Cosine Grocery Intelligence Report

Copyright © 2016 Cosine UK

Grocery Intelligence Report

13/03/2016 – 19/03/2016

Lead Customer Message

Secondary Supporting

Message

Top 2Deals

• Easter • Sports Relief

• Malteser Easter Egg: £1.25

• Cadbury Mini Egg/ Flake Easter Egg: £6 to £4

• Easter • Tesco Brand Guarantee

• Sharwoods Cooking Sauces: ½ price 87p

• Fairy Dishwasher Tabs: £11 to £9

• Lets Do Easter • Roll Back• Plenty Kitchen Roll x 6: £4

• Capri Sun x 10: £2

• Happy Easter • N/A• Spirits: £12 any 2 £20

• Walkers Crisps x 30: £3

• Easter • Clothing Sale Up To 60% Off

• Dine In For Two: £10

• Wine’s/Champagne/Beers & Ciders: Buy 6 Save 25%

• Easter • N/A• Easter Roast: Save 1/3

• Hot Cross Buns: 2 for £2.50

• Easter • Everyday Low Prices

• Velvet Toilet Paper x16: £5

• Fabreez: ½ Price £1.74

• All Your Favourite Things For Easter

• Aldi Challenge

• Monsigny Champagne: £10.99

• Freemans Bay New Zealand Sauvignon Blanc: £5.89

• Easter • Pick Of The Week

• Fruit & Veg selected: 59p • Smoked Haddock Fillets

£2.09/ Chicken £2.24/ Beef Steak Pounders £1.86/ Pork Ribs


Customer Themes / Messages What did customers hear, see and experience? Images

IN S

TORE

KeyTheme • Easter

Supporting Themes

• Sport Relief: Supported by overhead signs, snow ploughs and shelf fins around the store

Key Promotions

• Coca Cola X18 Cans: £5

• Stuffed Chicken: £5.50 to £4.50

• Aqua Fresh Toothpaste: £2.50 to £1.50

• Cathedral Cheese: £5.20 to £4

• Ambrosia Custard: £1.85 to £1.20

• Heinz Soup: 75p to 50p

External / Car Park

• Banners: Supporting Easter and buy 6 bottles of BWS save 25%

• A boards: Supporting Active kids vouchers, sport relief and Easter

Front Of Store

• Standee: Supporting buy 6 bottles of BWS and save 25%

• Security Gate Shrouds Supporting Easter Offers

• Overhead Signs: Supporting Sport Relief

• Display Of Game Of Thrones DVDs

w/c Sunday 13th March Store - Colchester



IN S

TORE

Seasonal Bay• Easter Gifts And Confectionery:

Supported by header boards, hanging signs and shelf fins

In Store Activity(Value Aisle Plinths/ In Aisle Events)

• Hello spring: Supported by overhead signs and shelf fins

• Buy 6 bottles of BWS and save 25%: Supported by bunting, snow ploughs, header boards and tax discs

Checkouts(Theme, Space, POS)

• DVDs And Easter Eggs At Front Of Checkouts

• Sport Relief And Sainsbury Bank Overhead Signs

• Travel Bureau Overhead Signs

This Weeks Top Two Store Deals

• Malteser Easter Egg: £1.25

• Cadbury Mini Egg/ Flake Easter Egg: £6 To £4

This Weeks Top Two Deals in Entertainment

• Game Of Thrones DVDs x 5 Series: £25

• DVDs: From £3




IN S

TORE

KeyTheme

• Easter: Supported by Easter POS and several FSDUs with Easter gifts and confectionery

