Really - You Want Me To Recruit Using Facebook?

Intuit Proprietary & Confidential

Really? You Want Me To Recruit Using Facebook

@ghouston @intuitcareers – Intuit – June 2014


With 850m Facebook Users

…recruiters must figure out how to engage

A 2012 survey of more than 2,000 adults conducted by Glassdoor and Harris Interactive found:

• 52% trust friends and family when making job decisions

• 14% trust reviews

• 5% trust a company's website

• 2% trust the company's recruiters


If Candidates Are Living In Social

Facebook now has more than 1 billion users

Facebook had 43% of referral hires compared to 41% from LinkedIn

…you can guarantee recruiters will live in social


Recruiters & Candidates Are Struggling

…between personal and professional use of Facebook


If Recruiters Only Post Jobs

…no one will listen


If Candidates Share Too Much

…will it hurt their chances of finding a job?


Facebook Privacy Settings Can Help

Control your privacy settings:

• Public (Everyone)

– Search for me

– Send me a message

– Education

– Work

– Websites (if appropriate)

– Bio and Favorite quote (if appropriate)

• Friends Only

– Birthday (never include year)

– Religious views

– Political affiliations

– Photos

– Videos

– Wall Posts

• Review Apps


Facebook Profile Looks Like LinkedIn

Example of great Facebook resume

http://www.stevepratt.com/wp-content/uploads/2008/12/sabrina-saccoccio-resume.pdf

What Are Your Skills

Think Keywords

List Your Websites

About Me –highlight what

you do

Add job search

email


Facebook Profile For Friends Show More

…but still be careful what you post


Brand & Search - Interest Lists

Both to attract and recruit from


Brand & Search - Facebook Groups

Many are open groups with visible walls


Facebook Search - Groups

…find one – find them all


Facebook Search - Openbook

http://youropenbook.org/


Facebook Search - Friends

http://www.facebook.com/find-friends/

http://www.facebook.com/find-friends/


Facebook Search – Candidate Campaigns

Pay attention to ads on the side – candidates are talking


Corporate Branding – Facebook Page

Find new ways to engage with potential candidates


But Do Something Interesting

…your culture should shine


And Make Sure You Engage

Social means you need to have a conversation

Intuit Proprietary & Confidential19

Get Your Employees Engaged

Applicants really want to hear the employee’s viewpoint

Recruiter posted

7 employees responded


Links Allow You to Share

20


Follow Your Company’s Facebook Pages

21


Share Jobs On Your Facebook Profile

22


Facebook Pay Per Click Campaigns

Targeted marketing opportunities – job titles, competitors

Facebook: 79 applies

LinkedIn: 20 applies


Post Jobs In Marketplace

24


Recruiting Apps On Facebook

Glassdoor FB partnership


Recruiting Apps On Facebook

BeKnown - BranchOut


Looking For Work? Facebook Resumes

27

http://humancapitalleague.com/socialweb/12264

http://humancapitalleague.com/socialweb/12264


Facebook Stats – It Works

28


How To Learn More About Intuit Careers

Join:

Facebook: - www.facebook.com/intuitcareers

Intuit Careers LinkedIn Company Page:

http://www.linkedin.com/company/intuit

LinkedIn Group Intuit Careers: http://www.linkedin.com/groups?mostPopular=&gid=2435394

YouTube: - www.youtube.com/intuitcareers

Slideshare.net: www.slideshare.net/intuitcareers

Follow:

@intuitcareers – Intuit Careers Twitter ID

@ghouston – Gail Houston – Intuit’s Social Media Program Manager / Recruiter

@leslie12002 – Leslie Mason – Intuit’s Marketing Recruiter

http://www.facebook.com/intuitcareers

http://www.linkedin.com/company/intuit

http://www.linkedin.com/groups?mostPopular=&gid=2435394

http://www.youtube.com/intuitcareers

http://www.slideshare.net/intuitcareers

Recruiting & HR

Really - You Want Me To Recruit Using Facebook?