MADA Holding

. Telecom Implementation Business Unit Profile

Resourcing for Excellence

The information contained herein is subject to change without notice

. MADA Holding provides customers with new innovative solution, services, professional technical and maintenance services. MADA Holding Solutions supports the enhancement growth need to unique the rapid demands of Service Providers and large enterprise organizations with legacy, contemporary & future generation networks. . MADA Holding Solutions supports the enhancement growth need to unique the rapid demands of Service Providers and large enterprise organizations with legacy, contemporary & future generation Services offering high quality Services for Construction & telecom Services line of Business mapping with offering unique supply all Material & Logistics needs of different Market line of business segments ( Construction , Telecom , Real Estate , Industrial , O&G & Petroleum,………). . MADA Holding offer Services & Solutions understanding the Keen for having alternative sources & professional needs to reduce capital and operating budgets; proving exceptional value; working Closely with our customers to Achieve financial goals

About Us

Management and Values

Management

• MADA Telecom had assembled some of the top notch talent from the top ranks of the telecommunications industry.

• Each individual contributes industry-wide experience in assessing and resolving telecom problems- MADA Telecom management team consists of experienced vocational professionals of the telecommunications industry

Values . We have created a set of values which support and enhance our vision that also guide our

decisions & business initiatives:- • Creative thinking & innovative problem solving. • Operating Business Ethically • Communications and trust as relationships Base, being a dependable and trustworthy

partner. • Grow Business profitability • Safety of our staff with Standardized measures. • Loyalty to the team to ensure success.

Vision and Mission

Vision To become one of the leading Egypt Telecommunications & Construction Services & Supply companies delivering world class quality level of services to Class-A customers.

Mission

To help our customers achieve their business objectives by providing added-value services and solutions, through Partnership model rather than Subcontracting on Technical and Commercial basis & continuous Organizational Development with evolving regional communications market through highly skilled and trained professionals.

4

MADA Group Commitment “Right from the First Time”

MADA Holding - Talent and Agility

5

. MADA Holding had assembled some of the top notch talent from

the top ranks of the telecommunications industry. Each individual

contributes industry-wide experience in assessing and resolving

telecom problems. Technical experts who work closely with our

customers to develop timely and cost effective solutions

. The ultimate measure of our success, and

the key to our growth, is our ability to

understand our customers' goals, to deliver services and products that outperform our

customers' expectations, and to ensure their

loyalty by providing consistent levels of

support

Go to Market TEAM- MADA Org

Field Operation

Project Management

PMO Program Director

Presales & Cost Analyst

Engineering Manager

Program Management

Project Managers

Outsourcing Project

Management

Accredited Subcontractors

Quality & Supervision

HR & Admin. Finance Supply

Chain

Business Development

,Account Management

& Sales

Operation Management

& PMO

GM

H&S

MADA Telecom – Services Portfolio

Services • Outsourcing professional teams staff • Network deployment projects • Telecommunications Implementation & Integration • Data Centers & Server Rooms • Optical Networks & Cable Installations Communications • BTS Site Build for Mobile Networks • Wireless Networks And 3G Data Offloading Microwave

Transmission • Structures • Project Management • De-install / Install Services • Energy • Renewable Energy applications • FO Projects Implementation • Consultation & Training

Full Turnkey Services

RF and Transmission Planninga

Site Acquisition, Permit and Survey & Design

Site Preparation and Construction

Telecom Equipment Installation and

Commissioning

Integration and ATP

Program Management

Line of Business “Services Offering Outline”

Integration

Services

Planning & Design

Installation,

Commissioning

Turnkey Services

Program

Management

Systems Integration

Planning

Services

Training

RF Planning

Optimization

IT Security

IP Auditing / Security

Data Center planning

Fu

ll

Turn

ke

y

Se

rvic

es

Customer

STRATEGIZE Solutions

1 REALIZE Implementation

2

System Integration

Program Management

Trial – Controlled Introduction

EXTEND Support

3

Go-to-Market

New Service Uptake Monitoring

Training

Business Assessment / Modeling

Network Evaluation

Solution Design

Implementation Plan

Managed

Services

Out-Tasking

Out-Sourcing

Build, Operate,

Manage/Transfer

Hosting Services

OSS Services

1. Take advantage of the cost-advantages!

The same services with the same level of quality are offered

with Tawasol Academy for a much lower cost!

