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Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
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Becoming a Blog and Social Media Entrepreneur
Jane5e Toral h5p://www.digientrepreneur.com
h5p://www.digitalfilipino.com
h5p://www.e-‐commercephilippines.com
h5p://www.blog4reviews.com
Photo credit: PinayAds.com
Content
Community
Capacity building
Commitment
ConFnuous Research
Cost-‐effecFve
h5p://www.searchprofileindex.com
h5p://www.adinteresFng.com
h5p://www.homebasedelite.com
3 Market Needs
Low-‐cost but effecFve website Rank in search engines
Tap social media
Very few service providers……
SITE LAUNCH STEP #1 RESEARCH
h5p://www.google.com/insights/search
Find out compeFFon through search engine.
Search engine is a reputaFon engine.
SITE launch Step #2 Structure / OpFmize
• About the site • Company index • Categories
– Cat1 • Photo • DescripFon • Company info
• Keyword: category, company name
• Sidebar – Facebook page – Twi5er – Slideshare – Archives – Ads – About author – News
h5p://www.halalcerFfiedfood.com launched August 10.
SITE Launch STEP #3 CAMPAIGN
Where?
• FREE – Twi5er – Facebook – Blog
• Paid – Blogs – Google Adsense
Tap bloggers & linkera^ to promote what you do.
SITE Launch STEP #4 MEASURE
Monitor your ranking. (results as of August 11)
Listed -‐ Search results
#5 Calibrate!
• Control search engine results • What people say about you
• Learn how to read trends • Know what your compeFFon is up to
There is no excuse why you don’t know.
All channels will be social
We don’t believe in hypes.. (we trust friends more)
TV PRINT POS CRM
digital digital digital digital
social social social social
h5p://bit.ly/jaysonbiadog
Passion to compete and win!
A successful Digital PR
• People will search for you. • People will write about you. • People will share you.
Book reference: Brains on Fire
What is a blog post campaign?
• Get bloggers to write about you – Press release
• Pros: fast disseminaFon • Cons: copy-‐paste; no pick-‐up
– Meet blogger (group or one-‐on-‐one) • Pros: ge^ng to know personally • Cons: pick-‐up (messaging / value challenge), cost
– Paid post • Pros: flexible on budget; message-‐focused, support SEO efforts
• Cons: search engine pick-‐up, reader pick-‐up
Designing a blog post campaign
• ObjecFve • Type of write-‐up desired – Buzz – Website review – News release
• Messaging tone – PosiFve – NegaFve – Neutral
• Keywords – Word or Phrase – url or link
• Photos • Video • Amplify
– Twi5er – Facebook – Foursquare
Measuring effecFveness
• Sales conversion – Click tracking – Coupons
• Visits • Search engine ranking • RecommendaFons
– Like – Retweet – Bookmarks
• ConversaFon generated – Comments
Bloggers & Social Media Users as Social influencers
• People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiFonal influencers (peers)
Source: Social Media MarkeFng for Dummies (Shiv Singh)
Blog Entrepreneurs
• Content development & site building • Traffic & conversion
• Amplify, engage, & create movements
• CreaFve & compeFFve
Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
Lessons learned
• Not a one Fme effort – Web presence and compeFFon tracking (monthly if possible)
– Constantly look into new resources – real – not canned
• Experiment (TEFCAS by Tony Buzan – refer to slide 19)
h5p://digitalfilipinocom.ning.com
h5p://digitalfilipino.podomaFc.com
h5p://slideshare.net/jane5etoral
Thank you!
We hope you can join the program h5p://www.digientrepreneur.com
See you online
h5p://facebook.com/jane5etoral h5p://slideshare.net/jane5etoral
h5p://twi5er.com/digitalfilipino
h5p://store.ovi.com/content/116986
