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AN INTRODUCTION
BE USEFUL OR INTERESTING. PREFERABLY BOTH.
(IF YOU CAN’T BE EITHER, YOU’RE TOAST.)
AN INTRODUCTION
ON THAT POINT...
OVERVIEW
THE USEFUL:HOW TO MAKE YOUR BRICKS AND MORTAR STORE MORE SOCIAL
THE INTERESTING:WHAT CAN BE DONE – MOVE CASE STUDY FROM AUSTRALIA
OVERVIEW
WHY MAKE YOUR STORE MORE SOCIAL
WHAT’S POSSIBLE
WHAT YOU CAN DO RIGHT NOWOptions for smaller independent retailersOptions for big retailers
OVERVIEW
THIS IS ONE WAY TO DO IT…
OVERVIEW
WHY MAKE YOUR STORE MORE SOCIAL?
OVERVIEW
WHY MAKE YOUR STORE MORE SOCIAL? AwarenessSocial proofIncentive to walk in
OVERVIEW
OVERVIEW
WHY BRICKS AND MORTAR FITS BEAUTIFULLY WITH SOCIAL
Because we need things to talk about. And talking about real things still matters.
OVERVIEW
WALMART IS PROBABLY THE MOST SOCIAL STORE OF ALL.
OVERVIEW
PR AND SOCIAL ARE A NATURAL FIT.
MOVE CASE STUDY
MOVE CASE STUDY
MOVE CASE STUDY
MOVE CASE STUDY
MOVE CASE STUDY: BLOGGERS
MOVE CASE STUDY
OVERVIEW
5 SOCIAL-FRIENDLY THINGS YOU CAN DO TODAY1.Invite influencers to your launch. Make sure your launch has a hashtag. 2.Talk to people who tweet about you. Acknowledge them. 3.Create Instagram-worthy in store displays. Encourage photography and sharing. 4.Track shoppers who visit your store and interact with them. Alert them to new stock via social CRM. 5.Theme the year in ways that trains consumers and then shoppers to look out for what you are up to.
OVERVIEW
IDEAS FOR LARGE RETAILERS
1.Integrate social into CRM
2.Use dwell time and queuing as opportunities to engage
3.Collaborate with brands to produce campaigns that enhance the shopper experience
4.Bring personality into the interaction
OVERVIEW
LEFT FIELD IDEAS
1.Incentivise shoppers to look for clues in your store – a kind of Twitter and Instagram treasure hunt2.Host a tweet-up in your store3.Or a livetweeted guided shopping trip4.An Instagram or iPhoneography challenge in-store
