HR Practices of Telecom Sector

-Group 4

GROUP MEMBERS:Akash Sarda 2013002Rohan Bobra 2013008Jeel Sarvaiya 2013018Preshita Chaurasiya 2013030Steffi Mascarenhas 2013048Jugal Kanabar 2013054

TELECOM SECTOR: 2nd largest telecommunication network in the

world Underwent high- pace of market

liberalization since 1990s Top players:Airtel,Reliance,Vodafone,BSNL

and Idea Requires large no. of Telecom

Engineers,Product Managers,Administrators and Network Specialists.

Market share of companies of the Telecom Sector:

Bharti Airtel LTD. Commonly known as Airtel. Headquartered at Delhi Operates its GSM Network in 20 countries

providing 2G,3G & 4G network. “Excellence in First People Initiative”-

People’s 2012 Awards & a Silver Medal at HRM Awards,Sri Lanka in the year 2012-13

2nd largest in-country mobile operator 3 values-AIR:Alive,Inclusive & Respectful

Headquartered in London. Operates(own) in 70 countries across 5 continents. Vodafone comes from Voice data fone. Speed,Simplicity and Trust are the company values. Its employees are customer-obsessed,innovaton

hungry,ambitious & competitive. Believe that diverse workforce reflects global

presence and helps seek customers worldwide.

Reliance Communications also known as RCOM

Headquartered in Navi Mumbai,India Established in 2004,it’s a subsidiary of

Reliance Group. “Best telecom companies to work in India”

by Business Today Rated 6th best employer in India. “Our People,our Strength” is their motto.

IDEA

An Aditya Birla Group Company Highest share of rural subscribers. Operates across 22 service areas in India. Thought leadership on MNP. Ranked 17th of India’s best places to work

with. “Best Place To Work” at Asia Communication

Award,2013

MANPOWER PLANNING:Airtel:• Manpower Budgeting at the

end of the year• Sources: Ads, Agency, Campus Recruitment and E-hiring

Vodafone:• Task force, committees and

councils• Set Objectives & Generate,

assess & choose alternatives

Reliance:• Assessing present manpower• Forecasting future needs• Budding employment

programs• Training programs

Idea:• Manpower Rationalization• More proactive• Exclusively top-down• Driven by leadership

4

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5

RECRUITMENT & SELECTION:Airtel:1.Young: 2.Experienced:-Pre placement -Careers website-Application -Social Media-Shortlisting -Referrals-GD & PI -Recruitment Partners-Final Offers -Online Job boards-Physical Examination

Vodafone:-Register-Language Telephone Interview-Online Test-Competency Interview-Assessment Center-Business Interview

Reliance:1.Internal: 2.External:-Transfers -Ads-Promotions -Consultants-Recalls -Referrals-Internal Ads -Campus Placement

Idea:-Technical & Aptitude tests-GD & PI-Psychometric tests-Assessment Tests

4

2

5

3

INDUCTION,TRAINING & DEVELOPMENT:

Airtel:-LeAP Architecture-Competency Development-Continuing Education Programme (CEP)

Vodafone:-Class & Online Training-On Job Training-Special Projects-Online Library-Coaching

Reliance:-On the Job-Vestibule Training-Demo. & Examples-Case studies-Role Playing-Conferencing

Idea:-Rotational Training-Gyanodaya-Continuing Education-E- Learning-Leadership Programs

4 2

35

PERFORMANCE APPRAISAL:

Airtel:-180⁰ Approach-Performance Ranking Method-MBO Method-E-Appraisal

Vodafone:-Delegation & Mentoring-Monitoring and Feedback-Handling Under Performance

Reliance:-360⁰ Approach-Critical Incidents-Essay Methods-Behaviourally anchored scales -Ranking

Idea:-360⁰ Appraisal-E-Appraisal:Pratibimb-Ind. & Talent Awards-PRIDE

4

3

2

5

RETENTION:

Airtel:-Not much of referrals-Job Rotation-Cross Process training

Vodafone:-Benefits-Supervisor Support-Compensation & Working Conditions

Reliance:-Position Wise success plan-Retraining-Redeploying

Idea:-Geography-wise HR Partners-”Speak Your Mind”-Work-fun Integration-Happiness at work

1 2

43

COMPARISON MATRIX:

HR Functions: Airtel Vodafone

Reliance Idea

Manpower Planning 2 3 5 4

Recruitment & Selection

5 4 3 2

Induction, Learning & Development

4 2 5 3

Performance Appraisal

4 2 5 3

Retention 1 2 3 4