Beyond Display: ‘Tis the Season for Conversions

Q1 Q2 Q3 Q4

Holiday Handbook Series

Welcome to the

Part 1 – Displays Aren’t Just For Windows

Part 2 – ‘Tis The Season For Conversions

Part 3 – Surviving the Holidaze

Part 4 – Beat the Winter Blues

Holiday Handbook Series

Tweet at us @VeUnitedStates #BeyondDisplay

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We are recording this webinar for later playback and sharing

Meet Your Experts

Beth Cohen KingDirector of MarketingVe Interactive

Sam SiegelSenior Account ManagerVe Interactive

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Today’s Agenda

3 tips to make the best digital first impression

Simple tricks to optimize the onsite journey

3 ways to increase conversions with email remarketing

Q&A

First impressions Matter

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It takes 50 milliseconds- 0.05 seconds- a click of a mouse - a blink of an eye- a snap of a finger

…for users to form an opinion about your website

brand

First impressions Matter

#BeyondDisplay

It takes 50 milliseconds- 0.05 seconds- a click of a mouse - a blink of an eye- a snap of a finger

…for users to form an opinion about your website

brand

First impressions Tip #1In 2014, 53% of those who shopped online used smartphones or tablets

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• Highlights free shipping and returns

• Uses a single column layout

• Streamlines content to avoid overwhelming the mobile browser

• Easily accessible top bar navigation – including product search

2 – 4 Day Free Shipping & Returns >

First impressions Tip #2Write product copy that’s unforgettable

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Great product copy will…• Highlight product uniqueness• Convey knowledge of the

product• Use keyword caution• Be formatted for easy reading

As part of the beryl family of stones, our aquamarine’s stunning blue outshines

many a diamond.

Handmade in sterling silver. Whole sizes 5 to 9.

First impressions Tip #3

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Almost 92% of holiday shoppers plan to research gifts and / or make purchases this

holiday season online

*MarketingProfs

Almost 92% of holi

Almost 92% of holiday shoppers plan to res

Almost 92% of holiday shoppers plan to res

First impressions Tip #3Help visitors find what they’re looking

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Optimize the Customer Journey

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Here is your order number 0000000000

Dear Value Customer,

We’ve received your order. Your order details are listed below. If you have any questions, give us a call at 857- 284-7000.

Happy Holidays,Your Brand

Simple changes to the onsite customer journey can be the difference between…

Cart Abandonment Conversion

Optimize the Customer Journey

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Advanced Criteria Filtering • Cart content• Product price• Customer behavior• Basket value• Traffic source

Sector Success with Onsite Tools:

Optimize the Checkout ProcessUse holiday deadlines to create a sense of urgency on your homepage

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NEED IT IN TIME FOR CHRISTMAS?

YOU’VE GOT 11 DAYS LEFT TO SHOP WITH FREE STANDARD DELIVERY!

Other ways to create FOMO:

• Show limited quantities

• While supplies last

• Give limited time for purchase

Optimize The Checkout processCreate calls-to-action that do your job for you

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Instead… • Give your CTAs

breathing room

• Reduce the available options

• Mobile CTAs

• Don’t oversell

• Use a ‘safety net’ CTA for visitors who aren’t ready to buy

Get Back in Touch

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Content

Relevancy

Timing

Get Back in TouchPart 1 - Timing

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Email 1: 30 – 45 min.

Email 2: 24 hours

Email 3: 48 hours

Get Back in TouchPart 2 - Content

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Humorous, light hearted approach

Personalized approach with customer name and cart items

Get Back in TouchPart 3 - Relevancy

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Increase average order value using criteria filtering:

• Basket value campaigns• Package deals• Cross sell options

Get Back in Touch

Commonly Asked Question: Do I have to have to offer incentives?

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Aim to strike a balance between discounts and

profit margins this holiday season

Case Study – Remarketing and Onsite Engagement SuccessDigital Goods Retailer

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Results40%Average Approved Rate

27%Average Click Rate

48%Average Campaign Conversion Rate

$465,000.00Recovered Revenue

KEY TAKEAWAYS

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Stand out with a streamlined, easy-to-use site experience this holiday season #BeyondDisplay #HolidayShopping

Simple changes to CTAs and a healthy dose of #FOMO can be the difference between a cart abandonment and a conversion #BeyondDisplay

The holidays are a time to get back in touch with your customers...especially with well-time, well-crafted emails #BeyondDisplay

#BeyondDisplay

Questions?

VE INTERA CTIVE LTD | 580 HARRISON AVE, SUITE 401, BOSTON, MA 02118 | WWW.VEINTERACTIVE.COM /US

THANK YOU!Join us for our next webinar:

Oct 28 1pm ESTBeyond Display: Surviving the Holidaze

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