Cuvintele au putere

Razvan Deaconescurazvan.deaconescu@cs.pub.ro

InfoEducat, ie 2017 (Galaciuc, Vrancea)

3 august 2017

Sa vedem s, i sa ascultam

World of Warcraft: Wrath of the Lich King trailer:https://www.youtube.com/watch?v=BCr7y4SLhck

Napoleon dixit

A man does not have himself killed for a half-pence a day or for apetty distinction; you must speak to the soul in order to electrify

him.

Napoleon Bonaparte

Sa vedem s, i sa ascultam

V for Vendetta: The Revolutionary Speech:https://www.youtube.com/watch?v=KKvvOFIHs4k

Esop dixit

povestea cu limbile

Cuvinte

gri vs. sur vs. cenus, iu

https://s-media-cache-ak0.pinimg.com/736x/6c/54/e6/

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Unde folosim cuvinte?

conversat, ii, s, tiri, anunt, uri, articole, esee

citate, slogan-uri, literatura, discursuri, dezbateri

Cuvant scris, cuvant vorbit

I scriere vs. vorbire

I mai multa putere are cuvantul vorbit

I De ce exista cuvant scris?

I citit ce a scris cineva, ascultat ce zice cineva, urmarit cand s, icum zice cineva

Tipuri de limbaj

verbal, para-verbal, non-verbal

People discard what they hear in favor of what they see.

Ca sa-l citam pe Barack Obama

You know I’ve got to talk about Donald Trump, right?

I 8% fapte, dar prinde

I nepregatit, neinformat, fara viziune, fara o pozit, ie politicaconsecventa, dar prinde

I Cum?I cuvinte simpleI agresivitate s, i dominant, aI set the agendaI lucreaza pe psihic/emot, ie (Scott Adams: 4D chess)

Ce nu e bine aici?

http://www.imediaethics.org/wp-content/uploads/2015/12/lovetrumpshate.jpg

Controlul conversat, iei: rolul cuvintelor

suporter Hillary Clinton (0:13:08):https://www.youtube.com/watch?v=LibRNYJmZ-I&t=788s

Fere libenter homines id quod volunt credunt.

Gaius Julius Caesar

I argumentele factuale pot fi folosite doar ın anumite situat, ii s, ipentru un anumit tip de public/interlocutor

I ın mai multe situat, ii merg exprimari de controlpsihologic/emot, ional

Controlul conversat, iei: Dincolo de cuvinte

I controlul linis, tii

I pauze

I vorbit mai put, in

I vorbit rar

I vorbit mai tare

I ruperi de ritm

I calm

I pozit, ie relaxata

I detas, are

I sa pari ın control, controlul emot, iilor

Ronald Reagan: The Great Communicator

Age Issue: https://www.youtube.com/watch?v=LoPu1UIBkBc

I Was a Democrat: https://www.youtube.com/watch?v=yZMafGzDJdo

Reframing

Tyrion Meets Shagga: https://www.youtube.com/watch?v=BDwIDH9rFWo

Robb Stark and Jaime Lannister: https://www.youtube.com/watch?v=duWi6FR6PGw

Ce s-a ıntamplat aici?

Daenerys Meets with Tyrion and Jorah:https://www.youtube.com/watch?v=zikSq-QiA7U

flipping the script

Agree and Amplify

es, ti cam ipocrit

es, ti cam scund

es, ti cam copilaros

vorbes, ti cam repede

Defectele ca armura

Let me give you some advice bastard. Never forget what you are.The rest of the world will not. Wear it like armor, and it can never

be used to hurt you.

Tyrion Lannister (to Jon Snow)

Limbajul corpului / Body Language

limbajul non-verbal

corelat cu mindset-ul (starea s, i percept, ia mentala)

oamenii ,,te miros”

Cum ajungi la public/interlocutor?

I creare (cuvinte) vs livrare (discurs)

I grija la public, mindset adecvat

Un discurs este o discut, ie cu cineva, ın care acel cineva este foarteimportant.

