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32 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved. HOW IS EMC TRANSFORMING EMPLOYEE COMMUNICATIONS? Kevin Close, SVP, Global Compensation & Benefits

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HOW IS EMC TRANSFORMING EMPLOYEE COMMUNICATIONS?

Kevin Close, SVP, Global Compensation & Benefits

33 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

•  Overview of EMC •  Why is Communications Important

•  How do We Communicate

•  Cultural Shift – All About the Employee

•  How do we Keep Evolving and Evaluating our Communications

•  Questions

AGENDA

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EMC’S MISSION…

To lead customers on their journey to cloud computing and transforming it… by enabling them to store, manage, protect, and analyze their information assets in a more agile, trusted, and cost-efficient way.

35 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Brands Fortune 500 Rank 128 Revenues (2014) $24.4B Free Cash Flow (2014) $5.04B Cash and Investments (as of 12/31/14) $14.7B Market Value (as of 1/28/14) $54B Employees in 86 Countries Great Place To Work Ranking* 18

EMC, VMware, Pivotal, RSA, VCE

>60,000

OUR BUSINESS AT A GLANCE

*Out of 2,800 multinational employers evaluated by the Great Place to Work Institute, October 2014

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INFORMATION STORAGE & PROTECTION

INFORMATION INTELLIGENCE

SOFTWARE-DEFINED DATA CENTER HYBRID CLOUD

END USER COMPUTING

BIG DATA SOLUTIONS

PLATFORM AS A SERVICE AGILE APPLICATION DEVELOPMENT

IDENTITY, SECURITY ANALYTICS,

GRC

ENTERPRISE DATA CENTER

SERVICE PROVIDER

PARTNERS

VCLOUD AIR

CONVERGED INFRASTRUCTURE

EMC FEDERATION EMC II, VMWARE, Pivotal, RSA

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60,000 People Across 86 Countries OUR GLOBAL PRESENCE

Melbourne, Australia

Campinas, Brazil

Hopkinton, MA Global Headquarters

Bedford, MA

Franklin, MA

Cambridge, MA

Roy, UT Draper, UT

Singapore

Apex, NC Irvine, CA

Burlington, Ontario

Duluth, GA

Santa Clara, CA Palo Alto, CA

Pleasanton, CA

Bangalore, India

Brentford, UK

Vienna, Austria Pau, France

Rotterdam, Netherlands

St. Petersburg, Russia

Cairo, Egypt

Cork, Ireland

Tel Aviv, Israel Beijing, China Shanghai, China Tokyo, Japan

Seoul, S. Korea

R&D Centers Centers of Excellence Customer Support Centers Executive Briefing Centers

Global Solution and Engineering Centers Manufacturing Centers

EMC’s Direct Global Presence

Be'er Sheva, Israel

Sydney, Australia

38 EMC CONFIDENTIAL – RESTRICTED INTERNAL USE ONLY

SOME EXAMPLES OF ACQUISITIONS AT EMC

ENTERPRISE STORAGE

INFORMATION LIFECYCLE

MANAGEMENT

INFORMATION & VIRTUAL

INFRASTRUCTURE

JOURNEY TO THE CLOUD

CLOUD & BIG DATA

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COMMUNICATIONS IS IMPORTANT

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•  Provides employees with information about their job, the organization, and each other

•  Motivates and spurs engagement

•  Share goals and celebrate accomplishments

INTERNAL COMMUNICATIONS

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HOW DO WE COMMUNICATE?

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EMAIL

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VIDEO

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EMC TV

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Hay Group, 2012

OF MOST ADMIRED SAY EMPLOYEE ENGAGEMENT CREATES COMPETITIVE ADVANTAGE

HIGHER PRODUCTIVITY AMONG COMPANIES WITH HIGHEST ENGAGEMENT SCORES

LESS EMPLOYEE TURNOVER AT THE COMPANY WITH HIGHEST ENGAGEMENT/RETENTION

HIGHER EPS AT COMPANIES WITH MOST ENGAGED EMPLOYEES

45 EMC CONFIDENTIAL—INTERNAL USE ONLY Source: Gallup Group

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DO YOUR EMPLOYEES USE AN INTERNAL SOCIAL COLLABORATION NETWORK

TODAY?

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SOCIAL COLLABORATION TOOLS

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EMC’S MISSION…

To lead customers on their journey to cloud computing and transforming it… by enabling them to store, manage, protect, and analyze their information assets in a more agile, trusted, and cost-efficient way.

“WE’RE A PEOPLE COMPANY THAT HAPPENS TO BE IN THE TECHNOLOGY INDUSTRY”

EMC CEO David Goulden

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ALL ABOUT THE EMPLOYEE!

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DO YOUR EMPLOYEES HAVE A FORUM TO TELL YOU WHAT THEY DESIRE?

My voice

is being heard

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•  feel more connected… to each other and to EMC’s purpose…

•  be valued as individuals

•  celebrate our diversity

•  gain a sense belonging to the larger EMC team

AND EMPLOYEES EXPRESSED THAT THEY WANTED TO:

EMC CONFIDENTIAL – INTERNAL USE ONLY

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HOW DO WE KEEP EVOLVING OUR COMMUNICATIONS?

WHAT ARE THE TOP 2 MEDIUMS OF COMMUNICATIONS YOU USE IN A

TYPICAL DAY?

EMC CONFIDENTIAL – INTERNAL USE ONLY

IS INSTANT MESSAGING AN ACCEPTABLE BUSINESS COMMUNICATION TOOL?

EVALUATING COMMUNICATIONS

WHAT IS THE MOST IMPORTANT THING TO REMEMBER WHEN COMMUNICATING WITH

EMPLOYEES?

Great  companies  do  great  things.