Private & confidential@ ryanghall

Don’t Sell. Build Loyalty

Loyalty?

About Me

Private & confidential@ ryanghall

Erm … No.

!nice agency

?

How?

Private & confidential@ ryanghall

It’s about becoming a trusted partner.

Private & confidential@ ryanghall

It’s not about trickery. It’s about honesty

Private & confidential@ ryanghall

It’s about shifting the mindset from pushing for sale to adding value.

Private & confidential@ ryanghall

We want to come and tell you about our services.

“

”Private & confidential@ ryanghall

We would like to talk to you about the challenges you face

and see if we can help.

“

”Private & confidential@ ryanghall

Support the client by helping to educate them.

Private & confidential@ ryanghall

Staying consistent and constant, whether there is

work or not.

Private & confidential@ ryanghall

Sharing the risk and understanding what is needed to make the client successful.

Private & confidential@ ryanghall

what you doand let it show.

Private & confidential@ ryanghall

It’s the secret sauce for building accounts rather than selling

projects.

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The Manifesto

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Empathy.

1.

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Sophisticated qualification criteria.

2.

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Be passionate, be likeable and listen.

3.

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Be specific in every way.

4.

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Start small and earn trust on smaller projects.

5.

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Offer your most valuable resource. Time.

6.

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Acknowledging resistance.

7.

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Provide advice and honest counsel.

8.

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The 80/20 rule.

9.

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You don’t need this job.

10.

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The Effect.

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Shift your mindset.

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Stick to the manifesto.

Private & confidential@ ryanghall

Embrace better selling.

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Accept this is a long-term sale approach.

Private & confidential@ ryanghall

Longer term relationships.

Private & confidential@ ryanghall

It means achieving success by comfortably grow revenue

in a stable way.

Private & confidential@ ryanghall

Thanks for listening. Any questions?

@ryanghall

Give Your Competitors Some Credit (Sort Of)

nice

!

!

!

!

it’s about being a partner !

!

!

nice