Andrei Ples,u

I keep it simple

I autenticitate / convergent, a: fake it until you make it

I percept, ie

I emot, ie vs. informat, ie: what Napoleon said, docere, movere,delectare

I ideile/informat, iile concrete ne arata drumul, emot, iile neımping ınainte

Cum nu ajungi la public?

Sunt ıncantat de s,ansa de a conduce Microsoft Romania. Noul valde inovat, ii din produsele, serviciile s, i solut, iile Microsoft s, i

performant,a echipei locale sunt ingredientele ce ne vor permite savalorificam oportunitat, ile extraordinare de cres, tere, cu acelas, i

angajament pentru succesul client, ilor s, i partenerilor nos, tri.

Spusul de poves, ti / Storytelling

Ce urmares, ti ın story telling?

demo

Mana ıntinsa care nu spune o poveste, nu primes, te pomana.

Pavel Puiut, (Filantropica, 2002)

Cuvinte, poezie, emot, ie

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Vorbit bine

mapa, logare, caracter, creere, sa creem, librarie, a compresa

I the right words (verbal)

I the right tone (paraverbal)

I the right posture (non-verbal)

I the right frame: mindset, storytelling, convergent, a(non-verbal)

Cum ajungi la scris s, i vorbit bine

citit, citit, citit

My mind is my weapon. My brother has his sword, King Robert has his warhammerand I have my mind. . . and a mind needs books as a sword needs a whetstone if it is

to keep its edge. That’s why I read so much, Jon Snow.

Tyrion Lannister (to Jon Snow)

I experient, a, vine cu varsta, poate fi accelerata

I urmarit filme: dialog s, i poveste (scenariu)

I jocuri: dialog, poveste

I urmarit stand-up-uri

I stat ın lumina reflectoarelor

I dezbatut pe orice subiect

I scris esee, blog-uri

I citit s, i spus poves, ti

I observat ce faci tu s, i ajustat

It usually takes me more than three weeks to prepare a good impromptu speech.

Mark Twain

Facut mis, to-uri

defecte ca armura

Joffrey Baratheon: If I tell the Hound to cut you in half, he’ll do it without asecond thought.

Tyrion Lannister: That would make me the quarter-man. Just doesn’t have thesame ring to it.

I ball busting

I detas, are, dispassionate, ZFG

I sa pot, i face mis, to de orice credint, a (nu vei pierde controlul)

I calire

Trolling

http://www.urbandictionary.com/define.php?term=Trolling&defid=4250942

De ce?

I estetica haosuluiI starnirea de raspusuri emot, ionale

I identificarea punctelor slabe (unde se ,,pis, ca” cineva)I starnirea unor excese, argumente exagerate, demontarea

argumentelorI controlul conversat, iei

De ce e important sa s, tii despre cuvinte?

I cuvintele sunt parte din modul ın care merge lumea

I job-urile viitorului (multa automatizare)

I persuasiune/negociere/manipulare

I crearea s, i ment, inerea de relat, ii

I giving back/mentoring/passing knowledge

I popularitate/apreciere/autoritate

I ınt, elegerea mesajului s, i subtilitat, ilor, ınt, elegerea succesului

I cuvintele sunt principalul mijloc de exprimare s, i transfer deemot, ie

Cuvintele au putere

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Resurse s, i recomandari

I slide-urile prezentarii: https://www.slideshare.net/

razvandeaconescu/cuvintele-au-putere

I Daniel Pink: A Whole New Mind: Why Right-Brainers WillRule the Future

I Daniel Pink: To Sell Is Human: The Surprising Truth AboutMoving Others

I Robert Cialdini: Influence: The Psychology of Persuasion

I Joe Navarro: What Every Body Is Saying

I Baltasar Gracian y Morales: The Art of Worldly Wisdom

I Mike Cernovich: Gorilla Mindset

I film: Dead Poets Society (1989)

I Charisma on Command:https://www.youtube.com/user/charismaoncommand