Online Tools for the Future of Film Making

Presented by Joey SheppJanuary 10th, 2009

• Earthsite managed the Online Video Campaign for the Wild and Scenic Film Festival 2008 and 2009.

Wild and Scenic

Earthsite Company

• Earthsite is a New Media Agency for Sustainable Brands. We specialize in green and social design, web 2.0 development, and social media marketing.

• Headquarters in Fairfax, CA, just north of San Francisco.

our new design studio

New Media Strategy

http://www.slideshare.net/wah17/social-media-35304?src=embedSocial media and marketingEvolution or Revolution?

Growth of Social Media

ChangingMedia Landscape

http://www.slideshare.net/wah17/social-media-35304?src=embedManagement Chordshttp://managmentchords.blogspot.com

New Media Model

Richard EdelmanForrester Consumer Forum 2007Corporate Image in the Age of Social Technology

Online Tools for filmmakers

Benefits of Online Tools

• Collaborative

• Inexpensive

• Access to a Global Audience

• Access from any computer

Script Writing

• Commercial Software

• Final Draft $180

• Sophocles $120

• Storyist (Mac) $59

• Free Online Software

• Celtix

• Plotbot

• Online Support Communities

• Done Deal Pro

• Secluded Writers

Raising Money

• Social Lending Sites

• Lending Club

• Prosper

• Zopa

• Donation Fundraising

• ChipIn

• Fundable

Casting

• Craig’s List

• Actor’s Connect

• Backstage.com

Storyboarding

• Octopz

• Celtix

• Google Docs

Location Scouting

• Google Maps

• Street View

• Google Earth

• Panoramio

Shooting:Finding Equipment

• Shopping Comparison Sites• Wize• View Score• Shopping.com• PricerGrabber• Amazon.com

• Social Review Websites• Student Filmmakers Magazine• Globeshooter• Vimeo

Filmmaker Communities

Editing

• Professional Software• Avid Xpress Pro $1,500• Apple Final Cut $750• Adobe Premier $800

• Consumer Software• Apple iMovie $79• Adobe Elements $75

• Web-based Solutions• JayCut (free)• MediaSilo (online

collaborative editing)•

Stock Footage

• Free Stock• Footage Firm• Veer• Internet Archive• Creative Commons

• Indy Artists• MySpace• Bebo

• Sounds• FindSounds.com

Distribution

Promotional Trailers Give it Away Sell It

Social Media SitesYouTube/Facebook

Peer2Peer /BitTorrent

DVD/DRM

DVD ProductionOn Demand

• Cafepress

• Sell only on Cafepress

• Lulu

• Sell only on Lulu

• CreateSpace

• Amazon.com

Preparing Video for Upload

• Averan Gale of Green Gorilla Media

Distribution toSocial Media Networks

Network Priority Marketing Tool Notes

1 Blip.TV• broadcasting network, basis for video distribution• automatically uploads to iTunes podcast directory• automatically updates Facebook Fan Pages

2 Fan Page• Gain ‘Fans’• Measure traffic with ‘Insights’• Add video and applications

2 User Channel• Gain ‘Subscribers’• Upload Videos• Subscribe, Favorites, Playlists

3 Podcast • Add your postcast ‘feed’ to the iTunes directory• Measure your subscribers

4 User Channel • Gain ‘Subscribers’• Upload Videos

4 MySpace Page • Create a page• Gain ‘Friends’

Distribute Media + Gain Subscribers

Video Distribution System

iTunes Podcast

Fan Page

AutomaticallyDistributes Videoto Primary Networks

Timed Release of Videos

Blogger, MovableType, TypePad, WordPress, WordPress.com, Drupal

Upload directly to YouTubeManage a ChannelGain Subscribers

Edit andUpload Videos

Gain Subscribers

Internet TV

• Miro• Download Video• Bit Torrent

• Boxee• AppleTV• xBox360

• Hulu• Free TV online

• Joost• Media Center

Case Studies

Green Festival TV

• Leading with vision of year round content

• Onsite Audio/Video Recording, Post-Production

• Online Media Distribution, Maintain Video/Audio Libraries

• iTunes Podcast• Facebook Integration• Green Festival TV• Green Festival Radio

Green Festival TV

SeattleInterviews - 9Speakers - 13

ChicagoInterviews - 5Speakers - 13

Washington DCInterviews - 5Speakers - 13

San FranciscoInterviews - 5Speakers - 13+

ChicagoSpeakers - 12

Washington DCInterviews - 21Speakers - 12

San FranciscoInterviews - 3Speakers - 12

20082007

140+ Total Video Pieces

4,200 minutes

70+ hours

Your EnvironmentRoad Trip

• Road Trip across America

• Interviews with Environmental Leaders

• Minimal Technology

YERT LeveragingSocial Media

Connect

JoeyShepp.com

Earthsite.net

Bonus Slides

Red Cameras

• Super High Resolution:12-megapixel

• 35mm Lenses

• Still or Video

• Modular Design

Red Scarlet

• High End Camera

• Accessible to Indy Film Maker Budgets