Sales Pipeline in Marketing Campaign Engages Customers by Social Media

So, we set the goal in our product sales. Just determine the number of product to sell as target. Get the market place where we sale the product: checked. We get the point of customer enthusiasm. How do we get there, adhere to our sales campaign?

A well planned lifecycle marketing campaign is like a pipeline which takes intrigued readers and carries them along until they’re eager to buy. But also like a pipeline, campaigns can have leaks. Strengthen our email program to plug leaks and avoid unsubscribes and lost sales. Repeat the product offering by renewing the offers. They will memorize our product as well if we present it as captivated branding.

Sales pipeline, as its term is underlying principles of the sales process are:

Initial contact Qualification

Meeting

Proposal

Close

which in many cases not clearly documented as only five steps. The sales process defines the steps to take and best practices to pay attention to when selling to customers or clients. Each sales step describes the tasks and deliverables that need to be accomplished in order to

take the deal to the next stage in the sale. This could be seven or more (include research, evaluation and negotiation.  

Let's get through the sales campaign! Capture the customer preferences on topics, products and frequency. Segment the database. Make those offerings very attractive. How to, insights and promotions are important to explain. Make it easier! Let them choose e-payment! Finally, they could still keep in touch of being engaged. They then choose Amazon. It's a good news.  

Then, we choose one or several social media to get "customer ambience" by clicking "subscribe". But we still have one question: Will they keep being engage? Actually, there is no single definition for the concept of customer engagement. Even though social media platforms usually present engagement in terms of level of interaction between the brand and the fan base, it is in fact a more complicated concept comprising three distinct dimensions: behavioral engagement (actions), emotional engagement (feelings) and cognitive engagement (thoughts). These three dimensions are also expected to play different roles in the overall process of engaging a customer with a brand on social media. It is believed that a number of different factors may be driving the customers to engage with a brand on social media and a number of different outcomes can be expected dependent on the type of engagement.

In order to best utilize the effects of engagement, it is important to focus on engaging the customer both emotionally and behaviorally, which means that the communication on social media should both excel in emotional appeal, and encourage various forms of interaction with the brand. However, they should always keep in mind that customers have limited resources and don’t wish to spend too much time and effort on their brands’ fan pages, and thus any strategy that doesn’t consider this issue may not bring the desired outcome or even may result in a boomerang effect.

People sometimes get bored of same buzzed things on their screen. Just have a little faith of selling other product to the same people at the same time, but don't do it too frequently. Yeah, we have another "brand new" brand to sale.