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$1,000x12
$12,000-9%
$10,920
- turn costs- marketing- lost rent- utilities- concession
1 year resident
#insiteslive
1. Think like a prospect – how are they looking for you online?
2. Multiple search criteria
3. What’s on page 1?
#insiteslive
Utlilty – solve a problem Education – makes them smarter Amusement – inspires happiness Access – connection to others Emotion – elicits a reaction Exclusivity – VIP access Information – current news/inside scoop Financial – provides sales/product info
WCG, Britopia 2014
#insiteslive
1. Page 1 of search results
2. Professional responses for recent reviews
3. Write with the reader in mind