www.RivalIQ.com@tamccann

Digital Marketing Analytics with a Competitive Edge

T.A. McCann, Founder

Tools and hacks for salespeople

January 2015

www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann

About me

●Entrepreneur

●Investor/advisor

●Productivity geek (sales, marketing...)

●tamccann.com/tools

●@tamccann and @RivalIQ

www.RivalIQ.com@tamccann 3

“Your success is directly correlated to the size and

strength of your professional network”

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The social address book

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But wait, there’s more – de-duplication + sync to my iPhone + Card

scanner

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Auto-enhance your list…with social data

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http://buff.ly/17gp4KE

www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann

How we do “connected customer” (CRM)

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Add rich contact data

+ virtual assistant

Deep user profiling and

understanding

Ongoing pipeline/CRM

management + email

Automated and personalized

messages (group)

Specific product feature usage

Master product and

user database

Admin

Hot List

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The Rival IQ “hot” list

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Who are your focus companies (competitive, comparative…?

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Learning from others…

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What content matters (from where and from whom)?

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Learning from others…

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Who is driving the conversation (influencers)?

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Learning from others…

www.RivalIQ.com@tamccann

Digital Marketing Analytics with a Competitive Edge

Thank you!

Tweet @tamccann or @RivalIQ and get 25% off for 3

months