Upload
tim-kearins
View
259
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
What’s the market like
Understanding the Market
Market Type Characteristics
Implication for Sellers
Buyer's Market Buyer's Market Buyer's market
Supply of homes
for sale exceeds
buyers available
Large number of homes for sale.
Homes usually sell more slowly.
Prices stabilize (or) sometimes
decrease.
Buyers have more time to look
before deciding. Sellers have less
negotiating power. Buyers can
make lower offers.
Seller's Market Seller's Market Seller's Market
Numbers of buyers
exceed supply of
homes.
Minimal homes for sale. Many
buyers. Homes sell quickly. Prices
generally increase.
Possible setting of a higher selling
price. Sellers may reject
conditional offers. More time to
decide upon the acceptance of an
agreement.
Balanced Market Balanced Market Balanced Market
Number of houses
on the market for
sale is basically
equal to buyers
Demand equals supply. Sellers
accept reasonable offers. Homes
sell within a reasonable time. Prices
are generally stable.
More relaxed atmosphere. Good
number of prospective buyers sees
the home.
What price will you get?
No matter what we would like to think, the Real Estate Agent or a Valuer or the Vendor does not fix the value . Nor is it arrived at by adding a percentage to the Rateable Value (previously known as the Government Valuation)
The Market Value is what a Buyer will offer and a Vendor will accept
Factors that will not affect your sale price
What you paid for the property. The cost to you of past repairs or improvements. How emotionally attached you are. The cost of the property you want to buy. The highest price a salesperson says it is worth before listing.
Don’t list with the agent who says the highest price , Unless they have a serious compelling plan to help achieve that for you , otherwise they are just “ buying “ the listing.
Pricing Your Home To Sell
The Emotional buyer
1. You have a better chance of achieving a PREMIUM PRICE for your
home of you offer it for sale using a “no price” marketing method of
sale and attracting an emotional buyer
2. When you take the price off your home, potential buyers can only
judge your home by its features and benefits, not the price tag
Intelligent Pricing
By pricing your property at market value, you expose
it to a much greater percentage of prospective buyers.
This increases your chances for a sale while ensuring a final sale price
that properly reflects the
market value of your home.
The Effect of Overpricing
Improper pricing may lead to a below market value sale price, or even worse, no sale at all.
Your home has the highest chances for a fruitful sale when it is new on the market and the price is
reasonably established
Activity vs . Timing
A property attracts the most attention, excitement and interest from the real estate community
and potential buyers when it is first listed on the market.
Improper pricing at the time of initial listing misses out on this peak interest period and may result
in your property languishing on the market.
If you price your property above the buyers price range and then get an offer you refuse, you may have to
price your home below the offer price you refused -this is the start of a PRICE SLIDE.
If you want to sell your home in today’s marketplace, you need to match what the buyers will pay.
If you price your property incorrectly in the first 4 weeks of marketing your home, you will miss the best
chance of selling your home quickly
How much will it cost?
How much will it cost you in commission fees ? Real Estate Fees are only payable after an Unconditional Sale has been achieved – NO RESULT – NO CHARGE.
Fees are $500 plus 3.95% of the Selling Price (up to $300,000) and 2.25% thereafter, plus GST The following services are included in this fee:
• To provide any necessary assistance required by you beyond the sale of your home
A targeted approach This is where we take great pride in our approach. We can advertise anywhere and anyway. We can do anything that other agencies are offering. We have great flexibility in our marketing plans, they are not cardboard cutouts. What we do is create an individual campaign in consultation with yourself to gain maximum impact with the least expense. The "standard" campaign that we have has been developed from what works best. Markets change and price trends move. In keeping therefore, we are constantly adjusting our approach to achieve a top sales result for you.