Supporting Themes

• Sport Relief: Supported by bunting around the store

Key Promotions

• Cilit Bang Kitchen Cleaner: £3 to £2

• Mcvities Digestive Nibbles: £1.65 to £1

• Terry's Chocolate Orange: £1

• After Eights: £2

• Ariel Wash Tabs: £6.45 to £5

• Budweiser/Kronenbourg: Lager x 4 £4

• Belvita Breakfast Biscuits: £2.20 to £1.50

External / Car Park

• A Boards: Supporting sport relief, Easter offers and Active kids vouchers

• Windows: Sport relief bunting

Front Of Store • N/A




IN S

TORE

Seasonal Bay • Easter Confectionery: Supported by header board and shelf fins


• Indian Meal Deal £6: Supported by shelf fins and barkers

• Active Kids Vouchers POS Around The Store


• Sport Relief Bunting


• Pepsi: £2.19 to £1

• Pringles: £2.45 to £1.50

This Weeks Top Two Deals inEntertainment

• N/A




IN S

TORE

KeyTheme

• Easter: Supported by overhead signs, bus stops and banners

Supporting Themes • Tesco Brand Guarantee

Key Promotions

• Wine: From £6

• Shloer: ½ price £1

• Cadbury Chocolate Pouches: ½ price £1

• Dettol Anti Bacterial Spray: ½ price

• Piccalilli Haywards: £1 save 89p

• Heinz Salad Cream: £2 save 99p

• Andrew Toilet Paper x 9: £3.75 save 75p

External / Car Park

• Banners Supporting Easter

• Car park Security Shrouds: Supporting Tesco brand guarantee

Front Of Store

• Easter Egg Display

• Security Gate Shrouds: Supporting Tesco brand guarantee

w/c Sunday 13th March Store - Tiptree



IN S

TORE

Seasonal Bay • Easter: Supported by overhead signs and bus stops


• Finest Meal Deal: 2 £10 supported by shelf barkers

• Various Pallets Of Easter Eggs: 2 for £10 on large eggs 3 for £10 medium eggs


• All have Tesco Brand Guarantee


• Sharwoods Cooking Sauces: ½ price 87p

• Fairy Dishwasher Tabs: £11 to £9


• Disney DVDs BOGOF

Beauty And The Beast DVDs £13

Inside Out DVDs £13




IN S

TORE

KeyTheme

• Easter: Highly supported seasonal confectionery by shippers, stacks, and ladder racks

Supporting Themes • N/A

Key Promotions

• Wine Selected: £5

• Doritos/ Kettle Chips: £1

• Pringles: ½ price

• Cadburys Mini Egg Cakes: £2

• Lunch Meal Deal: £3

External / Car Park

• Window Sign: Wine’s selected £5

• Window Sign: Cadburys Easter Eggs 3 for £10

Front Of Store

• Stacks: Beers/ Lagers/ Ciders/ Beers multi packs selected

• Shippers: Easter confectionery

• Stack: Evian Water 6 pack 2 for £4

• Stacks: Cadburys Easter Eggs 3 for £10




IN S

TORE

Seasonal Bay • Easter: Seasonal Confectionery


• N/A


• Sign: Click and Collect


• Cadburys Easter Eggs: 3 for £10

• Cadburys Crème Eggs: 3 for £1

This Weeks Top Two Deals in Entertainment

• N/A




IN S

TORE

KeyTheme

• Let's Do Easter: Supported by header boards, overhead signs and bunting

Supporting Themes • Rollback: Supported by tax discs

Key Promotions

• Roses Tins: £5

• Cadbury Mini Eggs: £1

• Maltesers Pouches: £1

• Butchers selection bacon: £2.30 buy 2 for £4

• Heinz Soup: 4 for £2

• Bottled Lager: £1.98 buy 3 for £5

• Prosecco: 6 for £25

External / Car Park

• A Boards: Supporting Lets Do Easter

Front Of Store• Pallets: Easter confectionery

Capri Sun drinks and Plenty kitchen rolls




IN S

TORE

Seasonal Bay • Let's Do Easter: Supported by bunting and header boards


• Easter Eggs: 3 for £10 has 3 bays by checkouts and aisle ends


• Signs: Click and Collect


• Plenty Kitchen Roll x6: £4

• Capri Sun x10: £2


• Disney DVDs : 2 for £13 Includes Little Mermaid and Jungle Book

• Imitation Game DVD: £5




IN S

TORE

KeyTheme

• Happy Easter: Supported by standees, overhead signs, hanging signs, snow ploughs and bus stops


