Spending plans Spending plans

Student influence

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THE PARENT PERSPECTIVE THE STUDENT PERSPECTIVE

Category spend Category spend

Purchase power

Digital influence

Back to College 2016

$1,345 average total spending estimated by parents - similar to

last year

$1,082 average total spending estimated by students

Spending peaks with freshman and declines in the senior year

67% plan to use debit cards – the group’s primary method of payment

67% plan to use credit cards – the group’s primary method

of payment

16% expect their kids to contribute more than half of budget

57% say they will contribute more than half of budget

75% say shopping is heavily influenced by the student

83% will buy used books to stretch the budget

90% expect to shop before mid-August

Top destinations are bookstores (63%) and discount/value department stores (53%)

86% expect to begin shopping by mid-August

In-store purchases still prevail

Top destinations are bookstores (71%) and online stores (64%)

Expect to spend almost as much online as in-store

82% research online before buying in the physical store

79% will seek out free shipping

87% will shop throughout the summer to take advantage of deals

Early & in-store

86%College supplies $521

$312

$253

$321

$673

$392

$388

$202

$196

$473

$279

$378

75%Clothing & accessories

61%Household appliances & supplies

47%Dorm furniture & supplies

36%Computers & hardware

21%Electronic gadgets

Plan to buy Averagespend

Plan to buy Averagespend

Electronic gadgets 32%

Dorm furniture & supplies 40%

Computers & hardware 44%

Household appliances & supplies 55%

Clothing & accessories

79%

College supplies

94%

Copyright © 2016 Deloitte Development LLC. All rights reserved.

Source: Deloitte Back-to-College Survey 2016

#1 use of smartphone in

shopping journey: find store location

45% will use social media to inform their purchase decisions

#1 use of social media in

shopping journey: view promotions

Device most often used for shopping: smartphone – by of shoppers71%