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Bayes 7) Classify using cross validation: 4-fold WEKA Results Resampling: 10% increase in precision 6% increase in accuracy Overall, 82% correctly classified The tools Semantria: range between -2 and 2 TheySay: three percentages for negative, positive & neutral Google Prediction API: three values for negative, positive & neutral WEKA: percentage of correctly classified Evaluation Tool Accuracy Commercial Tools Semantria 51.09% TheySay 68.61% Non-Commercial Tools Google Prediction API 72.25% WEKA 82.35% Evaluation Tool Kappa statistic F-measure Semantria 0.2692 0.550 TheySay 0.3886 0.678 Google Prediction API 0.2199 0.628 WEKA 0.5735 0.809 Evaluation Evaluation 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 Negative Neutral Positive PrecisionValue
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JULY13
SOCIAL MEDIA MARKETING ROADMAP
BY: VALERIE JOY DEVEZA
VALERIE JOY DEVEZA
SOCIAL MEDIA MANAGER
Most of us think we should have a social media presence today..
You want to do it..
You think you need it..
You want to do it..You think you need it..But the problem is..You don't know where to start!But the problem is..
You want to do it..You think you need it..But the problem is..You don't know where to start!You don't know where to start!
Today, I’m going to share with you a step by step guide on how to get your social media strategy
started.
ARE YOU GUYS READY?
DEFINE YOUR PURPOSE AND GOAL
Without proper goals and objectives in mind, measuring success is obviously
impossible.
SEO SPEAKER
PURPOSE AND GOAL
BRAND AWARENESS
PROVIDE SEO INFO AND RESOURCES
ENGAGE COMMMUNITY TO OFFLINE EVENTS
Make alist, then trim down to what you can focus on in the next 3-6 months.
CREATE A BUYER PERSONA
Buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
DETAILS MATTERROLE INDUSTRY PERSONA
L BACKGROUND
SHOPPING PREFERENCE
WATERING HOLES
Entrepreneur
Tech Industry
40-60 married, with/without kids
How do they prefer to interact?
Publications or blogs they read.
SET METRICS AHEAD OF TIME
METRICS METRICS ON THE WALL. WHO’s THE VAINEST OF THEM ALL?
SEO SPEAKER
PURPOSE AND GOAL
BRAND AWARENESS
PROVIDE SEO INFO AND RESOURCES
ENGAGE COMMMUNITY TO OFFLINE EVENTS
KPI VISITS # OF DOWNLOADS
VISITORS LOYALTY
ASSESSMENT
COMPETITOR ANDINFLUENCER ANALYSIS
SET YOUR TARGETS.
SEO SPEAKER
PURPOSE AND GOAL
BRAND AWARENESS
PROVIDE SEO INFO AND RESOURCES
ENGAGE COMMMUNITY TO OFFLINE EVENTS
KPI VISITS # OF DOWNLOADS
VISITORS LOYALTY
TARGETS 10,000 VISITS PER MONTH
120 DOWNLOADS PER MONTH
45% REPEAT VISITORS
OUTLINE THE CHANNELS YOU'LL USE
BE TACTICAL
BUILD OUT YOUR DAILY PLAN OF ATTACK INTO DAILY AND WEEKLY TO-DO’S
TWITTER:ACTION TYPE
DETAILS HOW OFTEN
METRICS TIME AND DAY OF THE WEEK
TOOLS
Community Engagement
Comment, Favorite, or Retweet Relevant tweets
5-10 times a day
% of feedback and engagement
1 hour Commun.itSumall
Promotional tweets
Schedule tweets that goes directly to a Landing pages
Ongoing # of Downloads
30 minutes per week
Google Analytics, goo.glBit.ly
TRACK, MEASURE & ANALYZE
SEO SPEAKER
PURPOSE AND GOAL
BRAND AWARENESS
PROVIDE SEO INFO AND RESOURCES
ENGAGE COMMMUNITY TO OFFLINE EVENTS
KPI VISITS # OF DOWNLOADS
VISITORS LOYALTY
TARGETS 10,000 VISITS PER MONTH
120 DOWNLOADS PER MONTH
45% REPEAT VISITORS
SEGMENTS TRAFFIC SOURCES
DOCUMENT TYPE /GEOGRAPHY
1,2,3+ BUCKETS