Key Promotions

• Budweiser: £10 a case or 3 for £18

• Mini Cheddars x 7: £1

• Pringles: £2 2 for £3

• John West Tuna x 4: £3

• Heinz Beans x 6: £3

• Dolimo Cooking Sauces: £1

External / Car Park

• Banners, Car Park Security Shrouds And A Boards: Supporting Easter offers

Front Of Store

• Overhead Signs And Security Gate Shrouds: Supporting Easter

• Pallets: Easter eggs, Walkers crisps, porridge and lawn mower for £50

w/c Sunday 13th March Store - Witham



IN S

TORE

Seasonal Bay• Easter: Supported by overhead

signs, header boards, shelf edge strips and bus stops


• Bottles Of Spirits £12 Buy Any 2 For £20: Supported by a boards and standees


• DVDs from £5


• Spirits: £12 any 2 £20

• Walkers Crisps x 30: £3


• DVDs From £5 Mrs Browns Boys

• DVDs From £7 Includes The Man From U N C L E




IN S

TORE

KeyTheme

• Easter: 6 bays support seasonal confectionery

Supporting Themes

• Clothing Sale Up To 60% Off

• Racks Of Reduced Clothing Also Highlighted In A Window Display And Signs

Key Promotions

• Indian Takeaway: Main £6

• Ready Meals Selected: 3 for £10/ 2 for £7

• Stir Fry Meal Deal: £7


• Louis Chaurey Champagne: ½ price

External / Car Park

• Window Display: Clothing Sale Up To 60% Off

• Window Display: Easter

Front Of Store

• Standees Either Entrance: Dine In for two £10

• Standees Either Entrance: Wine/ champagne/ beers & ciders: buy 6 save 25%

• Table Display: Indian takeaway main: £6

w/c Sunday 13th March Store - Epsom



IN S

TORE

Seasonal Bay • Easter: 6 bays supporting seasonal confectionery


• Chillers: Dine In For Two: £10

• Signs: Wine’s/ champagne/ beers & ciders buy 6 save 25%



• M&S Banking Leaflets


• Dine In For Two: £10

• Wine’s/ Champagne/ Beers & Ciders Buy 6 Save 25%

This Weeks Top Two Deals Entertainment

• N/A




IN S

TORE

KeyTheme

• Easter: Highly advertised in store. Two bays and FSD supporting Easter confectionery


Key Promotions

• Pringles: BOGOF

• Cadburys Chocolate Pouches: BOGOF

• Doritos & Dips: BOGOF

• Pet Food: 2 for £4/ £7

• Wine’s Selected: Save 25% & 1/3 off

• Finish/ Fairy Dish Washer Powder: ½ price

External / Car Park

• Pavement Sign: Easter Roast save 1/3

Front Of Store • Easter FSD: Promoting seasonal confectionery




IN S

TORE

Seasonal Bay • Easter: 5 bays of further seasonal confectionery


• N/A



• Cadburys Mini Eggs Cakes: £2

• Magazines


• Easter Roast: Save 1/3



• N/A

w/c Sunday 13h March Store - Epsom



IN S

TORE

KeyTheme

• Easter: Supported by bus stops, overhead signs and wall signs

Supporting Themes

• Every Day Low Prices: 59p fruit and vegetables and mix and match meat and fish offers

Key Promotions

• Chicken: £3.49 or 2 for £6

• Salmon Fillets: £4 to £2.99

• Oranges/ Potatoes/Spring Greens: 59p

• Ariel Washing Powder x 22: ½ price £3.59

• Finish Dishwasher Tabs: ½ price £3.99

• Buy One Get One Free: Cadburys Creme Eggs/Maltesers

• Terry's Chocolate Orange Pouches: £1

External / Car Park

• A Boards: Supporting Easter egg offers

Front Of Store • Pallets Of Easter Eggs And Overhead Sign Supporting Easter



superstore


IN S

TORE

Seasonal Bay • Easter Confectionery: Supported by shelf fins


• Frozen Easter Meal Deal £10

• Dishy Winter Warmer Cookware: Supported by overhead signs


• Cadbury Confectionery FSDUs


• Velvet Toilet Paper x16: £5

• Fabreez: ½ price £1.74


• Disney DVDs: Buy one get one free

• DVDs From £3



superstore


IN S

TORE

KeyTheme

• Easter: Supported by overhead signs and header boards around the store

Supporting Themes

• Every Day Low Prices: Supported by overhead signs and dump bins with fresh 3 offers 59p

