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Drive Retail Velocity with Geotargeting
© Copyright 2013-2015 Indri · All Rights Reserved.All other trademarks, service marks, referenced in this site are the property of their respective owners.
38%
45%
25%
22%
20%
4%
12% 5%
10% 19%Ad Spending
Time Spent
USA 2013
Consumers’ Time is Increasingly Spent via Digital
TV Internet Mobile Radio Print
Most clients underspend on Digital by 20%-40%
94% Of Your Visitors Don’t ConvertOn Your Site
Ability to Optimize via:• Geo Targeting• Weather• Day Parting• Retargeting Non-buyers• Employing Drafting Strategies
GeolocatedDisplay
Ads
Drive Retail Velocity
• Drives interaction and lifts brands
• More efficient than traditional media
• Essential to reaching an audience
• More effective than you think!
• Drives SEO• Enhances effectiveness of
non-digital channels• Effective across entire
customer journey• Drives word of mouth at
scale
Digital Advertising
Drive Retail Velocity with Digital Advertising
• 94% of retail sales still happen in person• Online activities drive these transactions more than ever• There’s a direct correlation between someone seeing an
online ad and then shopping in a brick-and-mortar store
GeolocatedDisplay
Ads
Drive Retail Velocity with Digital Advertising
• Display advertising, especially when combined with remarketing, is a proven driver of retail velocity
• By targeting geographic drive-time radii around the stores that carry your products, you engage with customers at the moment of purchase decision
• It’s a great reminder to them to look for and buy your products now that they are in-store
GeolocatedDisplay
Ads
Drive Retail Velocity with Digital Advertising
• Retailers judge product success, sometimes harshly, on their velocity at retail
• Not enough sales means the products get pulled from the shelf
• So how do you use digital to push retail sales at retail?
GeolocatedDisplay
Ads
Drive Retail Velocity with Digital Advertising
• First, different retailers have different customer profiles of their users and geographies• For example, Walmart shoppers are different from CVS
shoppers• We start by understanding what the sales goals are
at each retailer• Then we overlay a deep consumer segmentation as
kids’ products are very different from health & beauty items
GeolocatedDisplay
Ads
Drive Retail Velocity with Digital Advertising
• How many impressions do we need to drive a sale at each retailer?
• What are the top 20% of retail stores that drive the most sales volume?
• Are there better days of the week? • i.e., Kids’ products sell better on weekends
• Are there other correlating factors to sales? • i.e., Temperature, Weather, or Holidays
The result of a finely tuned retail campaign from Indri? A 40% incremental increase in retail sales.
GeolocatedDisplay
Ads
What we do
Drive Local ShoppersGeo Display Ads to Drive Retail
• Text• Banners• Rich Media• Media• Social
Advertising
GeolocatedDisplay
Ads
Repeatable Playbooks = Consistent Results
Geo Target Weather Day Part Non Buyer Drafting
Database of all major US retailers to drive traffic by
store
Adjust media spend by day by buyer
location by weather
Mobile usage tends to be highest early and late in the day
96%+ of your visitors don’t buy. Retarget them via
programmatic ad buying
Draft off competitors TV
or media spend in
real time
Improve and Enhance Your Campaigns
• Optimize Based On Thousands Of• Variables• Locations• Products
• Real Time• Optimized By Keyword
and Device• Data Analysis
Constantly Improves Conversion Rates
Optimize Campaigns
Leverage is Delivered Through Automation Powerful and Highly Customizable Templates
• Full CSS Control• No IT Needed• Code Free Visual Editor• A/B Test Copy & Images
Landing Pages
• Drives ROI• Sell Related Products• Increase Brand and
Messaging Control
Thank You!