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Videos Videos Corporate videos Viral videos Feedback videos Youtube videos Product videos Review videos Demonstration videos How-to videos Friday 5 April 2013

Introduction to Creative Connect

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Page 1: Introduction to Creative Connect

VideosVideosCorp

orate

videos

Viral v

ideos

Feedback videos

Youtube videos

Product v

ideos

Review videos

Demonstr

ation videos

How-to videos

Friday 5 April 2013

Page 2: Introduction to Creative Connect

Friday 5 April 2013

Page 3: Introduction to Creative Connect

ENTERTAINING INFORMATIVE

BRANDED INTERNET VIDEOS

WHY INTERNET VIDEOS ?

Average visitors spend 6 minutes on sites with video & 60 seconds on text-only sites

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Page 4: Introduction to Creative Connect

ENTERTAINING INFORMATIVE

BRANDED INTERNET VIDEOS

WHY INTERNET VIDEOS ?

Visitors who see your product videos are 85% more likely to buy your product

Friday 5 April 2013

Page 5: Introduction to Creative Connect

ENTERTAINING INFORMATIVE

BRANDED INTERNET VIDEOS

WHY INTERNET VIDEOS ?

50% people who watch a quality video will do what the video asks them to do

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Page 6: Introduction to Creative Connect

ENTERTAINING INFORMATIVE

BRANDED INTERNET VIDEOS

WHY INTERNET VIDEOS ?

93% people visiting your website expect to see some type of video on it.

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Page 7: Introduction to Creative Connect

ENTERTAINING INFORMATIVE

BRANDED INTERNET VIDEOS

WHAT WE HAVE TO OFFER

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Page 8: Introduction to Creative Connect

ATTRACT ATTENTIONBUILD BRAND VISIBILITY

With proper optimization, video increases the chance of a front-page-Google result by 53x. (Forrester, Jan 2010)

HOW WEB VIDEO CONTENT CAN HELP YOUR COMPANY?

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Page 9: Introduction to Creative Connect

START CONVERSATIONSADD A PERSONAL TOUCH

Approximately 50% of people who watch a “quality” video will take whatever action that video asks them to do.

HOW WEB VIDEO CONTENT CAN HELP YOUR COMPANY?

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Page 10: Introduction to Creative Connect

HAVE IMPACTSPEND MORE TIME

The average length of time spent by every visitor on text-only sites is 60 seconds and the time spent on sites with video? It’s 6 minutes. Talk about being glued.

HOW WEB VIDEO CONTENT CAN HELP YOUR COMPANY?

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Page 11: Introduction to Creative Connect

GENERATE SALESEASY SALES PITCH

Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)

HOW WEB VIDEO CONTENT CAN HELP YOUR COMPANY?

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Page 12: Introduction to Creative Connect

INCREASE VISITORSCUSTOMER BASE

Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results.

(Marketing Week, 2011)

HOW WEB VIDEO CONTENT CAN HELP YOUR COMPANY?

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Page 13: Introduction to Creative Connect

PRODUCT DEMO VIDEOS

WHAT CREATIVE CONNECT CAN DO FOR YOU ?

CORPORATE VIDEOS

These videos can be introductory videos about the brand, essentially highlighting their achievements.

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Page 14: Introduction to Creative Connect

PRODUCT DEMO VIDEOS

WHAT CREATIVE CONNECT CAN DO FOR YOU ?

PRODUCT VIDEOS

These videos will showcase a range of products & services offered by a brand.

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Page 15: Introduction to Creative Connect

PRODUCT DEMO VIDEOS

WHAT CREATIVE CONNECT CAN DO FOR YOU ?

PORTFOLIO VIDEOS

This type of video could give a glimpse of entire offering by a particular brand.

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Page 16: Introduction to Creative Connect

PRODUCT DEMO VIDEOS

WHAT CREATIVE CONNECT CAN DO FOR YOU ?

WEEKLY BRAND UPDATES

A brand’s regular video update section, where they show off their brands achievements, celebrity talks,

Customer feedback etc.

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Page 17: Introduction to Creative Connect

PRODUCT DEMO VIDEOS

WHAT CREATIVE CONNECT CAN DO FOR YOU ?

MEET THE PROFESSIONALS

Who’s the Industry professional in town?Talk with established names from the industry &

Find out more about their success stories. Get inspired.

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Page 18: Introduction to Creative Connect

PRODUCT DEMO VIDEOS

WHAT CREATIVE CONNECT CAN DO FOR YOU ?

HOW TO VIDEOS

Tips on how things should be done.Pointers one should keep in mind while purchasing a

product. The list is never-ending.

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Page 19: Introduction to Creative Connect

PRODUCT DEMO VIDEOS

WHAT CREATIVE CONNECT CAN DO FOR YOU ?

ADVICE VIDEOS

These videos are about what’s hot & what’s not.Do’s and Don’ts of the industry.

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Page 20: Introduction to Creative Connect

Makemytrip.com’s latest viral video promoting it’s Bus booking services.

A promotional video for the NGO - Naandi Foundation

A concept video explaining the meaning of Liberal Arts to it’s students

OUR CLIENTS

Grehelakshmi magazine’s coverpage photoshoot brought alive with a video that engages it’s reader

A corporate video highlighting the benefits of their upcoming launch ‘Atlas’

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Page 21: Introduction to Creative Connect

Productions for Bharat Matrimony TVto engage in consumer conversations

Film commemorating 125 years of The Daly College

Career guidance videos for Eduignite to help students.

OUR CLIENTS

MyMobileTV showcases Phone Reviews, launches & celeb’ interviews with over 50,000 views/month

Employee Motivation video for Sayaji group employees

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Page 22: Introduction to Creative Connect

THANK YOUwww.creativeconnect.co

Friday 5 April 2013