Development Trends of the Chinese Home Appliance Industry in 2014

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Development Trends of the Chinese Home

Appliance Industry in 2014

Category : Consumer & Retail

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Introduction to Report

Launch Date: May 30, 2014

Number Of Pages: 15 Geography Coverage: China

Available Format: PDF

Price For Single User License: USD 1,000

Price For Global User License: USD 2,000

Delivery Time: Within 24 Hours (During Working Days)



About the Report

Although subsidy policies have come to an end in late May 2013, China's home appliance industry is still growing amid the economic downturn. With urbanization intensifying, and the post-80s and 90s generations becoming main consumption power, growth of China's home appliance industry will mainly be driven by replacement and upgrade demand.

With an eye on the enormous business opportunities driven by e-commerce, leading home appliance vendors have aggressively deployed e-commerce channels and shifted focus to high-end smart home appliances which emphasize connectivity to the Internet.



List of Topics

Scope of the Chinese home appliance industry, including air conditioners, refrigerators, and washing machines

Main factors upholding the growth of the Chinese home appliance industry after the government's subsidy programs ended in May 2013, including urbanization and the increase in disposable income of the post-80s and 90s generations

Market scale of the Chinese home appliance industry, touch on retail sales of electrical and audiovisual equipment during 2001 and 2013, as well as shipment volume of refrigerators, air conditioners, and washing machines in the same period



Report Covered:

Definition of Home Appliance Industry

Policies for Home Appliance Industry Development

Home Appliance Market Scale

Conclusion

Appendix

Glossary of Terms

List of Companies



Company Covered

1. Alibaba

2. Changhong

3. Goodaymart Logistics

4. Haier



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