network – Long ConnectsOur company uses the latest social media technology to connect me with all Long Realty sales associates and offices across Arizona and Mexico.

Our exclusive, internal online networking platform, Long Connects, gives me the ability to instantly connect with other Long Realty sales associates who may be working with buyers interested in a property like yours. It also enables me to keep informed of buyer needs from other Long Realty sales associates, helping me find a quick match for your listing.

Exposure to Buyer on Regional andGlobal SitesLong Realty has grown to over 1,300 agents in more than 38 office locations across Arizona and Mexico. That means there are many Long Realty agents working with potential buyers right now across the region that I can network with about your listing.

Understanding Buyer Behavior

INCREASING USE OF THE INTERNET TO SEARCH FOR HOMES (2003-2011)

What does this mean to you? You want an agent that has maximum exposure for your property on the Internet.

*NAR Profile of Home Buyer and Sellers 2011

Understanding Buyer BehaviorWHERE THE BUYER FOUND THE HOME THEY PURCHASED

What does this mean to you? Most buyers found the home they purchased through an agent or the Internet. That is why it is important to list your home with an agent and company that have these strengths.

*NAR Profile of Home Buyer and Sellers 2011

Buyers are Looking for Maximum Value which is Determined by: Market Conditions

Competition

Location

Size

Less out of pocket costs for repairs

Amenities

Condition

Market Conditions

We can’t control market conditions, competition,

location or size.Our focus will be on factors we can control to get

maximum value: Price

Condition Marketing for maximum exposure

CMA Considers

Recently Sold, Comparable Homes

Homes with which your home will compete against.

CMA will help us determine the optimum asking price for your property.

Pricing Your Property to Move

Pricing Right at the Beginning Results

Higher offers

Less inconvenience

A more timely sale

Pricing StrategySetting your asking price correctly is the key to successful results. Guided by our local market expertise, you’ll be able to make that decision with confidence.

Properties Priced Right:

Increase showings

Bring more interested buyers

Creates ease in the appraisal process

Keeps the prime market momentum – the first 30 days

Sends a message to buyers about your motivation to sell

Over-Priced Properties:

Help sell the competition

Reduce showings

Lose buyers unwilling to negotiate

Can cause appraisal problems

Lose the prime market momentum – the first 30 days

Send a message to your buyers about your motivation

Net the seller less

It is important to remember that the value of your home is ultimately not set by you, but rather by the amount of money a buyer is willing to pay for it at any given time.

Pricing StrategyPricing your property properly when first listed can help you get a higher percentage of your list price and sell it in half the time. The majority of showings occur when a house is first placed on the market. If you price too high when you put it on the market, you run the risk of incurring higher holding costs and ultimately getting less for your property.

1. Data obtained from TARMLS using Brokermetrics software. Based on residential closed sales activity from 2/2011 – 2/20122. Data obtained from TARMLS using Brokermetrics software. Based on residential closed sales activity in 2/2012.

Factors that Don’t Affect the Value of Your PropertySome factors are “given” – we have no control over them Physical qualities of your property Market Conditions The Competition The Location

Some factors have no effect on the current value of your property The price you paid The proceeds you need Your Home Improvement The Value of Your Property is Determined by what a BUYER is willing to pay in

today’s market based on comparing your property to others SOLD in the

area.

A Property Gets the Most Showings when it First Goes on the Market – if it is Priced at Realistic Market Timing is extremely important in the real

estate market It has the greatest opportunity to sell when

it is new on the market Starting too high and dropping the price

later misses the excitement and fails to

generate as much activity

Price

The only reason a home does not sell

is because of marketing.

Price is a part of marketing!

Marketing Action Plan Custom website address Virtual Walk-Thru Custom website addressHigh Gloss Property Brochure Area Locator Map Mobile Connectivity Digital Internet Marketing Gold Standard Home Program Termite Pre-Inspection Home Warranty Professional Photography Brand Name Signage

Negotiation & Consulting Showcase Listing & Enhancements Tucson Association Tour Social Media Marketing Extensive Market Analysis Showing Report Transaction Coordination Title & Preliminary Report Custom Property Book Text Long

Smooth TransactionsI am not only dedicated to finding a buyer for your property, but also helping you negotiate the best terms for your sale and experience a smooth transaction.

Our personalized service is backed by the Long Realty team of experts all working together to give you a smooth and successful outcome. They include: Supportive, experienced management team

Sophisticated transaction technology (My Transaction Now) streamlining the complex process

Backing of a full service marketing department

Expertise of the entire organization – specialists in technology, relocation, mortgage, title and insurance

Arrange for all inspections (physical, geological, termite, etc) and assist in resolving any and all problems that may arise.

