This is what happens to a retail store when it closes due to failure in generating enough profits.

We help Branded Retail stores improve their footfall using our Mobile platform named “SaleFee”

Few Media Houses talking of this problem

E-commerce boom hurts brick-and-mortar retailers.

Brick And Mortar Stores Matter More Than Ever

Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores

Click-and-mortar: Traditional retailers try to warm up to digital to stay ahead

Indian Retail Market size

92%

2%6%

Indian Retail market Size in 2015

UnorganizedEcommerceBrick & Mortar

75%

16%

9%

Indian Retail Market size 2020

UnorganizedE-commerceBrick & Mortar Model

Source : http://indianonlineseller.com/2014/12/indian-e-commerce-in-a-nutshell-important-trends-in-the-industry/

With a CAGR of 40-50%, E- Commerce Industry will make Brick & Mortar Model retailer bleed.

Major Problems being faced by Major Brands

• Discount war has moved customers from offline to online shopping.• Availability of customer information helps online retailers understand

customer needs and this gives them edge over offline retailers who just have a customer’s purchase history.• Unlimited stock, ease of use etc makes customer buying experience

better.

How is the existing problem solved?

Existing Problem is being solved by the below ways • SMS is send to all registered customers about Sale/offer & New

arrivals.• Masses are also reached via Social media channels like Facebook,

twitter, Instagram etc.• Creating a more robust loyalty program.• Cloning E-commerce model.• Using omni channel ( Both Brick & Mortar and Online to drive sales)

Does those solutions

work?

Not Really !• SMS blast just updates registered users. What about others?• Social Media is too crowded.• If loyalty program was an answer, then it would already would have

been a hit.• Cloning the E-commerce model still isn’t a answer. Companies like

Flipkart, Snapdeal, Amazon combined have a market share of 94% approx. in the E-tailing business.• Moving Online doesn’t meant, they wont want revenue’s from Offline

retailers. They have already invested a lot of money in building the infrastructure.

What is

your Solution?

Our Mobile Platform enables users find information like :

Store Inventory

Based on Brand Preference

Store Surprise

information

In house sale

Based on User’s Location

New Arrival

ReviewsGet push notification on new things happening in the store

Store location

I Doubt if

it will work!

Lets talk about some researches done

Source : https://www.pwc.in/assets/pdfs/publications/2015/retailers-and-the-age-disruption.pdf

Source : https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

Source : https://www.thinkwithgoogle.com/articles/how-digital-connects-shoppers-to-local-stores.html

What does some Industry experts Says?

Is cloning the only option for offline retail to take Unicorns of e-retail by the horn?• Offline retailers should bring their inventory feed online via mobile to

be discovered by people who stays in proximity of their stores.• http://yourstory.com/2015/05/offline-retail-future/

How can offline retail deal with ‘content to commerce’ problem?• It is the search & discovery where offline retailers are losing consumers, and this

exodus can be reversed to some extent by bringing back local inventory data on our mobile.

• http://yourstory.com/2015/05/offline-retail-content-commerce/

By – Mr.Nihar Ranjan : http://yourstory.com/author/nihar-ranjan/

How do we make money ( Business Model ) ?

Market SizeTotal Retail Market Size of India in 2015 $ 600 Billion

Total Brick & Mortar Model Market size $ 32.4 Billion

Marketing Spending by Brands $ 800 Million

Total Target Budget(Social media + Mobile marketing+ search marketing)

`$ 288.8 Million

Our Market Size ( 8% of the Total Target Budget)

$23.104 Million

Business Model

We will work on Cost per Acquisition model

Total no of target users in top 7 cities• Age Group – 18-34 years of age• Population Type – Urban• Smartphone Users – Yes• Tax Payers - Yes

2.73 MillionConversion Percentage 15%-20% 0.41-0.55 Million

Commission Charge per Purchase Rs. 100-200

Total Revenue per Year

Assumptions:1) A customer buys only product using

our app.2) Average Purchase size is Rs 2000/-

Rs.4-10 Crore

CompetitorsCompeti

torsCatering to Organized

market

Catering to unorganized market

Social fashion

discovery

Inventory discovery Trans

action

DeliveryStore

location & Review

OnlySale/Offer

New Arrival

Increase Store

footfall

Also caters to other domains

like food,spa

etc

SaleFee Y N N Y N N Y N Y Y N

Shopsity N N N Y Y N Y N Y N N

Findable Y N N Y Y Y Y N Y N N

Roposo Y Y Y N N N N N N N N

Zakoopi N Y Y N N N Y N N Y N

Wooplr Y N Y Y Y N N N Y N N

First Handle

N Y N N N N Y Y N Y Y

Fashalot Y Y N N N N Y Y N Y N

Shoot your Questions