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alexander kulikovCREATIVE | STRATEGY | MANAGEMENT | PRODUCING PORTFOLIO
summary
• organized, detail-oriented manager.
• able to strategize and prioritize effectively to accomplish multiple tasks.
• achieve results in bootstrapping or volatile environments.
• good both at internal and external strategic analysis
• give thoughtful and effective insights into the
• development/optimization areas,
• clients needs and behavior,
• growth triggers.
• experienced in creative direction and creative strategy process.
• i try to use my knowledge in strategy, research, project management and analysis combining them together with interpersonal skills, creative ideas and broad interests to deliver high business impacts.
• education:
• Graduate School of Business Saint Petersburg State University, PhD Studies, International and Strategic Management.
• Trinity College Dublin
track record
PVG: marketing analyst
St Petersburg State University: junior researcher
LavkaLavka: sales and marketing head
Quite Multimedia: creative director
Consulting in organizational behavior
Teacher
professional highlights
Analysis skills: company assessment, competitive analysis, ABC-
analysis, hypotheses;
Strategy: strategic view and perspective, creative strategy, cross-media
experience;
Management and organization: process approach, organizational
behavior, optimization, project management, cross-department
collaboration.
Creative skills: idea’s generation, conceptual
Presentation skills incl. mentoring.
disclaimer
you have now some sort of idea on who I am and then lets see what
I’ve done so far.
below you can see some of the projects that I participated in and
wanted to highlight in current presentation.
live motion-capture show at Olympics
closing ceremony
Task: fully rigged character and all-different but distinctive backgrounds with no official symbolism available for TV broadcast for motion capture show at the Olympic party.
Creative part: storyboard, styleframes, character animation guide; concept and idea of backgrounds;
Management part: interaction with foreign contractors, creative part supervision;
Character and backgrounds: 12 mimic movements incl. “Olympics-80 easter egg” left eye tear, 5 sound-reactive (equalizer) backgrounds resembling 5 Sochi zones: stadium, city, sea, mountains and winter forest.
The final disco part of Closing Ceremony: 40000+ live audience, 50+ bln tvaudience
faberge museum interactive and
mobile apps
Task: the application for interactive tables which are placed in the
exposition area of the museum; mobile application used as the
interactive guide with additional info and highlights of the
exposition. Reflect all the style of the brand and museum.
Interactive app is a round slider of 10 items fully depicting the
story of Faberge, his masterpieces and museum. In order to make
a visitor’s experience more profound, user experience was
analyzed and a strategy of app installation onto several devices
was developed – it gives user a chance to walk through museum
and devices in game manner.
The mobile app combines sound excursions, QR code scanner
and full collection listing. There also is a social networking
(sharing) features.
Creative supervisor, idea and project management
interactive chocolate museum
Task: to develop a fully interactive museum about chocolate for one chocolate producer. Museum should consist of 8 zones
from biology to tasting area.
The project was done with full tech specifications including architecture. The technical project elaborated included following
zones:
Entrance are with RFID bracelets registration desk
Biology area: Unity3D cocoa trees which grow if visitors do some easy moves;
Geography area – an interactive map with trade routes animated;
History: 2 interactive images augmented by projection effects;
Production area: an object mapping with analogous controls (buttons, rages, wheels);
Factory chocolate: a shooter games with good and bad ingredients;
Interactive photo booth with augmented reality;
Tasting area with final touch screen quiz and selling machine.
The mechanics of the excursion is fully based on RFID sensors and networking.
Idea, content schemes, project management
park “russia” amusement area
Task: an interactive presentation stand for Moscow region government: the combination of interactive and real objects. Mobile app was a part of the contract.
The stand is a combination of multitouch LED with presentation and information, 3 transparent LEDs with additional animation and an architectural mock up of future constructions in the park.
Mobile app programming control.
Stand was installed in the hall of the Moscow government building.
Content supervisor
peugeot 208 pan-russian presentation
Task: to create an interactive show and a video to start the
launch event simultaneously in 3 cities live and 20 as a video.
A dance show based on projection video presenting each part
in a unique style and color.
The show was included in the Russian Records Book.
Content idea and concept.
more projects
lavkalavka st pete
Bootstrapping promotion strategy: intensive site development including blog and assortment combined with SMM and targeted audiences campaings.
Blog with “field” news from farms and nutrition tips on products, Facebook targeted paid campaign, offline opinion leaders masterclasses, specialized portals partnerships (Kidsreview.ru, eatbetter.ru), restaurant work (CoCoCo, Terrassa, Letuchy Gollandets) and eventually – a TV advertising.
Cross-promo: Beercard, HomeDecor, Producty Café and Bar, Terrassa.
Discount system: new customer, GreenEgg user etc.
Printed, digital flyers.
Offline summer food outlet in the St Pete relaxation area – New Holland.
Offline outlets in restaurants: CoCoCo.
Festival food:
Usad’ba Jazz;
Stereoleto;
Imperial Gardens;
3 (instead of 2) delivery days
guesss research
Entrepreneurial intentions in Russia
Guesss Research - Since 2011
26 countries, 90000+ data cases.
The research was aimed to reveal
The process of new venture creation;
What nurtures and hinders the entrepreneurial spirit in Russia;
University as a center of newly born entrepreneurs;
Personal Characteristics;
Descriptive stats, regression analysis, factor analysis
Best National Report award by the Research Committee
5,10
3,943,70
4,28 4,223,71
4,73 4,60 4,55
3,47
4,89
3,40
4,153,994,42
3,373,64
3,89
1
2
3
4
5
6
7
Доступ к
финансовом
у
капитал
у
Госуд
арственны
е
законы
(правил
а и
регу
лирование)
Нед
остаток
под
ход
ящ
их
бизнес-и
дей
Обл
ад
ание
необход
им
ым
и
навы
кам
и и
способностям
и
Обл
ад
ание
под
ход
ящ
им
и
техническим
и
знаниям
и
Чрезм
ерная
нагр
узка
пред
приним
ател
я
Финансовы
е
риски
Нед
остаток
контактов с
кл
иентам
и /
заказчикам
и
Общ
ая
эконом
ическая
ситуация
Варианты
ответа
Баллы
Россия
Международная выборка
12,94
34,18
25,12
9,85 9,375,45
1,53 1,04 0,52
16,32
39,07
21,54
10,235,55
2,77 2,03 1,89 0,6005
1015202530354045
Никогда Иногда Часто Относительно
конкретно
Я принял
положительное
решение об
основании
компании
У меня есть
конкретный
временной
план действий
по основанию
компании
Я уже начал
процесс
основания
компании
Я уже работаю
в фирме,
которую сам(а)
основал(а)
Я уже основал
более одной
компании и
веду активную
деятельность,
по крайней
мере, в одной
из них
Варианты
ответа
%
Россия
Международная выборка
additional
My goals can be divided in 3 major domains:
Personal: to develop myself in profession and grow as a person, to be on the edge of innovative approach to work in an interesting and promising field.
Business: to create value at work for the profit of my company;
Life-time: to be a good citizen and provide the development of my country with a positive impact if it is possible.
I like to work in dynamic industry connected with marketing and strategy formulation. I think I can elaborate systematic insights on how the client can be presented to his target audiences at every single time and realize them into action with creative and planning.
Domains of interest: Marketing; Business; Strategy; Machine learning and AI; Space exploration; Innovation as an approach.
thank you for viewing my profile