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EXECUTIVE SUMMARYBLACK FRIDAY SCOREBOARD
Dec. 2, 2014
HOW DID WE DO IT?We were in the hands of over 400 in-store shoppers on Thursday evening through Friday morning for Black Friday 2014!
BLACK FRIDAY SCOREBOARD | EXECUTIVE SUMMARY 2
Did they shop online before heading in-store?
Which store did they go to first for Black Friday deals?
Will they be shopping online for Cyber Monday as well?
We asked our agents:
RESPONDENT PROFILES
BLACK FRIDAY SCOREBOARD | EXECUTIVE SUMMARY 3
18 to 25 26 to 35 36 to 45 46 to 55 56 and up
12%
46%
28%
2%
12%
AGE RANGE
57% 43%
FEMALE vs. MALE
AGENT LOCATIONS
BLACK FRIDAY SCOREBOARD | EXECUTIVE SUMMARY 4
PRE-BLACK FRIDAY ONLINE SHOPPING
BLACK FRIDAY SCOREBOARD | EXECUTIVE SUMMARY
of our Black Friday Shoppers surveyed shopped online prior to
visiting a store on Black Friday.
49%
5
PRE-BLACK FRIDAY ONLINE SHOPPING
BLACK FRIDAY SCOREBOARD | EXECUTIVE SUMMARY
18% 17% 15% 12%
Where did they shop online?
Kohl’s (8%), Macy’s (3%), American Eagle (2%) and Old Navy (2%) rounded out the top 8 retailer sites visited.
6
WHO WON ON BLACK FRIDAY?
BLACK FRIDAY SCOREBOARD | EXECUTIVE SUMMARY
First retailer visited by our Black Friday Shoppers...
J.C. Penney (4%), Macy’s (3%), and Old Navy (2%) rounded out the top 7 retailers first visited on Black Friday
33%
18%
6%
6%
7
Cyber Monday Shopping
BLACK FRIDAY SCOREBOARD | EXECUTIVE SUMMARY
of our Black Friday Shoppers surveyed were planning to shop online on Cyber Monday.
65%
8
Cyber Monday Shopping
BLACK FRIDAY SCOREBOARD | EXECUTIVE SUMMARY
41% 11% 10% 5%
First Retailer intended to visit by Shoppers on Cyber Monday…
American Eagle (2%), Kohl’s (2%) and Toys ‘R’ Us (2%) rounded out the top 7 retailer sites visited.
9
Live Action Photos
BLACK FRIDAY SCOREBOARD | EXECUTIVE SUMMARY 10
Black Friday Scoreboard.com
BLACK FRIDAY SCOREBOARD | EXECUTIVE SUMMARY 11
Our data was displayed here as a live photo feed and scoreboard with the top 10 retailers
Interested in learning more?
VISIT OUR BLOG CONTACT US
@FieldAgentInc | [email protected] | PO Box 9568, Fayetteville, Arkansas 72703
