Why the LMS Doesn’t Work in Retail and Never Will

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Webinar:

Why LMS Doesn’t Work in Retail … And Never Will

September 20, 2016

Agenda •  The Modern Retail Landscape

•  The Importance of Technology

•  The 5 Disconnects •  A New Way

•  Q&A

Rebecca Sinclair President & CEO PerspecDve Management Group

JD Dillon Principal Learning Strategist Axonify

A Familiar Retail Story



What’s the cost to your organizaIon?

Thousands

From lost sales opportuniDes, to escalaDng safety incidents, to poor customer service and more – low knowledge levels mean employees can’t contribute, or perform to their fullest potenDal.

, millions , even billions of dollars. ? $ $ ? $

$ ?

$

$

$ $ $

Average part-‐Ime sales associate turnover in 2014

66%

Source: The Wall Street Journal

Of retail employers report insufficient moIvaIon and post-‐training improvement

40%

Source: UKCES Report 2015

Of retail employers have idenIfied skill shortages.

60%


September 20, 2016 14

Modern Learning Technology is an essenIal component of a retail learning ecosystem …

… but also too oZen an unforunate limitaIon.

What is an LMS anyway?

An LMS is a tradiIonal workplace learning

technology that delivers and/or tracks

compleIon of courses, online modules,

quizzes and surveys.

Of organizaIons are acIvely looking to leave their current LMS.

Almost

50% Source: Brandon Hall Group – LMS Trends 2014: SaIsfacIon and Spending


This technology limitaIon magnifies the GAP in the Retail Learning Ecosystem.

Southeastern Grocers’ Story

How to transform an organizaIon with disparate cultures, a widely dispersed, largely part-‐Ime, mulI-‐generaIonal workforce? Perfect opportunity to implement right-‐fit modern learning technology.

x 750 LOCATIONS x 65,000 EMPLOYEES

Fundamental Challenge

The 5 Disconnects Closing the Gap of TradiIonal Workplace Learning Strategy

Disconnect #1 Knowledge demands on associates are higher than they’ve ever been.

Of consumers believe that retail sales associates are knowledgeable and helpful.

29%

Source: Forrester Research, 2014

Disconnect #2 The retail environment is in constant flux and requires learning to be nimble.

100%


Of retailers want to increase learning access and flexibility.

Disconnect #3 Retail associates are always on the move.

Disconnect #4 Modern associates want their learning to be engaging, personalized, relevant and short.

Of organizaIons say user engagement is the top barrier to adopIng technology-‐enabled training.

67%

Source: SAI Global 2013

Disconnect #5 Retailers have limited resources to manage, administer and measure their corporate learning environment.


Axonify at SEG •  3-‐5 minute/day experience •  Gamified, microlearning

approach that is both personalized and adapIve

•  95% voluntary parIcipaIon •  Average frequency = 11x/month •  Also used as primary associate

communicaIon plajorm

The Experience

Our BIG Point We can enable meaningful Retail performance improvement with a modern approach to learning – including a right-‐fit, user-‐centered technology ecosystem.

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Why the LMS Doesn’t Work in Retail and Never Will