Australian HealthcareProfessionals 2015

Where to find healthcare talent inAustralia

235K

There are over 235,000 health professionalson LinkedIn in Australia

30%

The healthcare membership base onLinkedIn in Australia is growing faster

than overall LinkedIn membership

Unsurprisingly there is high demand and highsupply in Australian metropolitan areas

Demand

High Demand

Saturated

Small Markets

Untapped

Note: Size of bubble indicates size of pool. Higher demand index means that professionals are receiving more contact from recruiters than peers in other regions

Source: LinkedIn member data, as at October 2015

SydneyMelbourne

BrisbanePerth

AdelaideNew South Wales

QueenslandNewcastle

VictoriaCanberra

Other

51,73150,08330,59520,11515,1059,4487,7965,5934,8564,65523,6445TO

P R

EG

ION

S

The exception to this is Adelaide. So if you’relooking for untapped talent – try Adelaide

Demand

High Demand

Saturated

Small Markets

Untapped

Note: Size of bubble indicates size of pool. Higher demand index means that professionals are receiving more contact from recruiters than peers in other regions

Source: LinkedIn member data, as at October 2015

Some specialists are in higher demandthan others

Gynaecologists, radiologists and sonographersare in very high demand

gynaecologist

radiologist

sonographer

general practitioner

physiotherapist

nurse

occupational therapist

midwife

rehabilitation consultant

psychiatrist

anesthetist

orthopaedic surgeondirector nursing

podiatrist

radiographer

mental healthexcercise physiologistsurgeon

audiologist

pathologist

dental assistantclinical psychologist

case manager

dentist

psychologist

pharmacist

doctor

social worker

therapist

paramedic

counselor

youth worker

chiropractor

dietitian

childcare worker

caseworker

nutritionist

physical therapist

dental surgeon

# of LinkedIn Members

500 50,00020,00010,0005,0002,0001,000

Dem

and

Ind

exM

ore

Dem

and

Less

Dem

and

Saturated High Demand

UntappedSmall Markets

The public sector is thetop healthcare employer on LinkedIn

Government Agency

Non-Government Agency

Doctors

Queensland Health

NSW Health

University of Sydney

Monash Health

Austin Health

Nurses

Queensland Health

NSW Health

Ramsay Health Care

Monash Health

SA Health

Other Allied HealthProfessionals

Queensland Health

NSW Health

SA Health

Ambulance Victoria

QueenslandAmbulance Service

Mental HealthProfessionals

Queensland Health

NSW Health

Department of Familyand CommunityServices (NSW)

SA Health

Department of Health& Human Services,Victoria

How is LinkedIn being usedby healthcare professionals?

Over 40% use LinkedIn asa networking tool.

Nearly half think it’simportant to stay up todate with industrydiscussions.

60% use it to keep intouch with colleagues andcompanies that interestthem.

Connect & Communicate

42% Network withother professionals

Professional Insights

48% Stay up to dateon industry discussions

Research People & Companies

60% Learn about whatother colleagues are doing

What do Australianhealthcare professionals want?

Aus

tral

ian

Hea

lth C

are

Pro

fess

iona

ls

Aus

tral

ian

Pro

fess

iona

ls

Note: Question asked: Please select the 5 most important factors when considering a job opportunity.

Sample: 213 Australian Health Care Professionals respondents and 15,299 Australian Professionals respondents.

Source: LinkedIn Q1 2015 Talent Drivers Survey

50%

54%

42%

44%

42%

38%

38%

37%

37%

34%

37%

30%

35%

37%

35%

36%

34%

29%

33%

41%

Good work/life balance

Excellent compensation & benefits

Ability to make an impact

Culture that fits my personality

Job security

Having a good relationship withyour colleagues

A place I would be proud to work

Values Employee Contributions

Having a good relationship withyour superiors

Challenging Work

The ability to make an impact is more importantto healthcare workers than other professional

groups

LinkedIn is home to healthcare candidateswaiting to be contacted

70%

70% of people on LinkedIn are consideredto be passive candidates

Passive what?

Passive candidates are not actively lookingfor work, but they would talk to a recruiteror consider changing jobs if the right offer

came along

LinkedIn EssentialsThe Modern Recruiter’s Guide

For your hard to fillrole, a passiverecruitment strategymay be necessary andLinkedIn is the world’slargest source ofpassive candidates.

You just need toknow how toapproach them.Download our comprehensiveguide to modern recruitmentpractices.

3 tips to promote your organisationon LinkedIn

Setup your LinkedIn company pageYour LinkedIn Company Page is the organisation’shome on LinkedIn. It’s where candidates can go tolearn more about you. Make sure it showcasesyour unique capabilities.

Grow follower base79% of followers are interested in job opportunitiesfrom organisations they follow. Promote yourcompany page on your website, and socialchannels like Twitter or Facebook and ask youremployees to spread the word.

Engage followers with status updatesCompany status updates let you nurture yourfollowers at scale. You can target your updates byjob function, seniority and geography. Be sure toinclude a mix of job opportunities, industry newsand information about your organisation.

1

2

3

Australian Healthcare Professionals Report 2015 1

Australian Healthcare Professionals Report 2015

Where to find talent in Australia

Contact us.

Want to find more about aparticular occupation? Get intouch for a more detailedreport based on your specificrequirements.

Download the fullreport.

For more detail on Australianhealthcare professionals onLinkedIn download the reporthere.

Contact us