1
the approximate number of knitting machines whirling away in L.A. today. This number has significantly declined from a decade ago. EMPLOYMENT BY NUMBERS 2,000 Big name brands like LuLulemon, Athletica Inc and Express attribute 19% of their receipts to e-commerce sales. 19% It is expected that 30% of the total retail economy will be online by 2025. 30% the number of employees currently employed by the Apparel, Textile, and Wholesale markets in Southern California. 102,311 net jobs will be added to the L.A. apparel manufacturing market over the next 2 years. 3,596 At 81.5%, L.A. County holds the largest share of wholesale apparel merchant jobs in Southern California. Orange County claimed 13.8% and Ventura, San Bernardino and Riverside Counties claimed 4.7% respectively. 81.5% When top apparel manufactures were asked about which marketing innovations they believe would have the greatest impact on the L.A. Fashion industry, 55% of respondents said social media. Think bloggers rivaling editors for influence Instagram looks taking the place of the catwalk Brand ambassadors taking the words “reach” and “viral” to unimaginable heights 55% TEXTILE MANUFACTURING — ANOTHER SUNSET INDUSTRY TECH COMES TO THE RESCUE? E-Commerce and Social Media are Swiftly Reshaping the Game of Global Aspiration-Setting The following topped the list of the biggest obstacles to revenue expansion in 2016 and 2017: In a recent survey conducted by the CFA in conjunction with CIT, 47% of respondents cited proximity to the L.A. ports as the primary reason why they keeps their fashion businesses in the L.A. area. 47% L.A. is deeply enmeshed in the global scene. When asked where their goods are manufactured, a whopping 83% said internationally. Sole domestic sourcing tallied 17%. 83% L.A. APPAREL INDUSTRY SPEAKS FOR ITSELF Retail consolidation 31% Wages 24% Consumer apathy 17% COMPELLING OBSTACLES

The Los Angeles Area Fashion Industry Profile

Embed Size (px)

Citation preview

Page 1: The Los Angeles Area Fashion Industry Profile

the approximate number of knitting machines whirling away in L.A. today. This number has significantly declined from a decade ago.

EMPLOYMENT BY NUMBERS

2,000

Big name brands like LuLulemon, Athletica Inc and Express attribute 19% of their receipts to e-commerce sales.

19%

It is expected that 30% of the total retail economy will be online by 2025.

30%

the number of employees currently employed by the Apparel, Textile, and Wholesale markets in Southern California.

102,311

net jobs will be added to the L.A. apparel manufacturing market over the next 2 years.

3,596

At 81.5%, L.A. County holds the largest share of wholesale apparel merchant jobs in Southern California. Orange County claimed 13.8% and Ventura, San Bernardino and Riverside Counties claimed 4.7% respectively.

81.5%

When top apparel manufactures were asked about which marketing innovations they believe would have the greatest impact on the L.A. Fashion industry, 55% of respondents said social media.

Think bloggers rivaling editors for influence

Instagram looks taking the place of the catwalk Brand ambassadors taking the words “reach” and “viral” to unimaginable heights

55%

TEXTILE MANUFACTURING —ANOTHER SUNSET INDUSTRY

TECH COMES TO THE RESCUE?E-Commerce and Social Media are Swiftly Reshapingthe Game of Global Aspiration-Setting

The following topped the list of the biggest obstacles to revenueexpansion in 2016 and 2017:

In a recent survey conducted by the CFA in conjunction with CIT, 47% of respondents cited proximity to the L.A. ports as the primary reason why they keeps their fashion businesses in the L.A. area.

47%

L.A. is deeply enmeshed in the global scene. When asked where their goods are manufactured, a whopping 83% said internationally. Sole domestic sourcing tallied 17%.

83%

L.A. APPAREL INDUSTRY SPEAKSFOR ITSELF

Retail consolidation31%Wages24%

Consumer apathy17%

COMPELLING OBSTACLES