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By By

Sobia MazharSobia Mazhar

MS (HRM)MS (HRM)

AIOU IslamabadAIOU Islamabad

LEARNING OBJECTIVESLEARNING OBJECTIVES

• Organizing and organizationsOrganizing and organizations

• Structure of organizationsStructure of organizations

• Why Have a Structure?Why Have a Structure?

• Ways to Structure a BusinessWays to Structure a Business

• Telenore Pakistan structureTelenore Pakistan structure

**

What Is Organizing?What Is Organizing?

• OrganizingOrganizing– Arranging the activities of the enterprise Arranging the activities of the enterprise

in such a way that they systematically in such a way that they systematically contribute to the enterprise’s goals.contribute to the enterprise’s goals.

–

VP VP VP

CEOORGANIZATIONORGANIZATION

DEFINITION:DEFINITION:

• A social unit of people, systematically A social unit of people, systematically structured and managed to meet a structured and managed to meet a need or to pursue collective goals on need or to pursue collective goals on a continuing basisa continuing basis

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• It is a framework within which an It is a framework within which an Organization arranges it’s lines of Organization arranges it’s lines of authorities and communications and authorities and communications and allocates rights and duties.allocates rights and duties.

Why Have a Structure?Why Have a Structure?

• All businesses have to organise All businesses have to organise what they dowhat they do

• A clear structure makes it easier to see A clear structure makes it easier to see which part of the business does whatwhich part of the business does what

• There are many ways There are many ways to structure a businessto structure a business

1.1. Tall Organizational StructureTall Organizational Structure

2.2. Flat Organizational StructureFlat Organizational Structure

3.3. Virtual Organizational StructureVirtual Organizational Structure

4.4. bureaucratic structurebureaucratic structure

Ways to Structure a Ways to Structure a BusinessBusiness

• By functionBy function• By product or activity:By product or activity:• By process By process • By area: geographical orBy area: geographical or• regional structureregional structure

Different StructuresDifferent Structures

By function: arranging the business By function: arranging the business according to what each section according to what each section or department doesor department does

By product or activity: By product or activity: organising according toorganising according to

the different products made the different products made

W ashing M achineDivision

LightingDivision

TelevisionDivision

CorporateM anagers

CEOCorporation

Geographical Geographical DepartmentalizationDepartmentalization

by areaby area

Process Process DepartmentalizationDepartmentalization

By processBy process: where products have : where products have to go through stages as they are madeto go through stages as they are made

RTO Office

Accounts

New Registrati

onPenalty

Registration

Vehicle Check

Driving test

Processing Approval Dispatch

STRUCTURAL CHARACTERISTICS OF STRUCTURAL CHARACTERISTICS OF ALL ORGANIZATIONSALL ORGANIZATIONS

• CLEAR DIVISION OF LABORCLEAR DIVISION OF LABOR

• HIERARCHYHIERARCHY

• EXPLICIT RULES & PROCEDURESEXPLICIT RULES & PROCEDURES

• TECHNICAL QUALIFICATIONSTECHNICAL QUALIFICATIONS

**

ORGANIZATION & ITS ENVIRONMENTORGANIZATION & ITS ENVIRONMENT

THE FIRM

THE ENVIRONMENT:THE ENVIRONMENT:

RESOURCES & CONSTRAINTS

GOVERNMENTS

COMPETITORS

CULTURE

KNOWLEDGE

TECHNOLOGY

SALIENT FEATURES OF SALIENT FEATURES OF ORGANIZATIONSORGANIZATIONS

COMMON FEATURES:COMMON FEATURES:

• FORMAL STRUCTUREFORMAL STRUCTURE

• PROCEDURESPROCEDURES

• POLITICSPOLITICS

• CULTURECULTURE

**

Telenor in PakistanTelenor in PakistanTelenor Pakistan is 100% owned Telenor Pakistan is 100% owned

by by

Telenor ASA and adds on to its Telenor ASA and adds on to its operations in Asia together operations in Asia together

with Thailand, Malaysia and with Thailand, Malaysia and Bangladesh. Telenor Pakistan Bangladesh. Telenor Pakistan

launched its operations in launched its operations in

March 2005. Market share of March 2005. Market share of Telenor is 21% currently *Telenor is 21% currently *

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History of Telenor groupHistory of Telenor group

• For over 150 years, For over 150 years, telecommunications has played a vital telecommunications has played a vital part in the development of modern part in the development of modern Norwegian society., Telenor has been Norwegian society., Telenor has been the driving force in the development of the driving force in the development of a highly sophisticated home market a highly sophisticated home market and is now one of the largest mobile and is now one of the largest mobile operators worldwide.operators worldwide.

Pioneer in mobile Pioneer in mobile communicationscommunications

Telenor is a pioneer in mobile Telenor is a pioneer in mobile communications. Manual mobile communications. Manual mobile telephony services were introduced in telephony services were introduced in Norway in 1966, as a forerunner to the Norway in 1966, as a forerunner to the automatic NMT system, which appeared automatic NMT system, which appeared in 1981. Its digital successor, GSM, was in 1981. Its digital successor, GSM, was introduced in 1993, and third generation introduced in 1993, and third generation mobile network, UMTS, was launched mobile network, UMTS, was launched for commercial use in 2004.for commercial use in 2004.

