Facebook Business Pages – What You Need to Know

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Who we are

Hall Internet MarketingPortland, MaineIn business over 13 years@hall_webFacebook.com/hallweb

Amanda O’BrienVP of Marketing@amanda_pants

Got Questions?

• Use GoToWebinar “Ask a Question”

• Twitter with @hall_web

• Email amanda@hallme.com

Who is on Facebook?Over 900 millions users –

1 billion by EOY1 out of every 5 page views20 minutes spent per visitGoing public this month

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http://www.trendhunter.com/trends/facebook-2012-infographic

Your customers are probably on FacebookYour customers are probably on Facebook

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Facebook Business Pages

http://www.facebook.com/pages/create.php

Fill out as much information as you can

Have more than one administrator

Create a social media/Facebook policy

Have a plan

Plan out content, think about frequency

Turn personal profile into page http://www.hallme.com/blog/how-to-turn-your-personal-facebook-page-into-a-business-facebook-page/

Custom URL

http://www.facebook.com/username/

Makes sharing easier

Cannot change once confirmed

New Timeline

Cover imageNo more landing tabsCustom tabs and thumbnailsMilestonesPin PostsHighlight postsPersonalizedMessaging pages

Cover images

BIG 851x315 pixelsMost viewed piece of layoutNot ad space•No contact information•No calls to action•No ‘like this page’•Price or purchase info

More: http://www.hallme.com/blog/what-you-need-to-know-about-facebook-cover-images/

Pin images and highlight images

Pin stories to the top for 7 daysHighlights take up the full width of your page•Links•Photos•Videos•Events

Posts by others

Top right of page

Expand to view more

Able to remove

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Delete bad comments

Could make your problem worse

Opportunity to set the record straight

Have a plan – what is acceptable?

Record deleted comments

More: http://www.hallme.com/blog/should-you-delete-bad-facebook-comments/

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EdgerankEdgerankAlgorithm for what shows up on Facebook

Some content weighed more than others

More interaction = stays on pages longer

Want more likes and comments

Facebook EdgeRank formula is Affinity x Weight x Time Decay.

What gets the most likes?

Photos and videosRequest interaction – ask questions who, what, when but not whyShare other people’s content

Creating content

Integrate with other marketing

Have a schedule

Preplan content

Use your website content

Photos and videos

Mix it up

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Integrate with the rest of your marketing

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Automatic content push

Facebook public

Wants content created on Facebook

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http://blog.hubspot.com/blog/tabid/6307/bid/32124/Facebook-Content-Published-Via-Third-Party-Tools-Suffers-67-Fewer-Likes-New-Data.aspx

What not to do

Be repetitive Say the same thing but differentBe sporadicTalk about yourselfOne way communication

http://www.addletters.com/pictures/bart-simpson-generator/2571274.htm

Facebook Advertising

Create highly targeted ads

Inexpensive

FB page or website

Bad press – test

Awareness, growth, conversion, engagement

More: http://www.hallme.com/webinars/getting-started-with-facebook-ads-210.php

K.I.S.S.

What do people who like your page like?What are their needs?What are your top customers interested in?

Insights

Likes, Reach, ViralityPopular contentExport dataPage Insights Guide [PDF]Negative feedback

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http://bas345.deviantart.com/art/Keep-Calm-It-s-Only-Facebook-210505457

Insights

Things you can measure

•Traffic data•Fan/follower data•Interaction data•Content performance•Social Media: Is Any of This Working?

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Measuring Social MediaMeasuring Social MediaMeasure It

Learn MoreTwitter: @Hall_Web

@amanda_pants

• Blog – http://www.hallme.com/blog/social-network-marketing/• Webinars – http://www.hallme.com/webinars

• 5/22 – Use Analytics to Drive More Business• 6/5 – Selecting a CMS That is Right for Your New Website

1-877-425-5932 (HALL-WEB)amanda@hallme.comFacebook.com/hallweb

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