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10 tips to build your personal brand in order to grow your sales
JASON McDONALDStringCan Interactive
Innovation. Collaboration. Digitalization.
@StringCanEU@JMcDonaldIntl
linkedin.com/company/stringcan-interactivefr.linkedin.com/in/jasondmcdonald/
StringCan.frWithaMentor.com
Let’s Play on Twitter
Make Money
https://farm1.staticflickr.com/26/61056391_31343afdc6_o.jpg
https://pixabay.com/static/uploads/photo/2014/02/01/18/01/money-‐256319_960_720.jpg https://farm2.staticflickr.com/1316/5145322759_ceeb2d9d9a_o_d.jpg
Customer VC - Jim Goetz
•Innovation •Advantage •Profit / Benefit
https://upload.wikimedia.org/wikipedia/commons/thumb/d/df/Facebook_logo_thumbs_up_like_transparent_SVG.svg/2000px-‐Facebook_logo_thumbs_up_like_transparent_SVG.svg.png
https://pixabay.com/static/uploads/photo/2014/04/02/10/57/thought-‐bubble-‐305053_960_720.png
•Risk •More Work•Looking bad
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•Website • Video • Article (6 months ago)
Your Startuphttps://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif
• Innovation (Benefit)• New Product (Advantage)• Scalable (Profit)
Your Startuphttps://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif
•Most startups Fail • They don’t know how to
work with us • How will I look if this
goes south?
Your Startuphttps://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif
YOU
“I’ve come to learn that my initial investment is more about the person versus the product that I am buying into.”
Daymond Johnhttps://pixabay.com/static/uploads/photo/2015/12/09/22/19/shark-‐1085669_960_720.png
“You never get a second chance to make a first impression”
Mr. Will Rogers
Are Your Personal Search Results Hurting Your Startup Success? 5 Must Answer Personal Branding Questions for Start-‐up Founders
1. Understand what you want to be known for
2. What makes you unique?3. What skills, smarts, or attitude do you
have that will make people want to work with, follow or “friend” you – in real life or online?
4. How can you help others?5. What sort of contribution will make
you feel satisfied?
Who are you?
3 Tips for the US
6. Don’t Focus on where you went to school
7. Your online footprint should be in English
8. US references are worth their weight in gold
8. Focus on learning something new
9. Try and find ways to give back
Networkinghttp://www.publicdomainpictures.net/download-‐picture.php?adresar=60000&soubor=business-‐card.jpg&id=52680
Visibility http://www.forbes.com/sites/shelliekarabell/2016/01/26/french-‐entrepreneurs-‐ready-‐for-‐the-‐us/#10370d131c36
10. Get on stage early and often
Case Study
• Arrived in France - June 2013 • Number of people I knew in Paris – 1• Level of French – I could order dinner
Case Study
1. Understand what you want to be known for
2. What makes you unique?3. What skills, smarts, or attitude do
you have that will make people want to work with, follow or “friend” you – in real life or online?
4. How can you help others?5. What sort of contribution will
make you feel satisfied?
1. Expert in the US Market
2. American, public speaker, very open
3. Affection for France, Belief in the French Tech Scene, Deep Digital Background
4. NextGen, Startups Calling, Promote US / French Business
5. Companies succeed
6. Don’t Focus on where you went to school
7. Your online footprint should be in English
8. US references are worth their weight in gold
6. AmCham Board / ESSEC / CCI
7. French Lessons Twice a Week
8. BNP Paribas
Case Study
Networking 8. Focus on learning something new9. Try and find ways to give back
Visibility 10.Get on stage early and often
Networking 8. I am always asked what I do 9. I love finding people jobs,
clients and partners Visibility 10. Joined Toastmasters
JASON McDONALDStringCan Interactive
Innovation. Collaboration. Digitalization.
@StringCanEU@JMcDonaldIntl
linkedin.com/company/stringcan-interactivefr.linkedin.com/in/jasondmcdonald/
StringCan.frWithaMentor.com