2. See an increase in your business

Another benefit of outsourcing is seeing a big increase in your

profits, productivity, level of quality, business value,

business performance and much more.

3. Save Big!

One of the benefits of outsourcing is that you can save on

every aspect of your business and increase your profits.

When you outsource, you can save on time, effort,

infrastructure and manpower.

4. Get access to specialized services

By outsourcing you can get expert and skilled services. This

benefit of outsourcing has been the key reason why

several outsourcers opt for outsourcing.

5. Concentrate more on your core business

One of the benefits of outsourcing is that your organization will

be free to concentrate on your core business. By

outsourcing all your non-core functions, your employees

can be put to better use and you will be able to see a

huge growth in your core business.

Managed Services

Operations Management

Project Director, Procurement and

Finance

Network

Planning and

Seizing

Sites Rollout, Telecom

Installation &

Quality

Check

Operation

and

Maintenance

(FLM, Level-2,

…etc)

Detailed Service Level Agreement and Key Performance Indices will

govern the Out-Tasking / MS module

Project

Management

and

Resources

Management

Managed Services

Approach

• Individual Outsourcing

– Fixed overhead per Resource (for long

duration)

• Team Outsourcing or Rental

– Fixed rate per Month per Team (for short

duration)

– Out-Tasking of special tasks e.g.:- Site

Acquisition management

Outsourcing Module

Our Training Services

includes

Technical Training

Technology / IT

Training

Soft Skills Training

Project Management

Training

Tailored Training for

specific topics and Team Building Events

Training Module

Fiber Optic Implementation

MADA Holding - provides professional product installation and

implementation services for many of our products. If you need a simple fiber

optic cable routed from one telecommunications closet to another, we will

do it. If you need a custom fiber optic assembly fusion-spliced to your

existing system onboard a plane, ship, or UAV, we will do it. However

complex your fiber optic project is.

MADA Holding – TI BU has the expertise and resources to install your custom

solution, ensuring your fiber optic investment is quickly, safely, and properly

implemented.

MADA Holding - provides end-to-end Professional Fiber

Optics infrastructural / engineering turnkey services; Our

offerings include premise & OSP Long-Distance Fiber Optics

turnkey projects implementation, Optical Fibre Cabling

(OFC), Network Design, Installation (OSP and Premise), Fiber

Optics Network maintenance, Emergency Restorations among others.

. Supply Chain Business Unit Material & Tools Supply Facilities

. Supply Chain Business unit Including Supply of Material & Tools Categorized as Follows:- -Telecom Implementation Material –Including the following Sections:- A. Cables Section ( Power Cables + Earthing Cables + Data Cables). B. Power Accessories Section.( Trembles, Sockets , Switches,…). C. Electrical DB Section D. Roxectic Section E. PVC & PVC Accessories Section F. Steel Accessories Section G. Ducts Accessories Section B.Tools ( Installation, Special tools ,H&S….). C. OSP Material ( Fiber Cables with Tailored Own products Suiting Telecom Requirements, Patch Cords, ODF).

. Supply Chain Business Unit Manufacturing Facilities

- Ongoing Production Expansion Established in 2014, MADA Factory, the manufacturing subsidiary of MADA, offers cost effective and customized telecom components to enhance its turnkey capabilities in cellular communications.

- Located in 6th of October City, Egypt, MADA Factory is staffed by a team over 10 experienced professionals who provide necessary infrastructure components according to client specifications and requirements.

- In addition to building standard, tubular and angular masts and short towers of various heights , MADA Factory manufactures site accessories, such as fences, gates & gates and special design towers.

- MADA Factory began 2014 by introducing a new range of Steel Structure Product as Well as Cable Management

System Product that can be used for almost any type of telecom Sector , Construction Sector & Power Sector around the world due. Compatible with the different weather conditions and particularly cost effective, this offers a much-needed solution for speed installation of cellular base stations. The lightweight and modular construction makes it ideal for both rooftops and ground level locations.

- MADA Production Lines includes:- - Telecom Celluer Towers - Steel structures with all types of It. - Cable Management System Product ( Cable Tray – Cable Ladder - Cable ladder trays). - Tailored Steel , Almunim & Stainless Steel product

. Supply Chain Business Unit

Warehousing , Fleet Management Service

. MADA is Offering Complete Warehousing , Delivery & Logistics Services including the following Main Business Lines :- - Inspection and Quality Assurance - Material Packing and Handling - Supply Sourcing - Delivery and Transportation - Inventory Management - Storage and Warehousing - Fleet Management Service for Both ( Light Cars & Heavy Cars)

MADA PM Services

Project Management & Training

Telecom project management

We offer turnkey contract services for building construction or refurbishment for Data Centers,

Offices and Shops.

