Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

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  • Shira Appell Customer Education Specialist

    LinkedIn

    Why your personal brand matters on LinkedIn

    Liz Kania Customer Education Specialist

    LinkedIn #intalent

  • What kind of impression do you want to make?

  • 313,000,000

  • What do you want your first impression to be? List 3 sentences that describe you professionally

    Recruiter passionate about connecting talent with the right opportunity Recruiter for an organization that impacts social change Talent Acquisition leader focused on directing and defining the direction of peoples lives. #intalent

  • How might a candidate perceive your brand?

  • The New Premium Profile Showcase Your Brand

    Premium Image Recommended Keywords Enhanced Profile

    Analytics 90 Day Whos Viewed Profile

    #intalent

  • The New Premium Profile Showcase Your Brand

    Premium Image Recommended Keywords Enhanced Profile

    Analytics 90 Day Whos Viewed Profile

    #intalent

  • The New Premium Profile Showcase Your Brand

    Premium Image Recommended Keywords Enhanced Profile

    Analytics 90 Day Whos Viewed Profile

    #intalent

  • The New Premium Profile Showcase Your Brand

    Premium Image Recommended Keywords Enhanced Profile

    Analytics 90 Day Whos Viewed Profile

    #intalent

  • Name Headline

    Profile photo

    Summary

    Banner image

    Experience

    Rich media

    #intalent

  • What impression does your current profile make? What on your profile matches your 3 descriptors?

    Picture reveals my love of life Headline describes my passion for connecting talent with opportunity Summary provides value I provide to potential prospects Rich media gives hard copy proof of the work that I do.

    #intalent

  • It starts with your picture

    #intalent

  • What makes you stand out?

  • Craft your searchable headline Set yourself apart

    #intalent

  • Packed with passion & personality Summary: an elevator pitch

    Your Professional Identity Your Passion Your Value Your Personality

    Your Company Pitch

    Candidate advocate. Hiring manager advisor. Talent acquisition streamliner.

    #intalent

  • Packed with passion & personality Summary: an elevator pitch

    Your Professional Identity Your Passion Your Value Your Personality

    Your Company Pitch

    My passions lie in building deep relationships with mutual matches that transform careers and drive

    growth for innovative companies. #intalent

  • Packed with passion & personality Summary: an elevator pitch

    Your Professional Identity Your Passion Your Value Your Personality

    Your Company Pitch

    I listen carefully to every candidates career visions and

    consistently place candidates in their dream jobs.

    #intalent

  • Packed with passion & personality Summary: an elevator pitch

    Your Professional Identity Your Passion Your Value Your Personality

    Your Company Pitch

    A long-time resident, living here feeds my interest in culture, media, and technology

    as well as an unquenchable excitement about local microbreweries restaurants.

    #intalent

  • Packed with passion & personality Summary: an elevator pitch

    Your Professional Identity Your Passion Your Value Your Personality

    Your Company Pitch

    We are growing a world-class product team at the peak of our companys growth and product innovation. Now is the time to

    join, build, and transform. #intalent

  • Emphasize scope, scale and impact

    Highlight accomplishments & wins

    Allow strengths and values to shine

    Increase discoverability with keywords

    Make it interactive with rich media

    Experience: build rapport with your audience

    #intalent

  • Rich media: give them a reason to interact!

    #intalent

  • What causes do you support?

    #intalent

  • In 5 Easy Steps

    If you forget, let LinkedIn guide you!

    #intalent

  • Have coffee with your network

  • Made breakfast, went for a walk, now watching Harry Potter marathon #lazysunday

    LinkedIn is a professional network

    #intalent

  • Had a great time learning about volunteering opportunities at the LinkedIn for Good breakfast this morning! #LinkedInForGood

    LinkedIn is a professional network

    #intalent

  • Communication strategy: share updates

    Always Be Closing? Try Always Be Connecting! The 6 practices you must follow if youre in sales.

    Jane Jones

    The 6 Musts for Todays Sales Executive

    Industry articles

    Love managing relationships and considering a career move? Acme is seeking a Relationship Manager in SF!

    Relationship Manager Execute on a strategic plan for the territory. Build strong relationships with clients.

    Jane Jones

    Jobs

    Acme has just released an amazing new phone! Have you had a chance to check it out? http://lnked.in/x-bXD2

    Jane Jones

    Welcome Samantha Lavenstein to the Acme London office! Were happy to have you on the team!

    Jane Jones

    Like (22) Comment Share 2d ago

    Max Lotz, Colene Kremers and 20 others

    Like (2) Comment Share 24m ago Colene Kremers and Alex Handris

    Talent brand

    Company news

    #intalent

  • Status updates: company

    #intalent

  • Status updates: culture

    #intalent

  • Status updates: industry

    #intalent

  • Status updates: jobs

    #intalent

  • Increase Visibility: Publishing Platform

    #intalent

  • Key takeaways Why your personal brand matters on LinkedIn

    1. First impressions matter. 2. LinkedIn allows you to create a great first impression on a huge scale. 3. You have the ability to maintain a strong brand and nurture relationships beyond

    the first impression.

    4. You have the ability to inspire potential candidates to be excited about working with you and at your company.

    #intalent