AAAS Convening

Potential add-ons: General/Discreet AffectPsychological distance

Our Working model …

Strategy

This material is based upon work supported by the National Science Foundation (NSF, Grant AISL 14241214-421723. Any opinions, findings, conclusions, or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the NSF.

AAAS Convening

F2F Mediated Online DirectDid not engage (0) 59% 45% 59% 58%Once (1) 5% 19% 5% 14%2-5 times (2) 14% 25% 14% 19%6-11 times (3) 6% 7% 6% 4%About once a month (4) 6% 3% 7% 3%Multiple times per month (5) 6% 2% 6% 2%Once a week or more (6) 5% 1% 5% 1%

Past engagement (Range 1-6)Mean 2.66 2.09 2.32 1.87SE .05 .05 .05 .04

Engagement Willingness (Range 1-7)Mean 5.63 5.14 3.98 5.25SE .06 .05 .06 .05

N = 1080

Past engagement (Previous year)

AAAS Convening

  F2F   Media    Online    Sig.  X SE   X SE   X SE   Dif.General AttitudeWorthless:Valuable 5.75 .07 a 5.63 .07 a 4.98 .07 b **

Useless:Useful 5.73 .06 a 5.50 .08 a 4.89 .07 b **

Harmful:Beneficial 5.71 .06 a 5.63 .07 a 5.11 .07 b **

Unenjoyable:Enjoyable 5.64 .07 a 4.99 .08 b 4.56 .08 c **

Unpleasant:Pleasant 5.57 .07 a 4.87 .08 b 4.51 .08 c **

Perceptions of the PublicHave little knowledge about science 4.92 .07 4.98 .08 4.73 .07Have reasonable expectations of science's ability to solve problems 4.59 .07 a 4.55 .08 a 4.28 .07 b

**

Treat you with respect 5.88 .05 a 5.47 .06 b 4.92 .07 c **

Listen to what you have to say 5.49 .05 a 4.93 .07 b 4.63 .07 c **

Notes: * p < .05, **p < .01 (F-test), Range: 1-7, n = 1080 (~350 per condition).

General attitudes

  F2F    Media   Online   Sig.  X SE   X SE   X SE   Dif.Societal GoalsGetting policy makers to use scientific evidence 6.34 .05 6.43 .06 6.36 .05Helping ensure our culture values science 6.15 .06 6.09 .07 6.17 .06Helping people use science to make better personal decisions 5.59 .07 5.47 .08 5.41 .07Obtaining adequate funding for scientific research 5.52 .08 5.65 .07 5.53 .07Getting more young people to choose scientific careers 5.29 .07 5.19 .07 5.25 .07Helping to diversify the STEM workforce 5.05 .07 5.08 .08 4.97 .08

Personal GoalsIncreasing the impact of research 5.87 .06 5.83 .07 5.76 .06Fulfilling a sense of duty to society 5.72 .06 a 5.78 .07 b 5.55 .07 ab *

Personal enjoyment 5.13 .07 a 4.65 .09 b 4.76 .08 b **

Meeting other scientists 4.10 .08 3.99 .09 3.97 .08Obtaining research funding 4.09 .09 4.24 .09 4.11 .09 Notes: * p < .05, **p < .01 (F-test), Range: 1-7, n = 1080 (~350 per condition).

Engagement goals

F2F   Media   Online   Sig. X SE   X SE   X SE   Dif.Helping to inform people about scientific issues 6.20 .04 a 6.27 .04 a 6.09 .05 b *

Getting people interested or excited about science 5.98 .05 a 5.90 .05 ab 5.75 .06 b **

Defending science from those who spread falsehoods 5.77 .06 5.95 .06 5.90 .06Showing that the scientific community cares about society's well-being 5.71 .05 a 5.74 .06 a 5.44 .06 bDemonstrating the scientific community's openness and transparency 5.48 .06 5.55 .06 5.43 .06Showing that scientists share community values 5.29 .06 a 5.18 .07 b 4.94 .06 b **

Framing research implications so members of the public think about a topic in a way that resonates with their values

5.25 .07 5.25 .07 5.14 .07

Hearing what others think about scientific issues 5.15 .06 a 4.90 .07 a 4.84 .06 b **

Showing the scientific community's expertise 4.86 .07 4.92 .07 4.83 .07

Notes: * p < .05, **p < .01 (F-test), Range: 1-7, n = 1080 (~350 per condition).

Engagement objectives