- Our Expertise covers

• Site acquisition and building permit

• Architectural design

• Engineering

• Project management

• Civil works

• Plumbing

• Heating, ventilation and air conditioning with close control

• Fire detection & extinction

• Technical rooms

• Cable networking.

We can also provide supervision for the implementation of various telecom projects, our clients

taking benefit of our large experience and knowledge in the telecom field.

Supply Chain Service Facility Management

Facility Management MADA large capabilities and long experience in maintenance in addition to its extensive network of offices in the countries it operates it makes it the excellent partner to manage your office building, your branches, your residential compound or any other facility. We offers both hard and soft services to our client to meet their expectation and ensure best performance, stability, reliability of the provided service as well as the comfort and security of the facility occupants and the reliability of the different equipments. In addition, MADA provides the external management of all clients' services that are not specific to its core business activity including data management, catering, distribution and others. Due to our extensive operation's network we offer the highest response rate in the market in addition to our edge in maintaining all types of telecom equipments.

. Hard Services

- Electrical engineering - HVAC - Telecommunications - Network management - Fire alarm and fire fighting systems - Refrigeration technology - Energy management - Process, measuring & control technology - Building automation - Civil engineering - Architectural maintenance - Water and sewage treatment

- Consulting services in cleaning - Security and risk control - Air tubes cleaning and disinfection - Landscape - Boilers, generators and kitchen equipments - Water and fuel tank cleaning - Pest control

. Soft Services

MADA Telecom - Customer Base Over 15 Years

In Egypt, MADA Founder has strong credibility with leading vendors and operators

Service

Full Turnkey Services

Client Operator Scope

- technology: 2G / 3G – Vendor: Huwaei and

Ericsson & SIA

- Provided full Turnkey Services including Site Acquisition, civil work and Telecom Deployment for more than 100 sites in Egypt

Region

Full Turnkey Services

- technology: 2G / 3G – Vendor: Huwaei and Ericsson

- Provided full Turnkey Services including Site Acquisition, civil work and Telecom Deployment for more than 100 sites in Egypt

All Regions

Full Turnkey Services

- Provided full Turnkey Services including Site Acquisition, civil work and Telecom Deployment for more than 150 sites in Egypt in addition to more than 1,000 Telecom rollout sites

All Regions

Full Turnkey Services

- Technology: 2G / 3G – Vendor: Ericsson

- Provided full Turnkey Services including Site Acquisition, civil work and Telecom Deployment for more than 500 sites in Egypt (mainly Telecom Scope),MW,Modernization,2G,3G Expansion, Outsourcing, Telecom and CW clean up

All Regions

Full Turnkey Services

- technology: 2G / 3G – Vendor: Nokia Siemens

- Provided full Turnkey Services including Site Acquisition, civil work and Telecom Deployment for more than 300Telecom sites in Egypt,3G,Upgrade,E2E

All Regions

Full Turnkey Services

-Technology: SDH/WDM – Vendor: ALU

- Provided Implementation Services for

All Regions

In Egypt, MADA Founder has established strong credibility with leading vendors and operators

In Saudi, MADA Founder has a successful experiences in all regions

Service Client Operator Scope Region

Full Turnkey Services

- technology: WiMax – Vendor: Motorola

- Provided full Turnkey Services including Site Acquisition, civil work and Telecom Deployment for more than 60 sites

Jeddah, Riyadh & Meccah

Full Turnkey Services

- Technology: 2G /3G/WiMAX– Vendor: Nokia Siemens Networks

-- Provided Telecom Provided full Turnkey Services including Site Acquisition, civil work and Telecom Deployment for more than 60 sites

Dammam & Eastern Region

References in other regions/customers….

Service Client Operator Scope Region

Full Turnkey Services

- technology: 2G

-Provided full Turnkey Services including Site Acquisition, civil work and Telecom Deployment for more than 100 sites in Sierra- Leone

-Sierra- Leone

THANK YOU

MADA is Your Real Partner to achieve your Business Goals

Resourcing for Excellence