What Your Sales Reps Won't Tell You: SFPC 2014

2014 Sales Force Productivity Conference

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15-17 September, Atlanta, Georgia

Sales Force Productivity

Conference 2014

What Your Reps Will Never Tell YouDavid KerrCOOTinderBox


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David KerrCOO

TinderBox


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Agenda

• By the numbers

• Data age – measure everything

• What your reps will never tell you

• CSO study

• SMA research

• Tools & Problems

• CRM is back office

• User Centric & Prospect Engagement

• What your reps will never tell you

• Trends in sales effectiveness

• Best-in-class sales organization practices


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719-266-2837


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By the Numbers

5,000,000+

200,000+

25,000,000+

50%

25%

35%-50%

70%


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Are we measuring the right things?


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What Your Reps Will Never Tell You

• Bad news

• Accurate stage forecasting

• Authentic activity

• Prospect engagement

• Where their time is spent

• What they need to close more business

• Opportunity legitimacy

• True path to quota


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OOPS!


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Sales Management’s Biggest Problems

• Closing Deals in the Expected Timeframe

• Prioritizing Opportunities

• Competitive Differentiation

• Understanding the Customer’s Buying Process

• Aligning Your Solution with Customer Problems

• Generating Accurate / Effective Proposals

--CSO Insights 2013


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How Sales Reps Spend Their Time

• Reps spend less than 36% of their time actually selling

• Nearly 40% of their time on admin & post-sale tasks

• Lost revenue through sales process inefficiency


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Top 3 Areas to Increase Sales Effectiveness

1. Improve immature sales methodologies and processes

2. Increase the ability to attract, retain and grow sales talent

3. Drive tangible business outcomes from sales technology

--CSO Insights 2013


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Effectively Measuring the Sales Process

29%

38%

62%

Importance Effectiveness Ability to Measure

29%

Ability to Measure


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Measuring Sales Process Effectiveness

Salesperson productivity

Selling activity “quality”


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Drowning in a sea of technology opportunity


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Prospect Engagement


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Being User Centric is Disruptive


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Challenge

Transparency & Collaboration

Listen, coach and inspire sales team

Selling is a team sport

User Centric Technology

Focus on sales team and prospect not management

Prospect Engagement

Use technology and techniques that provide for collaboration

Adoption

Focus on user centric technologies and process


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Q and A

Please remember to speak intothe microphone – we’re recording!


Thank you!

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15-17 September, Atlanta, Georgia

Sales Force Productivity

Conference 2014