© 2016 CareerBuilder

JobsCentral LearningInformation Kit

Prepared by

Kenneth Chan

Business Development Executive

Kenneth.chan@careerbuilder.com

Unique monthly visits and page views

Average Monthly Enquiry Statistics

Higher Education Corporate Training

Average Enquiries 2400 1200

Unique Users making enquiries

495 300

Registered Users Profile

Corporate Users Profile

Marketing Opportunities

Course Listings Course listings are the main draw on our portal. The niche portal serves as a one stop location for visitors to browse a range of courses and make enquiries. For postgraduate programmes with a local buyer decision making process, it can serve as a means to reach out to the prospective student early in their decision making process. We offer premium listings which standout at the top of the search results page. However, these are limited to 3 courses.

Featured Training Provider Logo New partners who come on board the portal will be offered the Featured Training Provider Logo as a means of driving traffic to their listings.

Banner Ads We have a total of 5 banner slots available on our search results page, each slot with a SOV of 20%. These are usually used to promote a new programme or promotions.

Marketing Opportunities (cont.)

Weekly Course Alerts A weekly emailer sent out to our database of users who have opted-in to receive education related EDMs. The course alerts will be customized based on the user’s education preferences and seeks to drive traffic to the JobsCentralLearning Portal.

Articles/Advertorials on Resources Page As a means of priming prospects who are still early in the decision making process, we publish 2 – 3 articles each month with an average of 2200 views monthly.

Electronic Direct Mailers This proactive approach complements the course listings. Often used by our partners to invite their targeted segments to attend course previews or promote new programmes.

Visual AidsHome Page

Visual AidsFeatured Training Provider Logos

Visual AidsSearch Results Page

Visual AidsCourse Description Page

Visual AidsCompany Profile Page

Visual AidsCourse Listings Page

Visual AidsList of Training Providers

Visual AidsSkillsfuture and SDF Filter