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February 10th, 2015
Target School Webinar Presented By: Paul O’Shea
LinkedIn: https://www.linkedin.com/pub/paul-o-shea/0/895/463
Webinar Agenda – A Recap
TARGET SCHOOL STRATEGY WEBINAR
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• For many employers, a successful campus recruiting season is crucial in
securing the best talent for their organization and fulfilling the year's hiring goals.
• But a growing number of companies are finding that “success” is
becoming more and more elusive due to a number of factors and now they
are beginning to ask some provocative questions about why their current
school list is not actually delivering the results they need.
• We also recognize that school selection can be a very emotional discussion
and that deep school relationships built over time can make change very
challenging but many leading companies are beginning to ask the hard
questions about their return on the investment but more importantly, how they
can gain some new competitive edge to position their company for success over
the next 5-10 years?
universumglobal.com
Let data and insight be your foil!!!
TARGET SCHOOL STRATEGY WEBINAR
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It’s all about where to go……or is it??
TARGET SCHOOL STRATEGY WEBINAR
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?
“Every time I mention evaluating our target
school list it becomes an emotionally charged
discussion and we never reach a solution”
“We are transforming as an organization to have
more of a tech focus over the next 5 years and so
we need to significantly increase our STEM intake
but I don’t know where to start?”
“We have aspirational
goals to be a more
diversified
organization but we
continue to miss our
goals each year – how
do we change that?”
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?“We got less than 10% of our hires last year
from half our target schools…what’s wrong?”
“I’ve been going to the same schools for the last few years but in
the last 2 years I have noticed my yield has been declining and I
cannot definitively explain why?”
“It has been a few years
since we evaluated our
school list and I want to
know what best
practice is”
These questions all sit in one of the following 3 buckets
TARGET SCHOOL STRATEGY WEBINAR
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How are my current schools
performing?
Evaluation
Do I need to consider adding
new schools?
Addition
Do I need to reduce my school list?
Removal
These questions all sit in one of the following 3 buckets
TARGET SCHOOL STRATEGY WEBINAR
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But the most critical question we need to ask is:
“Does my company have a Target School
Strategy that is based on a 1-3 (or 5) year
timeframe outlining the talent demand plan that
will enable my organization to confidently find
and attract the required talent based on future
needs of the organization?”
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Who? Where?
What? How?
Measure
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Do we start
looking for talent
before we have
properly defined
what talent we
need?
Ultimately your target school strategy needs to outline a plan
to optimize talent supply and demand
TARGET SCHOOL STRATEGY WEBINAR
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Talent Supply
Talent Demand
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What is your break even point?
TARGET SCHOOL STRATEGY WEBINAR
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Cost
Yield
Strong campus relationships or strong ROI metrics?
A target school strategy is critical now more than ever
because
TARGET SCHOOL STRATEGY WEBINAR
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Traditional career paths no longer apply
New competitors now fishing in your talent pools
Business requirements are changing
Recruiting is becoming more costly
Virtual and social recruiting will force a new paradigm
universumglobal.com
Understanding supply at a granular level is also critical to be
able to determine, with tolerance, how many schools you
need in order to achieve your hiring targets
TARGET SCHOOL STRATEGY WEBINAR
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1348
255
123
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19%
9%
0.6%
Total Engineering
Degrees
Total Female
Engineers
Total Diverse
Female
Engineers
Total African
American Female
Engineers
(6% when you
exclude non-
residents)
Source: National Center for Education Statistics
(18% when
you exclude
non-residents)
So what criteria are most commonly used?
TARGET SCHOOL STRATEGY WEBINAR
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Quality
Quantity
DiversityFit Relationships
Expertise
R&D
Alumni
Investments
Past
Success
Location
Competition
Case
Studies
universumglobal.com
Less opinion – more fact!
TARGET SCHOOL STRATEGY WEBINAR
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Virtual
= 5%
Supplementary Schools = 15%
Foundational Schools = 80%
Using integrated fact based
calculations – you can now
segment your schools
based on their role in your
school strategy
Role: Foundational or
supplementary or virtual
Performance expectations:
80% of hires from foundation
schools
Performance based
investment: If your school
delivers above target market
share and high quality
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Who? Where?
What? How?
Measure
Key takeaways?
TARGET SCHOOL STRATEGY WEBINAR
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1. Use data and facts to bring objectivity to this challenging issue
2. Look inward first…..then determine your strategy
3. Good relationship or good performance?
4. Get granular and measure performance at that level
5. Be pragmatic – the best talent for others may not be the best talent for you
6. How you choose and weight selection criteria is your call
7. Know your Employer Value Proposition
8. Do not forget social!!!!
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