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#ColdEmailTips
How to Email CXOsTips from real world cold emails
Sam LaberDirector of Marketing
@SLaber89
Mark KosoglowVP of Sales@GIDselling
#ColdEmailTips
#ColdEmailTips
Methodology• Take examples from real
cold emails• Emails directed at variety
of different titles• Get down to the “nitty
gritty”• Zoom out and provide
templates
#ColdEmailTips
1. Connections
Idea:Connect with every prospect you’ve booked a meeting with.
#ColdEmailTips
www.linkedin.com
Idea:New VP of sales? Ask if you can reach out to their connections.
#ColdEmailTips
www.linkedin.com
Idea:Someone willing to give a person a recommendation is likely to respond to that person’s name in an email.
#ColdEmailTips
www.linkedin.com
#ColdEmailTips
The Proof
55% Open Rate 12% CTR 27% Reply Rate
Template provided by BraveNewTalent
Question:How can you open up a two-way conversation with your prospects?
#ColdEmailTips
2. Ask for Feedback
Tip:Ask for money, get advice; ask for advice, get money.
#ColdEmailTips
Idea:Point prospects to discussions that would interest them, then prove you are a peer where they live.
#ColdEmailTips
www.reddit.com
#ColdEmailTips
3. Influencers
Idea:Use Topsy to find influencers in subject matter areas quickly.
#ColdEmailTips
www.topsy.com
#ColdEmailTips
4. Integrations
Tip:Use Datanyze Insider to uncover the technologies powering any website.
Free Browser Extension
Tip:Begin with flattery. Prospects will catch it in the message preview.
#ColdEmailTips
5. Flattery
Idea:Prep your flattery and be genuine.
#ColdEmailTips
www.linkedin.com
#ColdEmailTips
6. Pain points
Idea:Google this: ”What does [my target] hate?” to easily find broad reaching pains.
#ColdEmailTips
What do my targets hate?
#ColdEmailTips
7. Dedicated account rep
Improvements1. Flattery2. Connection3. Real results,
validated4. Value stated5. Persistence
promised (now deliver!)
6. “YOU” centric
#ColdEmailTips
Questions?
#ColdEmailTips