Customer ServiceBY

ANGELA IHUNWEZE(080 33 28 04 53)

Topics

Who is a customer?

Whom do you serve?

Identifying your ideal customer

What is customer service?

Benefits of excellent customer service to overall bottom line

Simple techniques for attracting and getting more customers

Wisdom

Who is a customer?

A customer, also client, buyer or purchaser is the buyer

or user of the paid products of an individual or

organization, mostly called the supplier or seller. This

is typically through purchasing or renting goods or

services.

Who do you serve?

Internal customers; your workers in the business ,

contractors that supply to your organization

External customers; end-users of your organizations

goods and services

Identifying your ideal customer

Understand clearly what you want to sell or the service you render

Identify those who use the services or products you offer through research

Be aware that whatever you sell belongs to an industry

Find out all you need to know about the industry through the associations that are under this industry

Classify all the prospective customers into groups; demographically, geographically, socially e.t.c

Match the consumers groups with your business concept, and see which fits your profile and intended business area of operations?

What is customer service?

Customer service (also known as Client Service) is

the provision of service to customers before, during

and after a purchase

Customer service is exceeding the needs of both

internal and external customers

Benefits of excellent customer service to overall bottom line

Good customer service is the lifeblood of any business. Your business can offer promotions and slash prices to bring in as many new customers as it wants, but unless they can get some of those customers to come back, the business won’t be profitable for long

Simple Techniques for attracting and getting more customers

Identify what they consumer group you are targeting primary needs are and customize what you offer to address those needs

Research the cost effective ways used by your industry to pass that message across of what you are offering

Word of mouth is the fastest way to attract customers especially through satisfied customers, therefore from inception ensure your goal is always to satisfy your target customers

Encourage referrals from your already existing customers

Address complaints as soon as possible, customers who had their complaints addressed become loyal and go on to be advocates

Wisdom

The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise.

THANK YOU