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TENDISRUPTIVEDIGITAL TRENDSRETAILERS NEED TO KNOW
Oliver GuyRetail Industry Director
“The worlds of “e-commerce” and “brick and mortar” retail are merging with retailers aspiring to deliver a seamlessomni-channel experience for their customers.
Mobile, Cloud, Analytics and Social Media will move towards being fully integrated into a unified merchandising approach that vastly improves customer engagement…
2 |
TENDISRUPTIVEDIGITAL TRENDSRETAILERS NEED TO KNOW
Oliver GuyRetail Industry Director
The notion that “the store is dead” is not, in my opinion, the future – rather, stores will become highly technology-enabled to deliver a super-personalized customer experience and become the hub of omni-channel customer-centricity.
These 10 new predictions highlight my view of the retail industry in the coming year…”
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Brick and mortar storeswill add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services…
#1 FEWER STORES
MORESTUFF
5 |
Brick and mortar storeswill add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services…
① Endless aisle give customers access to ever increasing assortment
#1 FEWER STORES
MORESTUFF
6 |
Brick and mortar storeswill add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services…
① Endless aisle give customers access to ever increasing assortment
② Marketplace initiatives increase assortment where retailers don’t carry inventory themselves
#1 FEWER STORES
MORESTUFF
7 |
Brick and mortar storeswill add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services…
① Endless aisle give customers access to ever increasing assortment
② Marketplace initiatives increase assortment where retailers don’t carry inventory themselves
③ Hub & Spoke approach allows smaller stores to supply broader assortment
#1 FEWER STORES
MORESTUFF
8 |
Brick and mortar storeswill add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services…
① Endless aisle give customers access to ever increasing assortment
② Marketplace initiatives increase assortment where retailers don’t carry inventory themselves
③ Hub & Spoke approach allows smaller stores to supply broader assortment
④ Home delivery and collection from stores
#1 FEWER STORES
MORESTUFF
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#2 IT’S ALL ABOUT YOU
① More data sources will improve targeting
Real-timeCUSTOMERCENTRICY
comes of age
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#2 IT’S ALL ABOUT YOU
Real-timeCUSTOMERCENTRICY
comes of age① More data sources will
improve targeting
② Technology will aid improved context to provide offers at store ingress, rather than the exit
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#3 THE PRICE IS RIGHT
DYNAMIC pricingwill move from the web to “in-store”
Consumer response models+ real-time inventory
+ real-time in-store analysis
+ connectivity
+ electronic shelf edge labels
= real time pricing capability
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Retailerswill need acentralizedmission control
① Consumer choice means the customer journey will move across channels even more
② Operations across channels needs high levels of automation along with central visibility and control
#4 MISSION CONTROL FOR OMNI-EVERYTHING
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#5 YOU WILL MEET A TALL DARKSTRANGER…
Predictive analytics will be used to improve operational performance
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#5 YOU WILL MEET A TALL DARKSTRANGER…
Predictive analytics will be used to improve operational performance
Predictive Analytics + Real-Time Analytics = Productivity Potential
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#5 YOU WILL MEET A TALL DARKSTRANGER…
Predictive analytics will be used to improve operational performance
Predictive Analytics + Real-Time Analytics = Productivity Potential
① Manage Queues
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#5 YOU WILL MEET A TALL DARKSTRANGER…
Predictive analytics will be used to improve operational performance
Predictive Analytics + Real-Time Analytics = Productivity Potential
① Manage Queues② Reduce Inventory
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#5 YOU WILL MEET A TALL DARKSTRANGER…
Predictive analytics will be used to improve operational performance
Predictive Analytics + Real-Time Analytics = Productivity Potential
① Manage Queues② Reduce Inventory③ Serve Customer
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#6THEINTERNET
OFTOTALSATISFACTION
The store of the future will leverage
the Internet of Things to power Customer
Centricity
27 |
#6THEINTERNET
OFTOTALSATISFACTION
The store of the future will leverage
the Internet of Things to power Customer
Centricity
Intelligent use of sensors will enable:① Inventory reduction
② Improved on-shelf availability
③ Queue reduction
④ Streamlined order pick up
⑤ Real-time, personalized promotions
30 |
#7 IMMERSION THERAPY Augmented
In-StoreReality
Technologies such as Microsoft’s Hololens and Oculus Rift will enable retailers to show their products in more detail and provide a much more immersive experience
34 |
#8 CLEAN UP ON AISLE THREE
Retailers willuse technology
to monitor stores
① Improved associate productivity
35 |
#8 CLEAN UP ON AISLE THREE
Retailers willuse technology
to monitor stores
① Improved associate productivity
② Improvedinventoryvisibility
36 |
#8 CLEAN UP ON AISLE THREE
Retailers willuse technology
to monitor stores
③ Focus on in-storeproductivity means
greater use oftechnology
① Improved associate productivity
② Improvedinventoryvisibility
37 |
#8 CLEAN UP ON AISLE THREE
Retailers willuse technology
to monitor stores
③ Focus on in-storeproductivity means
greater use oftechnology
① Improved associate productivity
② Improvedinventoryvisibility
④ Multiple sensor feeds give real-time view of store operations to aid resource allocation
40 |
#9 BUY ME NOW!Buy buttons will appear in MORE places
New shopping apps, on-line news articles, new games and a myriad new venues will create new challenges in understanding inventory and orchestrating orders for these new retail intermediaries as well as the retailers supporting them
42 |
#10 LAST ITEM IN STOCKUnderstanding REAL-TIME Inventory will become REAL
Consumers want to understand retailer inventory before buying to satisfy their desire for INSTANT GRATIFICATION
43 |
#10 LAST ITEM IN STOCKUnderstanding REAL-TIME Inventory will become REAL
Consumers want to understand retailer inventory before buying to satisfy their desire for INSTANT GRATIFICATION
44 |
#10 LAST ITEM IN STOCKUnderstanding REAL-TIME Inventory will become REAL
Consumers want to understand retailer inventory before buying to satisfy their desire for INSTANT GRATIFICATION
Retailers will need to connect to multiple inventory sources to gain a common view and a complete stock picture so they can DELIGHT THEIR CUSTOMERS
45 | © 2015 Software AG. All rights reserved. For internal use only
About Oliver GuyOliver is Retail Industry Director at Software AG. Oliver advises and supports retailers across the globe understanding retail technology solutions and how they can solve problems, drive growth, minimize risk and reduce cost as the industry transforms.
Oliver has over 20 years experience working with technology; he has spent 15 of these years working with retailers around the world to improve their business through the use of innovative technology solutions.
Learn more about Software AG’s retail solutions: www.SoftwareAG.com\retail.