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© KnowledgeTree 2016
Who’s your audience?
Be Special (-ized)
Repeat, Broadly Measure
4 Keys to Social Selling at Scale
© KnowledgeTree 2016
The average B2B decision team is 5+
people.Source: CEB
Other Priorities
Internal Dynamics
© KnowledgeTree 2016
Identify Where to Invest Next15
• Share messages that win• Avoid low-performing content • Identify winning personae • Identify winning vehicles• Insist on more of what works
© KnowledgeTree 2016
Who’s your audience?
Be Special (-ized)
Repeat, Broadly Measure
4 Keys to Social Selling at Scale