Key Promotions

• Cheerios: ½ price £1.35

• Warburton Crumpets x 6: 65p

• Fairy Non Bio Wash: ½ price £3.89

• Comfort: ½ price £1.99

• Cadbury Easter Eggs: BOGOF

• Pilgrims Choice Cheddar: ½ price £2.25

External / Car Park

• Banners: Supporting Easter eggs by Thorntons £5/ fresh 3 offers 59p

• A Boards Supporting Various Offers

• Window Signs: Supporting Easter

Front Of Store• Fresh 3 Offers This Week: 59p

• Overhead Sign: Supporting Easter



convenience


IN S

TORE

Seasonal Bay • Easter Eggs: Supported by header board


• Colouring Competition And Easter Raffle

• Discover All Your Favourite International Meals POS In Store With Recipes On Line

• Fairtrade Fortnight: Supported by shelf fins


• FSDUS With Hot Cross Buns: £1


• Budweiser x 12: £8

• Stella Artois x 12: £8


• N/A



convenience


IN S

TORE

KeyTheme

• All Your Favourite Things For Easter: Supported by overhead signs and header boards

Supporting Themes

• Aldi Challenge Swap And Save Supported By Overhead Signs

Key Promotions

• British Pork Loin Steaks: £1.79 to £1.49

• Aldi Exclusive Brand Hot Cross Buns x 4: 99p

• Asparagus: 59p

• Aldi Chocolate Bunny: 99p

• Exquisite Wine Collection: from £5.49

External / Car Park

• Signs: Supporting this weeks special buys and all your favourite things for Easter

Front Of Store • Security Gate Shrouds And Overhead Signs Supporting Easter




IN S

TORE

Seasonal Bay• Easter Confectionery: Supported

by overhead signs and header signs


• Reduced Special Buys: Supported by header signs

• Special Buy This Week:Gardening equipment

• Aldi Fresh 6 This Week 59p


• Hanging Signs: Supporting Aldi challenge/Happy Easter

• Wrap Around Signs: Aldi pound for pound a better way to save

• Aldi Challenge


• Monsigny Champagne: £10.99

• Freemans Bay New Zealand Sauvignon Blanc: £5.89


• N/A




IN S

TORE

KeyTheme

• Easter: High signs around the store highlighting the event

Supporting Themes • Pick of the Week

Key Promotions

• Multi Purpose Compost: £1.29

• Cadburys Easter Eggs: 99p/ £3.29

• Carlsberg Export: £7.99

• Electric Scarifier/Aerator: £59.99

• 2 in 1 Electric Hedge Trimmer: £69.99

• Sunflower Oil: 85p

• Formil Laundry Powder: £5.49•• Easter Chocolate Characters:

£2.99•• Wine Selected: £5.29

External / Car Park

• Pavement Sign: Multi Purpose Compost: £1.29

• Sign: Discover New Ideas

• Sign: Wine selected: £5.29

Front Of Store

• Display: The Flower Market

• Stacks: Bottled Water multi packs selected

• Signs: Easter chocolate characters £2.99

w/c Sunday 13th March Store - Feltham



IN S

TORE

Seasonal Bay• Easter: 4 bays promote Easter

confectionery bordered with high signs & bus stops


• Discover New Ideas: Stacks and baskets of electrical items, home accessories, clothing, tools and toys


• Nuts/ Seeds/ Dried Fruits

• Shippers: DVD’s selected: £2.99

• Shipper: Panasonic Batteries 4+4pk


• Fruit & Veg Selected: 59p

• Smoked Haddock Fillets: £2.09/ Chicken £2.24/ Beef Steak Pounders: £1.86/ Pork Ribs: £2.24


• DVD’s Selected: £2.99

w/c Sunday 13th March Store - Feltham


Retail

Cosine Grocery Intelligence Report