Coordinate disclosure forms, including any pertinent regional/state disclosures, and help to coordinate that forms are completed in a timely manner.

Provide you with government mandated information regarding environmental hazards and lead based paint.

Coordinate with the appropriate third parties to check that your property conforms to all governmental regulations.

Review closing statements and documents prior to closing. Facilitate closing details.

I will consistently monitor all time limits, terms and conditions on contingencies that need to be adhered to by buyer and seller and guide you through the entire process.

ServicesWe will:

Help you determine the highest possible selling price for your home.

Present a list of suggested repairs Take professional pictures for marketing purposes Recommend reputable repair companies Share your house with all the agents on our team Enter your home onto the Internet system Aggressively advertise your home Communicate with you at least once per month

Services (continued)

Promptly advise you of changes in the marketplace Present all offers to you and assist you in evaluating them Monitor progress toward closing, when a contract is accepted Immediately advise you of events that may threaten closing Monitor the buyer’s loan approval Stay in contact with the buying agent Be present at closing to ensure a successful conclusion

Testimonials“We were referred to the Vallees through our beloved Remax agent in Denver. After moving many times around the country I can tell you that Kathy and Don are two of the best agents we've ever encountered! They know Tucson, they get to know their clients and their needs, and they did a great job of helping us navigate yet another new real estate market. They are patient, responsive, and always, always had our best interests in mind. They are the ultimate professionals and tough just when you need them to be. And other agents respect them as well--always helpful when negotiating! We could not have been in better hands with better people, and we highly recommend Kathy and Don Vallee.

- Kathleen & Sheldon

My CredentialsMy DesignationsABR- Accredited Buyers Representative: I work with buyers and understand their demands and their product knowledge. By understanding their needs and demands, I can tell the story that will present your home in the best possible light for the highest price. In negotiation, strategies are built on buyer issues that may affect your sale: financing, surveys, inspections, easements, title issues, bank/short sale issues. I network with other ABR agents that have buyers ready to buy.

CDPE- Certified Distressed Property Expert: My knowledge and ability to understand the short sale or REO process differentiates me from other agents, who have not taken the time to learn the process to successful distressed negotiations. With correct systems and a partnership with short sale attorneys, we assist our sellers to successful closings with peace of mind in the areas of law and accounting.

CIAS- Certified Investment Agent Specialist: By computing CAP rates, cash-on-cash returns, cash flow, and return-on-investment we have the ability and knowledge to show investor clients the benefit of buying your home as a possible investment. By understanding the resort market—your home may offer resort rental opportunities/ time share opportunities depending on your homeowners codes, covenants, and restrictions.

CRS- Certified Residential Specialist: Buying or selling a home is one of the most crucial financial transactions of your life. In what can be a confusing and sometimes difficult process, it pays to leave as little to chance as you can. But with the help of a professional, you can navigate unknown territory with ease. Only 4% of all real estate agents have undergone this rigorous, higher-level training course aimed at making residential transactions as smooth and worry-free as possible. A CRS member must be in good standing the local Board, State Association, and the National Association of Realtors and have a history of demonstrated sales performance through the documented execution of residential sales transactions.

SFR- Short Sales and Foreclosure Resource: I stay current in all areas of short sale listing strategies, REO strategies, and the management of bank files. I network with the best agents who keep up-to-date with changing distressed parameters—so that our bank negotiation skills are sharp.

Long Cares FoundationAt Long Realty, we know our clients are investing not only in homes, but in the quality of life that surrounds them. Since its inception, our foundation has provided hundreds of grants totaling over $1.9 million to local organizations that promote health, education, community and environment. We also actively volunteer our own time and talents to the causes we support. We contribute a part of our commission to the Long Realty Cares Foundation. The company supplements these funds with its own corporate contributions.

For a list of our contribution recipients, visit www.LongRealtyCares.com.

Long Advantage ProgramTake Advantage of Long Realty’s established relationships with Southern Arizona’s finest businesses. With your Advantage Card, you can take Advantage of our partner discounts and services. This program was created to help you before, during and after your real estate transaction. Whether you’re looking for new appliances, landscaping, dry cleaning services, a new vehicle or a resort hotel the Long Advantage Program has it all!

No Membership Fees

Over 56 Local Business Services

Pre-Qualified Partners

Special Discounts

Your Long Advantage Card Never ExpiresLog onto my website anytime to view our participating

partners and their exclusive offers, as they have periodic updates.

If you are ready to sell, we are ready to start marketing your property.

Thank you!