Global opportunitiesGlobal opportunities

• Sonofon, DenmarkSonofon, Denmark

• Telenor, NorwayTelenor, Norway

• Telenor SwedenTelenor Sweden

• Kyivstar, UkraineKyivstar, Ukraine

• Pannon, HungaryPannon, Hungary

• Promonte, MontenegroPromonte, Montenegro

• Telenor SerbiaTelenor Serbia

• VimpelCom, RussiaVimpelCom, Russia

• Telenor PakistanTelenor Pakistan

In PakistanIn Pakistan

• March 2005March 2005

Telenor VisionTelenor Vision

• Telenor vision is simple: We're here Telenor vision is simple: We're here to help to help 

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MISSIONMISSION

““Telenor is a customer focused business Telenor is a customer focused business mobile service mobile service operator/telecommunications Company that operator/telecommunications Company that seeks competitive advantage in quality and seeks competitive advantage in quality and valued added service in both prepaid and valued added service in both prepaid and postpaid categories through state of the art postpaid categories through state of the art technology. Telenor relies on building technology. Telenor relies on building trusting relationships with customers, trusting relationships with customers, owners, employees and society in general”owners, employees and society in general”

Infrastructure expansionInfrastructure expansion

• Telenor is keeping ahead by investing heavily Telenor is keeping ahead by investing heavily in infrastructure expansion. With USD1 billion in infrastructure expansion. With USD1 billion already invested, Telenor has extended already invested, Telenor has extended agreements with their vendors for network agreements with their vendors for network expansion and services until 2009. The expansion and services until 2009. The agreements, with a potential to result in agreements, with a potential to result in USD750 million worth of orders from Telenor USD750 million worth of orders from Telenor Pakistan, are some of the biggest of their kind Pakistan, are some of the biggest of their kind in the industry.in the industry.

Telenore structureTelenore structure

• Structure of Telenor Pakistan is Structure of Telenor Pakistan is Mechanistic and functional.Mechanistic and functional.

HIERARCHICAL LEVELS:HIERARCHICAL LEVELS:

CEOCEO

Vice PresidentsVice Presidents

DirectorsDirectors

ManagersManagers

Assistant ManagersAssistant Managers

ExecutiveExecutive

OfficersOfficers

Mechanist Mechanist Structure of Telenor PakistanStructure of Telenor Pakistan

• Work specialization Work specialization

• COMPETITORSCOMPETITORS

• CULTURECULTURE

• TECHNOLOGYTECHNOLOGY

ROLE OF Managers in ROLE OF Managers in Decision makingDecision making

Partially centralizedPartially centralized

Partially decentralizedPartially decentralized

Offering mobile financial Offering mobile financial servicesservices

•Telenor Pakistan acquired 51% of Telenor Pakistan acquired 51% of Tameer Microfinance Bank in Tameer Microfinance Bank in November 2008. In 2009 it launched November 2008. In 2009 it launched 'Easypaisa' to become Pakistan's first 'Easypaisa' to become Pakistan's first telecom operator to partner with a bank telecom operator to partner with a bank to offer mobile financial services across to offer mobile financial services across PakistanPakistan

Contributing to Pakistan's Contributing to Pakistan's economyeconomy

• Telenor Pakistan continues to contribute to Pakistan's Telenor Pakistan continues to contribute to Pakistan's economy. It has created 2,800 direct and 25,000 plus economy. It has created 2,800 direct and 25,000 plus indirect jobs and has a network of over 200,000 indirect jobs and has a network of over 200,000 retailers, franchises and sales & service centers, thus retailers, franchises and sales & service centers, thus providing a means to livelihood to thousands.providing a means to livelihood to thousands.

Telenor Pakistan contributed over Rs. 121 billion in Telenor Pakistan contributed over Rs. 121 billion in various forms of direct and indirect taxes to the various forms of direct and indirect taxes to the economy of Pakistan since the beginning of its economy of Pakistan since the beginning of its operations in 2005operations in 2005

. PRODUCTS & SERVICES. PRODUCTS & SERVICES

Products:Telenor provide products of two types

•Prepaid•Postpaid

Prepaid packages are•Dejuice

•TalkshawkPostpaid offers are

•Persona individual•Persona karobar

Income:Income:

Telenor also segments the customers Telenor also segments the customers on the basis of income level. on the basis of income level. Different packages are there for Different packages are there for people of different income levelpeople of different income level

• Pre paid:Pre paid:

• TalkshawkTalkshawk

,,

• Talkshawk Her SecondTalkshawk Her Second For StudentsFor Students• Talkshawk 30 SecondTalkshawk 30 Second For Students and For Students and

Job people (low income)Job people (low income)• Talkshawk Her MinuteTalkshawk Her Minute For Job peopleFor Job people• DjuiceDjuice• DjuiceDjuice For SMS lovers For SMS lovers

StudentsStudents• Djuice Jaagtay rahoDjuice Jaagtay raho For SMS lovers & For SMS lovers &

who like to talk them in nightwho like to talk them in night

Services:Services:

• Mobile FunMobile Fun

• Mobile Sports Mobile Sports

• Mobile Music Mobile Music

• Mobile TV Mobile TV

• Mobile Communities Mobile Communities

• Health Line Health Line

• TeleDoctorsTeleDoctors

• Mobile in Flight Mobile in Flight

• What is Karo Mumkin?What is Karo Mumkin?

Today, our customers’ needs vary dramatically Today, our customers’ needs vary dramatically according to local market conditions. Both the according to local market conditions. Both the telecom industry’s and our customers’ telecom industry’s and our customers’ requirements have changed beyond all requirements have changed beyond all recognition. We need a brand that focuses and recognition. We need a brand that focuses and guides us to the future, that makes us stand out guides us to the future, that makes us stand out from the competition in a positive, distinct and from the competition in a positive, distinct and relevant way and that helps us to deliver a relevant way and that helps us to deliver a tangible difference to our customers.tangible difference to our customers.

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Telenor Karo Mumkin Show Telenor Karo Mumkin Show 20102010