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Lessons from Digital Natives: How the Most Innovative Companies
Scale their Business with DataJarah Euston
Co-Founder & VP Business Nexla
@jarahk
@NexlaInc
Data is growing
Data movement between companies is growing
Companies want to focus on creating value from Data
ANALY- DATA INTEGRA-
BUILDING DATA PIPELINES
ETL JOBSTROUBLE-SHOOTING
OTHER DATA CLEANUP AND/ OR PREP
DATA MODELING
22%
13%14%
11%9%
19%
17%
16%
47% of data professional’s time spent
on DataOps
Source: The Definitive Data Operations Report, May 2017, n = 311
But instead spend half of their time
trying to get the data
ANALY- DATA INTEGRA-
BUILDING DATA PIPELINES
ETL JOBSTROUBLE-SHOOTING
OTHER DATA CLEANUP AND/ OR PREP
DATA MODELING
22%
13%14%
11%9%
19%
17%
16%
Source: The Definitive Data Operations Report, May 2017, n = 311
I N T R O D U C I N G D ATA O P E R AT I O N S
“Data Operations” is the function that delivers data to the person, system, or
application that can turn data into business value
Monitor & Manage
Dependable data flow from hundreds of
sources. Data dictionary
management. Alerts.
Ease of Use
Built for the tech-aware business user, intuitive UI allows for democratized, easy
set-up
Connect & Move
Move data where it needs to be. Inter-
company, multi-cloud and hybrid
cloud
Transform
Serverless compute to format data from partners in your preferred
manner
Security
Rights management, compliance,
auditability, access management
T H E F I V E P I L L A R S O F D ATA O P E R AT I O N S
Lessons from Digital Natives
T H R E E R U L E S F O R S T R E A M L I N I N G D ATA O P S
Arm Yourself Reduce your dependency on engineering to get the data you need
Set it and Forget it Outsource the monitoring—it’s not important… until something breaks!
Address the Root Cause Make integration easy, for you and your partners1
2
3
P O W E R I N G C O M M U N I T Y AT P O S H M A R K
• Poshmark is the largest social commerce marketplace for fashion
• “Poshers” are a very passionate and active community
• To best serve the community, the exec team wanted access to the latest customer support metrics any time
• The support team needed easy access to historical data for staffing purposes
• The analytics team needed access to data to perform advanced analyses
A D D R E S S T H E R O O T C A U S E
• Data available from the desk.com dashboard was insufficient and required manual processing
• Poshmark needed to get data from the desk.com API to more easily analyze customer support data
• They wanted the data available in Looker, their trusted BI tool
1
A R M Y O U R S E L F
• Poshmark used Nexla to integrate the desk.com API in days, not weeks, without engineering effort
• Data is now flowing into their Redshift database
• Poshmark uses Looker as their BI tool of record. With data in Redshift, they can how use Looker to build dashboards and perform analyses
2
S E T I T A N D F O R G E T I T
• Poshmark doesn’t have to worry about API changes or outages—Nexla monitors it for them
• Alerts make it easy to know when data has changed, or something looks off
• Data lineage makes troubleshooting easy
3
Monitor Connect Transform & Secure
• One view of all data sources • Track volume, partner usage • Receive alerts to any schema or data
changes— we tell you if something is wrong
• Don’t write custom APIs— connect directly to your data stores
• Solves problem of different data platforms
• Your partners choose how they want to receive data
• Transform data in real-time: hash, anonymize, tokenize
• Dozens of built-in transforms such for currency, IP, Time, User Agent, Geo, Numerical and String data
• Write your own custom transforms
R E A D Y T O S E T I T A N D F O R G E T I T ?
nexla.com @NexlaInc
Thank You!